7$ Product Owners in Non IM Niches- How Are You Driving Traffic?

yourreviewer · 10-19-2009, 12:28 PM

I was wondering how folks who are selling information products in Non IM niches. I find the idea of creating and selling short products tempting, but I also want a traffic strategy in place.

Thanks,
Dan

LincolnKK · 10-19-2009, 12:39 PM

You won't make a lot of money selling 7$ products.

I think a 7$ product should be sold as a "self-liquidating-offer". It's a front-end sale who covers your advertising cost plus a slight or no profit at all.

The benefit of this is that you can build a list of buyers at no cost. Because buyers are more likely to buy again from you, your back end sale (this is where you'll make profit) will be easier to close.

Matt M · 10-19-2009, 12:56 PM

Quote:

Originally Posted by yourreviewer

...but I also want a traffic strategy in place.

How are you getting traffic now?

You would use the same techniques and tools to get traffic as you do now.

Every profitable niche has forums, ezines, Yahoo Groups, people searching through search engines, read similar ebooks, look at similar videos, podcasts, link exchanges with blogs, Twitter...

You go into a niche and merge into the "culture" and build relationships.

Matt

yourreviewer · 10-19-2009, 01:03 PM

Hi Matt,
I am currently not selling any $7 products now. And the traffic for my non $7 products are from affiliates mainly.

Matt M · 10-19-2009, 01:17 PM

For $7 products there are a few places where you can add your book like the $7 Secrets site that allows affiliates a full commission and you would build a list.

It is difficult to get affiliates for a $7 product.

But as I said, you go into a niche get your traffic from there. If you are not excited about the niche then you will have a hard time being motivated enough to sell a product for such a low price unless you intend to build a list and backend like Lincoln stated.

Matt

David Wolfman · 10-19-2009, 01:37 PM

Forget about affiliates.

This is the most cost effective paid advertisement I know:
--Do PPM on google content network,
--Don't pay per click but for 1000 impressions!
--Design a simple image ad with you main benefit displayed,
--DON'T use text ads, so the whole focus is on your image.

Now:
--Google the keyword matching your product,
--From first/second page of results choose the sites that have ad space fitting your image ad,
--Do PPM content network adsense on those sites,
--Do this for your other keywords,
--Rinse and repeat.

10-19-2009, 12:28 PM	#1
yourreviewer Advanced Warrior War Room Member Join Date: Apr 2008 Location: , , . Posts: 644 Thanks: 2 Thanked 37 Times in 25 Posts	7$ Product Owners in Non IM Niches- How Are You Driving Traffic? I was wondering how folks who are selling information products in Non IM niches. I find the idea of creating and selling short products tempting, but I also want a traffic strategy in place. Thanks, Dan
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10-19-2009, 12:39 PM	#2
LincolnKK Active Warrior Join Date: Oct 2007 Location: , , . Posts: 55 Thanks: 10 Thanked 19 Times in 4 Posts	Re: 7$ Product Owners in Non IM Niches- How Are You Driving Traffic? You won't make a lot of money selling 7$ products. I think a 7$ product should be sold as a "self-liquidating-offer". It's a front-end sale who covers your advertising cost plus a slight or no profit at all. The benefit of this is that you can build a list of buyers at no cost. Because buyers are more likely to buy again from you, your back end sale (this is where you'll make profit) will be easier to close.

10-19-2009, 01:03 PM	#4
yourreviewer Advanced Warrior War Room Member Join Date: Apr 2008 Location: , , . Posts: 644 Thanks: 2 Thanked 37 Times in 25 Posts	Re: 7$ Product Owners in Non IM Niches- How Are You Driving Traffic? Hi Matt, I am currently not selling any $7 products now. And the traffic for my non $7 products are from affiliates mainly.
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10-19-2009, 01:17 PM	#5
Matt M Advanced Warrior War Room Member Join Date: Apr 2003 Location: Bay Area California Posts: 871 Thanks: 210 Thanked 322 Times in 169 Posts Social Networking	Re: 7$ Product Owners in Non IM Niches- How Are You Driving Traffic? For $7 products there are a few places where you can add your book like the $7 Secrets site that allows affiliates a full commission and you would build a list. It is difficult to get affiliates for a $7 product. But as I said, you go into a niche get your traffic from there. If you are not excited about the niche then you will have a hard time being motivated enough to sell a product for such a low price unless you intend to build a list and backend like Lincoln stated. Matt

10-19-2009, 01:37 PM	#6
David Wolfman HyperActive Warrior War Room Member Join Date: Oct 2009 Location: Midlands, UK Posts: 176 Thanks: 13 Thanked 14 Times in 14 Posts	Re: 7$ Product Owners in Non IM Niches- How Are You Driving Traffic? Forget about affiliates. This is the most cost effective paid advertisement I know: --Do PPM on google content network, --Don't pay per click but for 1000 impressions! --Design a simple image ad with you main benefit displayed, --DON'T use text ads, so the whole focus is on your image. Now: --Google the keyword matching your product, --From first/second page of results choose the sites that have ad space fitting your image ad, --Do PPM content network adsense on those sites, --Do this for your other keywords, --Rinse and repeat.