6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Presell page, conversions and sales-Is this the right method? (help)

by Steve36
5 replies
I have a worpress theme with around 10 - 500 word posts.
I send my article traffic to a 'presell' page.
The only thing is, it's not converting...I know this is a hungary market.
Is this a bad method?
I'm trying to build trust, not sell. (I genuinely want to help and think this product will help people.)


There are different ways to go about this but I have chosen the honest 'this is what will happen when you (for example) lose weight'

I begin by saying 'theres more than one way to lose weight, some methods have a lower success rather than others...' I make a few points about what is helpfull in a 'losing weight method.'

I list 10 reasons why being overweight is not good (health, life expectancy, ect.) and 10 reasons/benifits of losing weight.

That should get them buzzed, so I thought...

I then say that losing weight is something to look forward to, not something to be scared of doing.
Then I say that the best way to lose weight is to get a mentor and then I plug the product and have the affiliate link at the bottom.

My site stats.

Average pageviews - 3
Average Time on site - 2.22min
Bounce rate 0.56%
Returning visitors 30%

This should convert...shouldn't it?
#conversions #method #page #presell #salesis
  • Profile picture of the author Miguel Oliveira
    This method can work. Maybe you just aren't getting enough traffic. Maybe your copy is not good enough. Maybe you haven't waited long enough. Maybe you are not pre-selling them well enough in your blog posts...
    Signature
    {{ DiscussionBoard.errors[1295721].message }}
  • Profile picture of the author Adam Carn
    Hmm we really need to see you squeeze page before we can comment. But from what I can make out here's what I'd change...

    1) Don't give them 10 reasons why being overweight is not good. They already know that that's why they're here.

    2)
    I make a few points about what is helpfull in a 'losing weight method.
    Don't give them any answers or tips, leave that to the product/service they will be buying. Keep them curious.

    3)
    I then say that losing weight is something to look forward to, not something to be scared of doing
    Instead of saying this, tell them what they can expect as a result. Show them success, testimonials, pictures of slim ladies etc.

    Without seeing your squeeze page I cannot help much further really.

    Thanks,
    Adam
    Signature
    Taking a break...
    {{ DiscussionBoard.errors[1295738].message }}
    • Profile picture of the author JohnMcCabe
      Steve, your approach makes perfect sense to someone who does not, or ever did, need to lose weight.

      To someone who hasn't seen their shoes while standing in years, it's just another lecture. They get the 'why you should lose weight' spiel from their doctors, from their friends and family, from the media. They don't need to hear it again.

      Eventually it just fades into the buzz of background noise.

      From the stats you gave, here's what I think is happening...

      People are finding your site. They are interested in what you have to say, and read multiple posts. 3/10 come back to see what's new. And they're likely not finding anything that they haven't already seen and heard.

      How many of them are exiting the blog from the page with the product pitch? If that's one of your leading exit pages, odds are that post is your problem. Either they are clicking through, and the sales pages is not in harmony with the presell, or the pitch doesn't trip their trigger, and they leave for other parts.

      Do you know what percent of people who reach your pitch page click through to the product?
      {{ DiscussionBoard.errors[1296089].message }}
      • Profile picture of the author Steve36
        Originally Posted by JohnMcCabe View Post

        .

        From the stats you gave, here's what I think is happening...

        People are finding your site. They are interested in what you have to say, and read multiple posts. 3/10 come back to see what's new. And they're likely not finding anything that they haven't already seen and heard.

        How many of them are exiting the blog from the page with the product pitch? If that's one of your leading exit pages, odds are that post is your problem. Either they are clicking through, and the sales pages is not in harmony with the presell, or the pitch doesn't trip their trigger, and they leave for other parts.

        Do you know what percent of people who reach your pitch page click through to the product?
        Hi John, Tanks for you help.

        I have a 0.48% bounce rate according to google analytics but I'm not sure how to tell how many people are clicking on my affiliate link. I also don't know what my main exit page is, good advice, I just need to know how to do it.

        Like you said though...I also have doubts as to whether 'the pitch trips the trigger.'
        {{ DiscussionBoard.errors[1303319].message }}
        • Profile picture of the author JohnMcCabe
          Originally Posted by Steve36 View Post

          Hi John, Tanks for you help.

          I have a 0.48% bounce rate according to google analytics but I'm not sure how to tell how many people are clicking on my affiliate link. I also don't know what my main exit page is, good advice, I just need to know how to do it.

          Like you said though...I also have doubts as to whether 'the pitch trips the trigger.'
          If you go into GA and click on Content, one of the reports is your top exit pages. That will tell you the number of page views and the number of exits.

          If you install the Ultimate Google Analytics plugin, it will track outgoing clicks by laeling them as "outbound" in GA.

          WordPress › Ultimate Google Analytics WordPress Plugins
          {{ DiscussionBoard.errors[1304402].message }}

Trending Topics