Steven Wagenheim, What Are The Biggest Mistakes Publishers Make?

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I just thought I would put Steven Wagenheim in my title.
Just kidding.

I am a software publisher/vendor.

What are the biggest mistakes publishers make? Am I letting affiliates just walk on by, or worse, they don't even know I exist? How can I improve? Should I give affiliates all the good stuff on a silver platter so they can get on with marketing?

Thanks in advance!
Have a great weekend!
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