Extremely High Bounce Rate

Branlan17 · 10-20-2009, 01:36 AM

So according to google analytics... my landing page has an incredibly high bounce rate. At first I freaked out... then I realized... wait a minute, I've gotten almost a 50% CTR today.

So it got me thinking... maybe bounce rate isn't so bad because I'm assuming hopping away through an affiliate link counts as a "bounce" away from your page.

What it DOES mean is that of the 3 pages in my site, about 80% of visitors are viewing the main page before moving on. This gives me less time to pre-sell them and perhaps those hops aren't as hyped about the product yet?

I don't really know what to make of this, or if it's even a big deal that only some people go through the rest of my site. I supposed I'll just have to see if these hops start resulting in sales or not... Lots of people succeed with simple, 1 page squeezes then 1 page landers, so maybe I don't need to worry if no one is reading my big story.

Thoughts? Comments?

- Brandon

Craig Desorcy · 10-20-2009, 01:39 AM

Hey Brandon,

Here's the best info to give you the low down on bounce rate

YouTube - Google Analytics - Bounce Rate: The...

Craig

Branlan17 · 10-20-2009, 01:48 AM

0-10 is where the most visits fall on my site... geez.

Craig Desorcy · 10-20-2009, 01:51 AM

Quote:

Originally Posted by Branlan17

0-10 is where the most visits fall on my site... geez.

Yes but you said "my landing page" which means there
is not much content to read? If so, a very low BR is where
it would be. Getting a 50% ctr is something to be proud of.

Craig

Branlan17 · 10-20-2009, 01:56 AM

When analytics and hop counts are all done tomorrow I'll have a better idea. As of 5:30 this evening I'm reporting 25 hops, 5 opt-ins and 55 unique views.

The bounce rate is concerning me though I don't understand how someone could click out and actually be interested in buying in 0-10 seconds. : /

Branlan17 · 10-20-2009, 02:05 AM

Hmmm... this is concerning : /

10-20-2009, 01:36 AM	#1
Branlan17 Brandon Landis - SICK SEO War Room Member Join Date: Aug 2009 Location: Seattle, WA Posts: 883 Thanks: 145 Thanked 56 Times in 32 Posts	Extremely High Bounce Rate - Does It Matter? So according to google analytics... my landing page has an incredibly high bounce rate. At first I freaked out... then I realized... wait a minute, I've gotten almost a 50% CTR today. So it got me thinking... maybe bounce rate isn't so bad because I'm assuming hopping away through an affiliate link counts as a "bounce" away from your page. What it DOES mean is that of the 3 pages in my site, about 80% of visitors are viewing the main page before moving on. This gives me less time to pre-sell them and perhaps those hops aren't as hyped about the product yet? I don't really know what to make of this, or if it's even a big deal that only some people go through the rest of my site. I supposed I'll just have to see if these hops start resulting in sales or not... Lots of people succeed with simple, 1 page squeezes then 1 page landers, so maybe I don't need to worry if no one is reading my big story. Thoughts? Comments? - Brandon

10-20-2009, 01:48 AM	#3
Branlan17 Brandon Landis - SICK SEO War Room Member Join Date: Aug 2009 Location: Seattle, WA Posts: 883 Thanks: 145 Thanked 56 Times in 32 Posts	Re: Extremely High Bounce Rate - Does It Matter? 0-10 is where the most visits fall on my site... geez.

10-20-2009, 01:56 AM	#5
Branlan17 Brandon Landis - SICK SEO War Room Member Join Date: Aug 2009 Location: Seattle, WA Posts: 883 Thanks: 145 Thanked 56 Times in 32 Posts	Re: Extremely High Bounce Rate - Does It Matter? When analytics and hop counts are all done tomorrow I'll have a better idea. As of 5:30 this evening I'm reporting 25 hops, 5 opt-ins and 55 unique views. The bounce rate is concerning me though I don't understand how someone could click out and actually be interested in buying in 0-10 seconds. : /

10-20-2009, 02:05 AM	#6
Branlan17 Brandon Landis - SICK SEO War Room Member Join Date: Aug 2009 Location: Seattle, WA Posts: 883 Thanks: 145 Thanked 56 Times in 32 Posts	Re: Extremely High Bounce Rate - Does It Matter? Hmmm... this is concerning : /