Extremely High Bounce Rate - Does It Matter?

[Branlan17]

So according to google analytics... my landing page has an incredibly high bounce rate. At first I freaked out... then I realized... wait a minute, I've gotten almost a 50% CTR today.

So it got me thinking... maybe bounce rate isn't so bad because I'm assuming hopping away through an affiliate link counts as a "bounce" away from your page.

What it DOES mean is that of the 3 pages in my site, about 80% of visitors are viewing the main page before moving on. This gives me less time to pre-sell them and perhaps those hops aren't as hyped about the product yet?

I don't really know what to make of this, or if it's even a big deal that only some people go through the rest of my site. I supposed I'll just have to see if these hops start resulting in sales or not... Lots of people succeed with simple, 1 page squeezes then 1 page landers, so maybe I don't need to worry if no one is reading my big story.


Thoughts? Comments?

- Brandon

[Craig Desorcy]

Hey Brandon,

Here's the best info to give you the low down on bounce rate

YouTube - Google Analytics - Bounce Rate: The...

Craig

[Branlan17]

0-10 is where the most visits fall on my site... geez.

[Craig Desorcy]

Originally Posted by Branlan17

0-10 is where the most visits fall on my site... geez.

Yes but you said "my landing page" which means there
is not much content to read? If so, a very low BR is where
it would be. Getting a 50% ctr is something to be proud of.


Craig

[Branlan17]

When analytics and hop counts are all done tomorrow I'll have a better idea. As of 5:30 this evening I'm reporting 25 hops, 5 opt-ins and 55 unique views.

The bounce rate is concerning me though I don't understand how someone could click out and actually be interested in buying in 0-10 seconds. : /

[Branlan17]

Hmmm... this is concerning : /