Extremely High Bounce Rate - Does It Matter?
So according to google analytics... my landing page has an incredibly high bounce rate. At first I freaked out... then I realized... wait a minute, I've gotten almost a 50% CTR today.
So it got me thinking... maybe bounce rate isn't so bad because I'm assuming hopping away through an affiliate link counts as a "bounce" away from your page.
What it DOES mean is that of the 3 pages in my site, about 80% of visitors are viewing the main page before moving on. This gives me less time to pre-sell them and perhaps those hops aren't as hyped about the product yet?
I don't really know what to make of this, or if it's even a big deal that only some people go through the rest of my site. I supposed I'll just have to see if these hops start resulting in sales or not... Lots of people succeed with simple, 1 page squeezes then 1 page landers, so maybe I don't need to worry if no one is reading my big story.
Thoughts? Comments?
- Brandon
So it got me thinking... maybe bounce rate isn't so bad because I'm assuming hopping away through an affiliate link counts as a "bounce" away from your page.
What it DOES mean is that of the 3 pages in my site, about 80% of visitors are viewing the main page before moving on. This gives me less time to pre-sell them and perhaps those hops aren't as hyped about the product yet?
I don't really know what to make of this, or if it's even a big deal that only some people go through the rest of my site. I supposed I'll just have to see if these hops start resulting in sales or not... Lots of people succeed with simple, 1 page squeezes then 1 page landers, so maybe I don't need to worry if no one is reading my big story.
Thoughts? Comments?
- Brandon
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Branlan17 -
Thanks - 1 reply
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Branlan17 -
Thanks
SignatureWordsmithing is my business - click here for copy, articles, blog posts and more that will knock your socks off.{{ DiscussionBoard.errors[1297395].message }} -
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Branlan17 -
Thanks
SignatureWordsmithing is my business - click here for copy, articles, blog posts and more that will knock your socks off.{{ DiscussionBoard.errors[1297407].message }} -