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What is an affiliate link clickthrough worth to you?

by jazbo
6 replies
Just wondering what people think is a reasonable price to pay per clickthrough from an affiliate link, if someone was sending the traffic to those links for you.

$0.10 ? $1.00 ? $10.00 ?
#affiliate #clickthrough #link #worth
  • Profile picture of the author acrasial
    There are alot of "FREE" traffic sources out there, so what are the guarantees of your traffic? Sometimes paid traffic can cause a website to be "sand boxed". What is this traffic for in the first place? Increasing a rank, or getting sales?

    How can you beat your free competition out, while still having people pay, that is the question that I would be wondering:

    Why should I want to pay, when I can get it for free?
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  • Profile picture of the author jazbo
    I am not aware of anything that says sending paid traffic will get you sandboxed? Paid links yes, but how could traffic have anything to do with the search engine, its none of their business surely?

    My thinking was, if your affiliate link was posted on someone elses site with tracking and they charged you per clickthrough, what would you think is worth paying per lead?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by jazbo View Post

      My thinking was, if your affiliate link was posted on someone elses site with tracking and they charged you per clickthrough, what would you think is worth paying per lead?
      A lead is a lot different than a simple click. As was mentioned, there are a lot of ways to pile up clicks. But if they don't convert to sales, or at least subscriptions, they are worthless.

      As I read what you say, you are talking about direct affiliate links, not links to a squeeze page.

      Unless you had some metrics that showed what the percentage of clicks - from that page - converted to sales, and in what general niches, I'd be very leery of paying anything.

      It sounds like you might be talking about an Adsense-type program specifically for affiliate links. If so, there are so many ways to abuse such a system to the detriment of the advertiser. From simple click fraud to site owners removing successful paid links and replacing them with the site owner's links for the same program to the ad system owner doing the same thing, just a lot of risk.

      If you offered the clicks for a low enough price, with a way to cap the ad spend, it might be worth a test. It would depend on the niche and the potential returns.

      Probably not the answer you were looking for, but when you post on forums, you lay your bet and take your chances. Some things to think about, anyway...
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by jazbo View Post

      I am not aware of anything that says sending paid traffic will get you sandboxed? Paid links yes, but how could traffic have anything to do with the search engine, its none of their business surely?

      My thinking was, if your affiliate link was posted on someone elses site with tracking and they charged you per clickthrough, what would you think is worth paying per lead?
      You mean ... like Click Fraud? Not worth anything to me. I don't buy traffic and I don't buy clicks on my affiliate links.
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    • Profile picture of the author Catalyst eMarketing
      Originally Posted by jazbo View Post

      My thinking was, if your affiliate link was posted on someone elses site with tracking and they charged you per clickthrough, what would you think is worth paying per lead?
      Well it would depend on how TARGETED the traffic was and how good the conversion rates were and how much you stand to make.

      If it's as targeted and high quality traffic as you get from Adwords you could like Adwords help you come up with click prices, average it out and offer them a little less than you'd pay for the Adwords traffic. That would be one way to come up with the right price.

      But if it's just general untargeted traffic it probably isn't worth much.
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  • Profile picture of the author Andy Fletcher
    Originally Posted by jazbo View Post

    Just wondering what people think is a reasonable price to pay per clickthrough from an affiliate link, if someone was sending the traffic to those links for you.

    $0.10 ? $1.00 ? $10.00 ?
    If you are sending clicks to affiliate links why would someone pay you a fixed price?

    The whole point is you get paid for each buyer you send through. If they don't buy then you get nothing. If they do, you deserve credit.
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