Media Buying

youngaffiliate · 10-20-2009, 09:57 AM

I am interested in getting into Media Buying for some of my work at home products, since Google is becoming very strict on what they will allow for PPC. I do have a media background but have never bought for online. Does anyone have an recommended sites to start with or success stories?

LMC · 10-20-2009, 10:07 AM

What is your Market?

What is your NIche?

What is your Budget?

What are you sending readers to?

There are a lot of questions, I would suggest diagnosing your entire market.

youngaffiliate · 10-20-2009, 10:11 AM

I really don't have a budget right now...prob. looking at a few thousand a month. I would like to target people that are looking for work or just want to make a few extra dollars on the site. My niche would be work at home business products. I would be sending readers to one of my sales pages that talk about the success of people, just like them who have bought and used these products...

maymorgano · 10-20-2009, 10:47 AM

Start with PPC, don't buy any network CPM

siteflip · 10-20-2009, 10:50 AM

I have a similar question.
May can you elaborate more on your reasons for suggesting that?

Catalyst eMarketing · 10-20-2009, 06:24 PM

youngaffiliate, there is a course that recently launched about media buying.
I've seen some reputable super affiliates recommend it and blog about it.
It's from the same people who run PPC Coach.

Media Buys Coach :: The Place to Learn About Media Buys for Affiliate Marketers

Here's a review or possibly a paid post by Jonathan Volk who really knows his stuff.
Media Buying Is The Way To $100,000+/DAYS.

ppcpimp · 10-20-2009, 07:22 PM

We buy on most major portals and your normal affiliate spots. Just be prepared to lose before you win. Optimizing is the only way to make bank with media buying and it def helps if you can get an AM that knows their platform. Always try to negotiate a 24 hour out clause and make sure they spread your budget and not dump it as soon as they can. Frequency caps are another thing that you will need to figure out where you need to be.

tomw · 10-20-2009, 07:30 PM

Media buying is the quickest way to real money. Believe me. But as has been said, be prepared to spend a lot of time testing, optimising and probably burning a minimum of $50K before you get a proper handle on it and see real rewards.

Most important of all, develop the best possible relationship you can with your media planner! Brief them clearly, listen to what they say and *why they say it.*

Fully understand everything before you agree to scale up any campaigns.

It isn't for the faint of heart or the uninitiated...but like anything, the higher the risks the higher the reward.

As a competent marketer however, your job (in partnership with your media buyer) is to minimise that risk.

Tom

youngaffiliate · 10-21-2009, 10:16 AM

Thanks for all of this great info. Like I mentioned before...i have bought media and i know that it is very expensive and time consuming and i am aware of all of the discounts that i can talk, being that i had worked in an agency. Are there any seminars that you can recommend that are not web? Those are always not as interactive as i like.

Thanks !!!

10-20-2009, 09:57 AM	#1
youngaffiliate Warrior Member Join Date: Sep 2009 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Media Buying I am interested in getting into Media Buying for some of my work at home products, since Google is becoming very strict on what they will allow for PPC. I do have a media background but have never bought for online. Does anyone have an recommended sites to start with or success stories?

10-20-2009, 10:07 AM	#2
LMC 520+ sites and counting War Room Member Join Date: Apr 2009 Location: Brooklyn, New York Posts: 1,541 Blog Entries: 16 Thanks: 310 Thanked 1,315 Times in 300 Posts Contact Info	Re: Media Buying What is your Market? What is your NIche? What is your Budget? What are you sending readers to? There are a lot of questions, I would suggest diagnosing your entire market.
	NYC is my home.

10-20-2009, 10:11 AM	#3
youngaffiliate Warrior Member Join Date: Sep 2009 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Media Buying I really don't have a budget right now...prob. looking at a few thousand a month. I would like to target people that are looking for work or just want to make a few extra dollars on the site. My niche would be work at home business products. I would be sending readers to one of my sales pages that talk about the success of people, just like them who have bought and used these products...

10-20-2009, 10:47 AM	#4
maymorgano Active Warrior War Room Member Join Date: Jan 2009 Posts: 53 Thanks: 10 Thanked 7 Times in 4 Posts Contact Info	Re: Media Buying Start with PPC, don't buy any network CPM

10-20-2009, 10:50 AM	#5
siteflip Active Warrior Join Date: Aug 2007 Location: Canada Posts: 41 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Media Buying I have a similar question. May can you elaborate more on your reasons for suggesting that?
	Flip websites for instant cash. Unique videos! www.flippingwebsites.net

10-20-2009, 06:24 PM	#6
Catalyst eMarketing GooglePlaces Optimization War Room Member Join Date: Nov 2004 Location: SoCal Posts: 759 Thanks: 51 Thanked 176 Times in 98 Posts Social Networking	Re: Media Buying youngaffiliate, there is a course that recently launched about media buying. I've seen some reputable super affiliates recommend it and blog about it. It's from the same people who run PPC Coach. Media Buys Coach :: The Place to Learn About Media Buys for Affiliate Marketers Here's a review or possibly a paid post by Jonathan Volk who really knows his stuff. Media Buying Is The Way To $100,000+/DAYS.
	Linda Buquet :: Google Places Optimization Specialist :: Catalyst eMarketing Google Places Optimization :: ADVANCED GOOGLE PLACES TRAINING Available Google Places Optimization & Local SEO BLOG :: Latest Google Places News and Tips BEST Google Places Software & FREE Local SEO Tools

10-20-2009, 07:22 PM	#7
ppcpimp We own niches Join Date: Jul 2009 Posts: 183 Thanks: 2 Thanked 11 Times in 11 Posts	Re: Media Buying We buy on most major portals and your normal affiliate spots. Just be prepared to lose before you win. Optimizing is the only way to make bank with media buying and it def helps if you can get an AM that knows their platform. Always try to negotiate a 24 hour out clause and make sure they spread your budget and not dump it as soon as they can. Frequency caps are another thing that you will need to figure out where you need to be.
	How to pick an offer to promote - read now! SEO For Dummies Lesson 1 – Sandboxing Facebook Ads Summit

10-20-2009, 07:30 PM	#8
tomw Advanced Warrior War Room Member Join Date: Sep 2007 Location: Right Here ----> Posts: 973 Blog Entries: 1 Thanks: 511 Thanked 325 Times in 162 Posts	Re: Media Buying Media buying is the quickest way to real money. Believe me. But as has been said, be prepared to spend a lot of time testing, optimising and probably burning a minimum of $50K before you get a proper handle on it and see real rewards. Most important of all, develop the best possible relationship you can with your media planner! Brief them clearly, listen to what they say and why they say it. Fully understand everything before you agree to scale up any campaigns. It isn't for the faint of heart or the uninitiated...but like anything, the higher the risks the higher the reward. As a competent marketer however, your job (in partnership with your media buyer) is to minimise that risk. Tom
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10-21-2009, 10:16 AM	#9
youngaffiliate Warrior Member Join Date: Sep 2009 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Media Buying Thanks for all of this great info. Like I mentioned before...i have bought media and i know that it is very expensive and time consuming and i am aware of all of the discounts that i can talk, being that i had worked in an agency. Are there any seminars that you can recommend that are not web? Those are always not as interactive as i like. Thanks !!!