FU Gatekeepers!
But one thing that was horrible was talking to the legal secretaries that answered the phones for the law offices.
"Law Office"
"Hi, My Name is..."
*CLICK*
Of all the different industries I've talked to, lawyers are the toughest. At least their gatekeepers are. As soon as they detect salesman, they will hang up. If you call back, they will threaten you.
I see a lot of supposed 'cold call' scripts, and I have to laugh. Just try that sh*t with some lawyers and see how far it gets you. They aren't going to say "Yes" and "No" like your little script says they will. They are just going to hang up and yell at you if you call back.
Anyway, I guess I had forgotten all this, because I had just started out a new niche site targeting... lawyers. I had received word that the local bar association was open to me doing a talk about the subject matter. And so, I was contacting local lawyers to verify their listings on the site before I went and spoke.
How quickly it all came back.
After getting hung up on about eight times in a row, I started getting frustrated. STOP HANGING UP ON ME! I am not even trying to sell something! I just want to verify a g-d FREE listing!
I decided to go stealth.
I threw away my script, and put on some Tupac. Surely no salesperson would be playing Tupac, right? California Love blasting in the background, I clicked "Next" on my custom CRM software, and my skype out auto-dialed the next number.
"Law Office"
"Yo, what's your web site?"
"Excuse me?"
"Yeah, your web site, what is it?"
"Ummm... hold please. Yes, our web site is blah-dot-com. Are you looking for an attorney?"
"Yeah, are you guys down at _address_?"
"Yes, we are. I'm sorry, are you looking for representation?"
"Uh huh. Where can I fax my stuff to?"
"Yes sir, our fax number is xxx-xxx-xxxx. What kind of..."
"Oh snap, actually, I gotta go. I'll hit you back. PEACE!"
...
It felt a lot better to be the one doing the hanging up.
After I got done laughing, I kept calling. I was able to verify the rest of my listings without another single hangup. Not only that, I was able to generate a ton of leads from places that indicated they did not have web sites. All while listening to Tupac.
I guess it goes to show that there are many ways to skin a cat. If I had stuck with my initial approach, I would have failed miserably. But by switching it up, I ended up completing all my tasks and having a great time doing it.
A man is not old until regrets take the place of dreams." -John Barrymore
-Andy Warhol
Eric's Tips
-Andy Warhol
Eric's Tips
-Andy Warhol
Eric's Tips
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TheGodfather
Perception is reality