Gary Halbert Said He's the Best -- What Do You Think?

[Rezbi]

Just wondering who you consider to be a genuine guru.

I remember Gary Halbert singing the praised of Perry Marshall.

Anyone else feel the same about his work?

If not, who would you consider the best?

I'm not talking about overall, if you had to choose just one.

Personally, from what I've seen of his work, you can't go far wrong with Perry.

[Lance Johnson]

Gurus seem to be specialists in sub niches of IM.

To me:

Frank Kern - Copywriting/Conversion guy
Jeff Walker - Buzz Marketing/Psychological Marketing
Jeff Johnson - SEO Maniac
Rich Schefren - Business Systems Dude (Macro Business or strategy w/some tactics)
John Reese - The Big Tester
Gauher Chaudry - CPA/Paid Traffic Monster
Ryan Deiss - Content Production

Yeah, they all have common aspects (all of them must be connected to testing, tracking, good copywriting, conversion, list building, etc) just like every business has to have accountants, sales reps, and janitors.

To me, they're all quite good to be achieving the levels of success they are, but is there really that big of a difference between what Toyota know about cars and what Mitsubishi knows?

I don't think so. But hey - that doesn't mean I'm right!

My $.02

-Lance

[yourreviewer]

Originally Posted by Lance Johnson

Gurus seem to be specialists in sub niches of IM.

To me:

Frank Kern - Copywriting/Conversion guy
Jeff Walker - Buzz Marketing/Psychological Marketing
Jeff Johnson - SEO Maniac
Rich Schefren - Business Systems Dude (Macro Business or strategy w/some tactics)
John Reese - The Big Tester
Gauher Chaudry - CPA/Paid Traffic Monster
Ryan Deiss - Content Production

Yeah, they all have common aspects (all of them must be connected to testing, tracking, good copywriting, conversion, list building, etc) just like every business has to have accountants, sales reps, and janitors.

To me, they're all quite good to be achieving the levels of success they are, but is there really that big of a difference between what Toyota know about cars and what Mitsubishi knows?

I don't think so. But hey - that doesn't mean I'm right!

My $.02

-Lance

Interesting how perceptions differ. I have never thought of Frank as a copywriting or conversion guy. I thought he was more under the Psychological Marketing bucket. But again it is difficult to categorize these guys in one bucket.