Finding Affiliate Programs

Clint · 10-21-2009, 02:46 PM

The most popular resource for affiliates looking for new programs to join our:

searching affiliate directories 18%

google 17%

Affiliate managers contacting affiliates directly 17%

An affiliate manager who is active I message boards, 12%

I believe that program managers should be aware of where affiliates are at actively seeking partners message boards like this forum are provided a good opportunity to not only promote your programs and gain high visibility among affiliates but also a way to listen in and on what affiliates are seeking

Clint S

Catalyst eMarketing · 10-21-2009, 04:33 PM

Thanks Clint,

Those are great stats for both affiliate managers and product owners to know.

They were taken from the 2009 Affstat Report.

I blogged about it when it 1st came out. Shawn Collins, the author, gave me a preview and let me post a graph showing the stats Clint referenced. So if you want to see all the other sources and ways affiliates find out about affiliate programs to join, here it is:

Affiliate Recruiting and the FREE Affstat Report

I question some of the numbers though as the survey was taken from a small sampling of 450 affiliates. I don't think that many affiliates use directories any more so I think that figure is a little high and I have to think that more than 3% of affiliates find affiliate programs via affiliate networks.

Still it's really good information to have and to know.

10-21-2009, 02:46 PM	#1
Clint Senior Warrior War Room Member Join Date: May 2009 Location: MI Posts: 214 Blog Entries: 2 Thanks: 16 Thanked 99 Times in 21 Posts Social Networking	Finding Affiliate Programs The most popular resource for affiliates looking for new programs to join our: searching affiliate directories 18% google 17% Affiliate managers contacting affiliates directly 17% An affiliate manager who is active I message boards, 12% I believe that program managers should be aware of where affiliates are at actively seeking partners message boards like this forum are provided a good opportunity to not only promote your programs and gain high visibility among affiliates but also a way to listen in and on what affiliates are seeking Clint S
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10-21-2009, 04:33 PM	#2
Catalyst eMarketing GooglePlaces Optimization War Room Member Join Date: Nov 2004 Location: SoCal Posts: 759 Thanks: 52 Thanked 176 Times in 98 Posts Social Networking	Re: Finding Affiliate Programs Thanks Clint, Those are great stats for both affiliate managers and product owners to know. They were taken from the 2009 Affstat Report. I blogged about it when it 1st came out. Shawn Collins, the author, gave me a preview and let me post a graph showing the stats Clint referenced. So if you want to see all the other sources and ways affiliates find out about affiliate programs to join, here it is: Affiliate Recruiting and the FREE Affstat Report I question some of the numbers though as the survey was taken from a small sampling of 450 affiliates. I don't think that many affiliates use directories any more so I think that figure is a little high and I have to think that more than 3% of affiliates find affiliate programs via affiliate networks. Still it's really good information to have and to know.
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