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Whats your view on Press Releases

by Alumni
11 replies
I heard that press releases really boost traffic and lists quickly if submitted to a couple of them. Have any of yall tried this technique if so how were the results?
#press #releases #view
  • Profile picture of the author InternetMarketingIQ
    Can you get it released on a service that people actually read. That's the real question. Do any of your intended customers read press releases?
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  • Profile picture of the author gcoleman
    I totally believe in Press Releases to boost traffic but more importantly getting backlinks and a unique opportunity to invite interaction or networking. It also helps to build you up as an authority in your topic.

    Glenn
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  • Profile picture of the author steveblum
    If you're going to send out a press release it has to be news worthy. And make sure it's interesting, fun, exciting; or no one will read it.

    Make sure your PR is not a sales pitch and add your contact information without being too pitchy.

    Some press releases cost money so I would find a couple free ones and try your hand at it. This will give you some experience with PR's and then later you can decide if you want to pay for future PR's. Hope this helps.
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    • Profile picture of the author allthesp
      Press Releases are a great investment for backlink building, advertising your business to consumers, and establishing your company as a reputable source.

      I have had press releases that were indexed on 1000+ pages (all linking back to the targeted website). I have had press releases that were viewed 200000+ times.

      If you have an item that is newsworthy, make the investment in your business and use a paid distribution service. If it doesn't pay for itself in increased sales it will still provide valuable white hat increases in your organic rankings.
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  • Profile picture of the author Dan Darlington
    A press release is just a release of information or an announcement about you, your business or a new circumstance about your business. The "press" is self targeted and therefore it's audience will be the people that see your release. This means that you will have to pick the "press" best suited to your needs. Press releases need to be written well. A great source for writing a good press release is Writers Digest and it's extended how-to book lists.
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  • Profile picture of the author indexphp
    Press Releases are there for ONE thing. To get the media to pick up your story and broadcast it. If you get your story picked up, do you realize how much money in FREE ADVERTISING that is? Yea.. I guess its good for a backlink or whatever, but thats hardly what you want.
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  • Profile picture of the author Sean Donahoe
    Press releases are incredibly powerful for SEO and especially linkbuilding. The other cool thing is that you don't have to spend a dime on promotion if you know the right sites to submit to.

    All the best

    Sean
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    • Profile picture of the author wordwizard
      Originally Posted by Sean Donahoe View Post

      Press releases are incredibly powerful for SEO and especially linkbuilding. The other cool thing is that you don't have to spend a dime on promotion if you know the right sites to submit to.

      All the best

      Sean


      Would you be willing to share some of your favorite "right sites"? The ones I've used so far havien't done much if anything.
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  • Profile picture of the author CliveG
    If you can come up with a good story, they work great offline with local newspapers, particularly if you include a good photo and choose a slow news time. Probably would not work for all niches though.

    Online, I think that article marketing is cheaper and more effective.
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  • Profile picture of the author SocialMediaExpert India
    Originally Posted by Alumni View Post

    I heard that press releases really boost traffic and lists quickly if submitted to a couple of them. Have any of yall tried this technique if so how were the results?

    PR if written well will definitely boost traffic. You are correct PR lists quickly if submitted to a couple of sites. I just published the press release yesterday (keyword rich) and same day evening it was listed.
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