Free Content For My Fellow WARRIORS - Take Action! :)

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Discover How To Add $5,000+ Per Month To Your Bottom Line In The Next 30 Days
haha j/k nooo this isn't a sales letter! :rolleyes:

Hey Warriors,

So, I'm fairly new to the WF; but not so new to marketing, and specifically online marketing.

Recently, I began implementing a new strategy in my marketing that has actually turned into a whole new business.

Since I'm a big believer in providing value and actually helping people, I would like to share with you some of the details.

Anyways, what I'm referring to here is local marketing. You may have heard some of the buzz that has been going around about this term, and some very pricey "home study courses" that are being launched.

However, I would like to provide you, my fellow Warriors, with an outline that could help you get started right away.

One of the big things I love about this type of marketing business is that it incorporates getting to use the Internet AND getting to meet new people and have social interaction.

***WARNING: I'm not talking about marketing digital products using localized keywords(phrases).

What I AM talking about is using your online marketing experience to provide a service to the small/medium sized businesses in your local area.

For example, let's say you have a friend who owns his own plumbing business in West Palm Beach, FL. You can offer him a package to market his business online (for him) and charge him monthly for that package. I know it sounds simple, but remember that most local business owners are too focused on running their business to actually do effective online marketing for it.

As the great Eramus of Rotterdam once said, "In the land of the blind, the one-eyed man is king." So, don't worry if you're not an "expert-guru-mastermind-internet-marketing-legend," because you can still provide a valuable service to local business owners and make great money and relationships while doing so.

I guess I'll just try to outline this in a step-by-step format so I don't write a novel here

1. Determine an effective online marketing services package that you can offer to potential clients. For example:

  • Keyword research
  • Website optimization for search
  • Blog creation
  • Article and Press Release marketing
  • Backlink creation for their website
  • Integrate video/audio marketing for their website
  • Run PPC campaigns for them on geo-targeted keywords (Adwords, Yahoo Search, Microsoft Ad Center, etc.)
Cost of step 1 to you ($0)

2. Determine a company name, get 100 business cards (to start out), develop a simple website that explains what you do, and come up with a pricing plan for the service packages you will offer.

Cost of step 2 to you ($50-$300: depends on how well your website creation and tech skills are) Obviously, a domain and hosting will cost about $20 upfront, and you can get 100 high quality business cards for $30 (max). If you have to pay someone to develop your site, you can outsource it for as little as $100.

3. Get clients. There are a variety of ways to do this. I would suggest offering a free consultation. This is where you meet with a business owner and tell them exactly what they would have to do to get more exposure for their business online. Most of the time, the business owner will see you as an "online marketing genius" and hire you to do everything you just explained to them. (That's where your service package comes into play)

Here are a few ways to get clients:

  • Personal referrals - people you know, people you know who know other people (these are the best to start out with)
  • Give presentations at local business networking groups and your local chamber of commerce functions.
  • Look in the yellow pages for people who are paying for the 1/4 page, 1/2 page or full page ads. These people are spending a !#$%load of money on those placements. You can call them and schedule a consultation and prove that online marketing is a more cost-effective solution.
  • Be creative, always have your biz cards and always be ready for opportunity
Cost of step 3 to you ($0)

4. Once you have clients who are ready to go, make sure that they sign an agreement. That way you can legally invoice them each month for how ever many months you have agreed upon.

5. Collect your first months payment upfront from each new client. Depending on your marketing skills you can charge anywhere from $500-$1,500+ for a month of your services.

Once you have collected your first check, reinvest it into some marketing tools that will help you do your job better. For example:

  • Market Samurai (Keyword, SEO, PPC research)
  • Traffic Bug and/or Traffic Geyser (Content Distribution)
  • Microsoft Office (to help with administrative side of business)
  • Whatever you feel will help you do the best job and will help you cut down on actual time spent at the computer
***NOTE: For anything you purchase for a client whether it be domains, hosting, ppc campaigns, etc. You can include those charges on the following invoices from which the charge was incurred to you.

Cost of step 5 to you ($0 upfront)

6. Once you have received payment make sure you deliver everything you promised to deliver in your service packages. The best way to do this is to develop a system in which you follow everyday to accomplish the specific tasks. For example, 1) Write an article 2) Submit article to 15 different directories 3) Turn article into blog post, 4) Publish blog post, 5) etc. etc.

Cost of step 6 to you ($0...obviously there are going to be man hours at first, but it will be well worth once you get about 5+ clients and begin outsourcing the tedious tasks)

7. Rinse and repeat. Don't stop getting clients. Once you've got your first client, be sure to take care of their daily services before spending time trying to get more clients.

Ok, so that's a basic outline. Obviously, there are some holes to fill, but I know you Warriors are quite intelligent so I think this outline could definitely benefit you and your business.

As you can see, it won't be hard to add $5,000+/month to your bottom line in the next 30 days if you take action on this.

I would also like to point out that you need to be sure to keep good, organized records of everything you do, whether it be invoicing, client info, people you've contacted, meetings you've schedule, daily work logs for individual clients, etc. Stay organized from the beginning to avoid any headaches down the road.

I hope at least a few of you will benefit from this post! Thanks for your time

#bottom line #marketing strategies #marketing tactics #marketing techniques
  • Profile picture of the author Greg guitar
    This is a nicely thought out plan; very motivational! Thanks a million Tommy!
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  • Profile picture of the author TycoonRob
    I've always been stuck on what services to provide. Your short list above is perfect to start out with and now I'm good to go. Thanks, Tommy!
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    Doubt everything you believe.

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  • Profile picture of the author Rob Casavant
    Thanks Tommy, very good info and yes local offline marketing does seem to be hot right now. I've heard two webinars just on this in the past month.

    Also hola from a fellow Floridian and West Palm Beach being where I grew up!
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    I don't need no stinkin' signature.

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  • Profile picture of the author glynlafferty
    This is great stuff tommy I see how it can turn into a very lucrative business
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