There's more to pay with than money.

3 replies
Hi Warriors,

I was just reading a nice thread about being successful and treating your IM like a business - great advice.

However, the inevitable "yeah that's great - but I can't afford to go pay an expert" comments came.

This is a pet peeve of mine and I couldn't help but say something.

Many people read about IM and see others giving examples of getting other people who are experts to create your product while you do the marketing, and they automatically assume that such a person would only do that if you paid them cash, therefore making this strategy impossible without a stash of money to do it.

Which is simply not true.

I've lost count of the number of times i've done things for people for something other than cash (sometimes just because i felt like it), and the number of times people have worked with me without me paying them cash.

There are too many aspects of this for me to get into now, but I want people to think twice before saying such negative and wrong things which limit their possibilities.

using the example of creating a guitar product - there are MANY proficient guitar players who will happily let you record them and give tips just to spread their name or the name of their band.

most people who have a skill and like sharing it do not have marketing chops and will gladly work with your on some sort of JV basis just to get you to help them help more people in their niche.

sometimes you might want to just pay someone and not have a relationship, but for most sensible IMers, the best deal you can make is one where you both have skin in the game and you have an expert to create and maintain your product while you market it.

I've done this so many times I've lost track and it seems to be something many people don't even consider.

so next time before you say "i can't do it because I can't pay someone" - please think twice.

Andy
#money #pay
  • Profile picture of the author shaddai
    Great advice. This stretches well beyond IM too. There's a reason there's a barter section on craigslist. Cash is...well, just one way to get where you're going.

    Todd
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  • Profile picture of the author Scott Allan
    Great advice as always Andy. 100% correct too.

    If done right, using this tactic to build relationships with not only potential suppliers of services and potential future customers can make a stronger long term impact on your business than just purely paying cash for something as if you were a customer at your local convenience store.

    I have been lucky enough to build some great friendships, relationships and advice by not sticking my head in the sand in this way.

    I know if someone came to me and said, "Scott I havent got X dollars right now to buy your product, but Id still love to do business, can I offer my services to pay for it. I will build backlinks, do a video for you etc"

    For me that would be a no brainer, in most cases in my business time is money and if I can build a long term relationship that benefits both of us
    all the better

    Scott Allan
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    Stuff n Junk

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  • Profile picture of the author George Wright
    Andy,

    Every piece of equipment I'm working on right now came to me without paying cash. I built a website for my main PC and did some "real work" for my other one. My printer was a gift from a close relative "just because," etc. etc.

    You are right. Money is only one way. The saying "Nothing works like money where money works," may be true but still there are "workarounds," when they are needed.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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