Get Your Posted Sales Letter Read

roosevelt · 10-24-2009, 12:57 AM

Majority of the Internet Marketers rely on online tactics to advertise their businesses or services, however depending on the niche, you can make a good amount of money just by appealing to your offline customers.

So, here are some of my advice to you if you want to successfully advertise to your offline customers through a mail-in sales letter.

Quick Facts

We all hate ads that come in mail (unless it's a company we really like).
WE ALL OPEN AND SHOW SOME SIGNIFICANCE ABOUT BILLS, OR MYSTERIOUS LETTERS!

Your Envelope

You want to use an envelope that looks like it's from an individual or someone very important. So, do not post your company logo, or even your company name on the From section of the envelope. Just include the physical return address (no PO.BOX address what so ever!)

It's not necessary but you can also spend extra few bucks and send a registered mail. It will raise curiosity and people will take you more seriously.

Your Sales Letter

From my experience long sales letters worked better than simple ones. However, it depends on the type of product and the type of audience you have. So, I highly recommend that you test both waters.

In your sales letter include things like power words, dazzling headlines that sucks the readers in and have a very good explanation of your product, and try your best to get the prospect excited about the end result they will get by using your awesome product.

Conclusion

I hope this idea will be useful to you, and wish you all the best!

David McAnulty · 10-24-2009, 01:08 AM

It is a great concept used by credit card companies all the time. The one downfall to this type of marketing as compared to online marketing is the operating expenses involved in running this type of compaign.

For example,

If you are offering a simple one-time collect that is under $1000 instead of a residual income offering you will soon find your operating expenses will far exceed your conversions in almost all cases.

Think of it this way. A stamp will cost your around $.42 and the envelope another $.03. Printing 1000 sales letters will cost you around $20.

That is a total of $1000 to reach 1000 potential leads meaning you are paying a $1 per lead for what in most cases untargeted leads.

Unless you are a really large company with a national brand it would seem far more efficient to use a PPC campiagn or invest that $1000 sollars into a strategic online strategy.

Just my opinion.

kendrickyi · 10-24-2009, 01:14 AM

Another thing to consider is that most people might dismiss your letter as a scam, (especially if you're too shady and do not give a lot of details) or someone is stalking them... unless the reader is somebody in your niche.

my family is very careful & particular about the letters we open and read. we usually ignore those that are irrelevant to us...

10-24-2009, 12:57 AM	#1
roosevelt Active Warrior War Room Member Join Date: Feb 2009 Posts: 51 Thanks: 2 Thanked 11 Times in 7 Posts	Get Your Posted Sales Letter Read Majority of the Internet Marketers rely on online tactics to advertise their businesses or services, however depending on the niche, you can make a good amount of money just by appealing to your offline customers. So, here are some of my advice to you if you want to successfully advertise to your offline customers through a mail-in sales letter. Quick Facts We all hate ads that come in mail (unless it's a company we really like). WE ALL OPEN AND SHOW SOME SIGNIFICANCE ABOUT BILLS, OR MYSTERIOUS LETTERS! Your Envelope You want to use an envelope that looks like it's from an individual or someone very important. So, do not post your company logo, or even your company name on the From section of the envelope. Just include the physical return address (no PO.BOX address what so ever!) It's not necessary but you can also spend extra few bucks and send a registered mail. It will raise curiosity and people will take you more seriously. Your Sales Letter From my experience long sales letters worked better than simple ones. However, it depends on the type of product and the type of audience you have. So, I highly recommend that you test both waters. In your sales letter include things like power words, dazzling headlines that sucks the readers in and have a very good explanation of your product, and try your best to get the prospect excited about the end result they will get by using your awesome product. Conclusion I hope this idea will be useful to you, and wish you all the best!
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10-24-2009, 01:08 AM	#2
David McAnulty HyperActive Warrior War Room Member Join Date: Nov 2008 Location: Austin, TX Posts: 106 Thanks: 1 Thanked 18 Times in 11 Posts Social Networking Contact Info	Re: Get Your Posted Sales Letter Read It is a great concept used by credit card companies all the time. The one downfall to this type of marketing as compared to online marketing is the operating expenses involved in running this type of compaign. For example, If you are offering a simple one-time collect that is under $1000 instead of a residual income offering you will soon find your operating expenses will far exceed your conversions in almost all cases. Think of it this way. A stamp will cost your around $.42 and the envelope another $.03. Printing 1000 sales letters will cost you around $20. That is a total of $1000 to reach 1000 potential leads meaning you are paying a $1 per lead for what in most cases untargeted leads. Unless you are a really large company with a national brand it would seem far more efficient to use a PPC campiagn or invest that $1000 sollars into a strategic online strategy. Just my opinion.
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10-24-2009, 01:14 AM	#3
kendrickyi HyperActive Warrior Join Date: Aug 2009 Location: Singapore Posts: 144 Thanks: 13 Thanked 5 Times in 5 Posts Social Networking	Re: Get Your Posted Sales Letter Read Another thing to consider is that most people might dismiss your letter as a scam, (especially if you're too shady and do not give a lot of details) or someone is stalking them... unless the reader is somebody in your niche. my family is very careful & particular about the letters we open and read. we usually ignore those that are irrelevant to us...
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