Local Domains vs Regular Domain with Local Options?

[rushindo]

If you are creating a site that will be marketed locally, what is your take on registering local domains (e.g. CityTopic.com) versus creating a regular domain (e.g. Topic.com) where people must select their city on the home page?

Thanks,
Brandon

[Killer Joe]

I have a lot of domains that are geo-targeted. I only want the local folks to respond to the offers as they are only for them.

If you are looking to capture a broader market than having a broader based domain name would be the way to go.

It's all about the offer...

KJ

[Gene Pimentel]

Originally Posted by rushindo

If you are creating a site that will be marketed locally, what is your take on registering local domains (e.g. CityTopic.com) versus creating a regular domain (e.g. Topic.com) where people must select their city on the home page?

Thanks,
Brandon

Both can work equally well... you just need to research which term gets searched more frequently. The one with the highest searches is usually the best choice, as long as the competition isn't enormous.

HOWEVER -- and this is a big however -- keep in mind that the non-geographical domain name may not be the best choice even if it is getting far more searches, because a lot of the searches are probably not local to the business.