Share Your Opt-In Page Conversion Rates

showpage · 10-25-2009, 10:59 AM

What's the industry standard for opt-in conversion rates? What are your experiences?

Anonymous Affiliate · 10-25-2009, 11:33 AM

Anything above 30% optin rate is very acceptable.

TommyBussey · 10-25-2009, 11:37 AM

I agree with AnonymousAffiliate...30% is a pretty good standard.

When I first started I was at 17%, but (just under 1 year later) my squeeze pages convert at no less than 45%.

Just put some elbow grease into it and you'll do fine

Also, you need to make sure that you work very hard on your e-mail open rates and click thru rates. That's what will make or break your e-mail marketing (besides being cool to your list so they respond well to you

)

Send me a PM if you'd like some help with your squeeze page.

- Tommy

Desmond Ong · 10-25-2009, 12:04 PM

My highest was 49%. (IM niche)

SolomonHuey · 10-25-2009, 12:22 PM

Is there really an industry standard? For me it just depends on how I'm getting the traffic.

I have anywhere from 5% - 90% optin rates (and lots in between) ... more dependent on where I'm getting the traffic from.

Of course quality of the squeeze page is important too, but just thought I'd add that traffic sources need to be considered too.

Solomon Huey

Kenneth Fox · 10-25-2009, 02:09 PM

Never stop testing different elements of the
optin page and it will get better and better.

On some of my squeeze pages I get up to
50-60% optin rates. On others I get 30-40%.

Jonathan Mizel · 10-25-2009, 02:21 PM

Industry standard? Even if there were such a thing, who cares what others get? Focus on what works for you rather than trying to benchmark a metric half the people keep secret and the other half lie about.

The thing with opt-in rates is that, as Solomon said, after a certain point it has more to do with your traffic source than what's on the page. That's assuming the squeeze is clear, has a good headline, offers a premium (or qualifies the prospect), and loads fast.

Take this biz-opp opt-in page for example... Home Income Jobs | Make More Money Working From Your Home Computer | Work at Home

I have tested this with dozens of traffic sources and the opt-in rate varies from .4% (CPV traffic) to 32% (rented email list) to over 60% (my own list). Banner traffic alone varies from 3% to 15%, depending where the ads run.

Jonathan

Patrick Mader · 10-25-2009, 02:27 PM

at the moment i´m on 54% opt-in rate... think it´s good..but can be better... depends on the squeeze page and what you´re giving away and traffic.

Cheers,

Patrick

showpage · 10-25-2009, 04:23 PM

"Industry standard" - okay, poor choice of words.

I just wanted to know what kind of conversion rates can I expect/hope for.

Anyways, thanks for the numbers guys.

10-25-2009, 10:59 AM	#1
showpage Warrior Member Join Date: Oct 2009 Posts: 24 Thanks: 6 Thanked 2 Times in 1 Post	Share Your Opt-In Page Conversion Rates What's the industry standard for opt-in conversion rates? What are your experiences?

10-25-2009, 11:33 AM	#2
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: May 2009 Posts: 1,886 Thanks: 256 Thanked 332 Times in 244 Posts	Re: Share Your Opt-In Page Conversion Rates Anything above 30% optin rate is very acceptable.

10-25-2009, 11:37 AM	#3
TommyBussey HyperActive Warrior War Room Member Join Date: Oct 2009 Location: Palm Beach, FL Posts: 291 Thanks: 79 Thanked 63 Times in 40 Posts Social Networking Contact Info	Re: Share Your Opt-In Page Conversion Rates I agree with AnonymousAffiliate...30% is a pretty good standard. When I first started I was at 17%, but (just under 1 year later) my squeeze pages convert at no less than 45%. Just put some elbow grease into it and you'll do fine Also, you need to make sure that you work very hard on your e-mail open rates and click thru rates. That's what will make or break your e-mail marketing (besides being cool to your list so they respond well to you ) Send me a PM if you'd like some help with your squeeze page. - Tommy
	My online marketing blog: TommyBussey.com

10-25-2009, 12:04 PM	#4
Desmond Ong Caffeinated Warrior War Room Member Join Date: Nov 2008 Location: Nebraska Posts: 826 Thanks: 124 Thanked 75 Times in 49 Posts Social Networking Contact Info	Re: Share Your Opt-In Page Conversion Rates My highest was 49%. (IM niche)
	EPIC AWESOMENESS ==> My Blog. Duh.

10-25-2009, 12:22 PM	#5
SolomonHuey 26,000+ List & Growing =) War Room Member Join Date: Sep 2008 Location: USA Posts: 277 Blog Entries: 7 Thanks: 34 Thanked 35 Times in 28 Posts Social Networking	Re: Share Your Opt-In Page Conversion Rates Is there really an industry standard? For me it just depends on how I'm getting the traffic. I have anywhere from 5% - 90% optin rates (and lots in between) ... more dependent on where I'm getting the traffic from. Of course quality of the squeeze page is important too, but just thought I'd add that traffic sources need to be considered too. Solomon Huey
	Solomon Huey Having Trouble Getting Traffic [YOU]? - My Blog - EliteSafelist - FastActionAds - TEscoop - Do You Twitter?

10-25-2009, 02:09 PM	#6
Kenneth Fox HyperActive Warrior War Room Member Join Date: Oct 2005 Location: Lombard, Illinois Posts: 286 Thanks: 62 Thanked 25 Times in 14 Posts Social Networking	Re: Share Your Opt-In Page Conversion Rates Never stop testing different elements of the optin page and it will get better and better. On some of my squeeze pages I get up to 50-60% optin rates. On others I get 30-40%.
	Check out my Fantastic PLR WSO Birthday Sale-A-Thon Popular Info Products For Pennies On The Dollar

10-25-2009, 02:21 PM	#7
Jonathan Mizel HyperActive Warrior War Room Member Join Date: Jul 2002 Location: Maui, Hawaii, USA Posts: 291 Thanks: 60 Thanked 93 Times in 42 Posts Social Networking	Re: Share Your Opt-In Page Conversion Rates Industry standard? Even if there were such a thing, who cares what others get? Focus on what works for you rather than trying to benchmark a metric half the people keep secret and the other half lie about. The thing with opt-in rates is that, as Solomon said, after a certain point it has more to do with your traffic source than what's on the page. That's assuming the squeeze is clear, has a good headline, offers a premium (or qualifies the prospect), and loads fast. Take this biz-opp opt-in page for example... Home Income Jobs \| Make More Money Working From Your Home Computer \| Work at Home I have tested this with dozens of traffic sources and the opt-in rate varies from .4% (CPV traffic) to 32% (rented email list) to over 60% (my own list). Banner traffic alone varies from 3% to 15%, depending where the ads run. Jonathan
	Remarketing Secrets teaches you how to get your ads to follow hot prospects around the Internet until the buy: http://www.RemarketingSecrets.com/

10-25-2009, 02:27 PM	#8
Patrick Mader Brainstorming Warrior War Room Member Join Date: Jun 2009 Location: Always warm & sunny Posts: 288 Thanks: 7 Thanked 11 Times in 11 Posts Social Networking Contact Info	Re: Share Your Opt-In Page Conversion Rates at the moment i´m on 54% opt-in rate... think it´s good..but can be better... depends on the squeeze page and what you´re giving away and traffic. Cheers, Patrick
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10-25-2009, 04:23 PM	#9
showpage Warrior Member Join Date: Oct 2009 Posts: 24 Thanks: 6 Thanked 2 Times in 1 Post	Re: Share Your Opt-In Page Conversion Rates "Industry standard" - okay, poor choice of words. I just wanted to know what kind of conversion rates can I expect/hope for. Anyways, thanks for the numbers guys.