Would this put you off buying something.....

graphicsgenie · 10-25-2009, 02:37 PM

Hey All

Hope your having a great Sunday!

I'm shortly lauching my minisite tutorial video series, but I am forcing the customer to take a trail before they pay.

The only option is for a customer to grab a trial of 3 days where they can access the first 6 videos in the series, paypal will then automatically charge them a fee after the end of this 3 days where they will then be able to access the remaining videos in the course.

My question is... if you wanted the videos in the first place and were willing to purchase straight away for instant access, would you be put off getting on board if you had to take the trial and wouldnt be able to get into the meat of the course until after the 3 days had ended?

Would be interested in hearing your thoughts on this, to me the positives outweighed the negatives.

Thanks in advance

Darren

jendoe · 10-25-2009, 02:47 PM

Hi Darren,

My first thought was that it wouldn't bother me... then I thought about it a little more.

If I were trying to purchase on friday evening, knowing that I had the entire weekend to make progress on your course... and also knowing that once monday comes I will have very little time due to the full-time job, and I was told that I couldn't access the full course for 3 days...

That would bother me, because effectively it pushes me back another week (again, assuming I'm going to have very little time during the week and lots of time on the weekend.)

I thought about this, because I just bought a course this weekend, and part of that was knowing I'd have some free time to get into it...

Not sure if it would completely stop me from purchasing. If I were on the fence, however, it might cause me to wait until mid-week while I do more research and thinking about whether or not I really wanted it.

Good luck!

steveweber · 10-25-2009, 02:48 PM

You should test it both ways to see what works best for your product. However, I'd just as soon buy it outright. That's just my preference.

David Wolfman · 10-25-2009, 02:51 PM

Make sure your initial videos will absolutely overdeliver - that's your selling point, give away some secrets and leave them craving for more, tell them there's way more where this came from. Make promises and keep them. Overkeepthem. Test 3 days vs 7 days.

graphicsgenie · 10-25-2009, 02:51 PM

Quote:

Originally Posted by steveweber

You should test it both ways to see what works best for your product. However, I'd just as soon buy it outright. That's just my preference.

I know I would buy outright too, but there have been many products and courses that I DID buy outright that I wouldnt have if I had taken the trail. Due to this I'm more than willing to stand by my product with that in mind.

Darren

graphicsgenie · 10-25-2009, 02:53 PM

Quote:

Originally Posted by jendoe

Hi Darren,

My first thought was that it wouldn't bother me... then I thought about it a little more.

If I were trying to purchase on friday evening, knowing that I had the entire weekend to make progress on your course... and also knowing that once monday comes I will have very little time due to the full-time job, and I was told that I couldn't access the full course for 3 days...

That would bother me, because effectively it pushes me back another week (again, assuming I'm going to have very little time during the week and lots of time on the weekend.)

I thought about this, because I just bought a course this weekend, and part of that was knowing I'd have some free time to get into it...

Not sure if it would completely stop me from purchasing. If I were on the fence, however, it might cause me to wait until mid-week while I do more research and thinking about whether or not I really wanted it.

Good luck!

Thats a good point, but I dont want the course to be the next thing they jump on without committing, so If them having to wait a few days before committing shouldnt be a big issue, but certainly food for thought.

Darren

graphicsgenie · 10-25-2009, 02:54 PM

Quote:

Originally Posted by David Wolfman

Make sure your initial videos will absolutely overdeliver - that's your selling point, give away some secrets and leave them craving for more, tell them there's way more where this came from. Make promises and keep them. Overkeepthem. Test 3 days vs 7 days.

The initial videos do give them a big basis of the rest of the site. I would really worry about 7 days, as the initial videos are only about 30mins (total) and they could lose interest in the 7 days

Darren

Bill Farnham · 10-25-2009, 02:56 PM

Darren,

If the trial videos allow the customer to create a working website then a trial period may help with conversions.

If the trial period videos leave the customer hanging it may cause some buyers' remorse as they search for other alternatives.

Me? I want the goods ASAP unless the time frame allotted for the learning curve exceeds the time frame for the trial period.

Nothing I hate more than running for the door only to find it locked.

KJ

graphicsgenie · 10-25-2009, 03:13 PM

Quote:

Originally Posted by Killer Joe

Darren,

If the trial videos allow the customer to create a working website then a trial period may help with conversions.

If the trial period videos leave the customer hanging it may cause some buyers' remorse as they search for other alternatives.

Me? I want the goods ASAP unless the time frame allotted for the learning curve exceeds the time frame for the trial period.

Nothing I hate more than running for the door only to find it locked.

KJ

Hey Joe,

Good point on the locked door.

Certainly will be testing....

Not sure what you mean by having a working website after the oly the trial, can I grant you access so you can let me have your thoughts on whether we achieved this.

I see you do 3D stuff & animation, we do that too ;o)

Darren

Bill Farnham · 10-25-2009, 03:19 PM

Quote:

Originally Posted by graphicsgenie

Hey Joe,

Good point on the locked door.

Certainly will be testing....

Not sure what you mean by having a working website after the oly the trial, can I grant you access so you can let me have your thoughts on whether we achieved this.

I see you do 3D stuff & animation, we do that too ;o)

Darren

Sure Darren, just PM me.

KJ

1040 · 10-25-2009, 07:09 PM

If I found your product and it looked like what I wanted I would rather buy now than later.

Maybe just me,Brooks

Adam Carn · 10-25-2009, 07:28 PM

I like getting my stuff all in one go, I don't like waiting around for bits and pieces being available gradually (like with some memberships I bought before). So yeah, it would put me off.

Thanks,
Adam

zapseo · 10-25-2009, 07:42 PM

Any reason you can't offer them a choice, Darren?

Steven Fullman · 10-25-2009, 07:49 PM

Quote:

Originally Posted by graphicsgenie

Hey All

Hope your having a great Sunday!

I'm shortly lauching my minisite tutorial video series, but I am forcing the customer to take a trail before they pay.

Darren,

You know...we go WAY back (to 2007

)

And your cutting edge, genius designs are now the INDUSTRY BENCHMARK which all others try to imitate.

Well done, dude. That's Awesome!

But...

As forced continuity goes...having to take a TRAIL...well, it goes against the grain.

I'd love a free trial...of course...but I'm a city person...I DON'T TAKE TRAILS!

Don't exclude me just because I don't feel at one with nature, Darren!

Steve

Adam Carn · 10-25-2009, 07:53 PM

Quote:

Originally Posted by Steven Fullman

Well done, dude. That's Awesome!

Did you say that in an American accent?

Adam

Steven Fullman · 10-25-2009, 07:54 PM

Quote:

Originally Posted by Adam Carn

Did you say that in an American accent? :|

Adam

Yes.

Californian, to be precise. A la Bill & Ted.

Adam Carn · 10-25-2009, 07:55 PM

Quote:

Originally Posted by Steven Fullman

Yes.

Californian, to be precise.

Oohh ok...

himynameisemily · 10-25-2009, 08:01 PM

I think the product depends on how good it looks and my desire for getting it. I would probably get it now then later if I thought it look good.Hope that helps

Tom Harvey · 10-25-2009, 08:05 PM

Hi Darren, I think that it is a good marketing strategy.. There are so many ebooks, training courses, etc, etc. I think that the prudent person who has probably bought a load of training materials would welcome the trial offer.
Just thoughts off the top of my head.

Tom harvey

Steven Fullman · 10-25-2009, 08:05 PM

Quote:

Originally Posted by Adam Carn

Oohh ok...

Nah. I'm a Londoner. Some twerp even said I try too hard to sound like a BBC newsreader.

I do say "dude" and "awesome" far too much in my day-to-day speech, though.

Pretty sad for someone of my age. P'raps I should start wearing a baseball cap back to front, and a VW badge round my neck.

Steve

Adam Carn · 10-25-2009, 08:16 PM

Quote:

Originally Posted by Steven Fullman

Nah. I'm a Londoner. Some twerp even said I try too hard to sound like a BBC newsreader.

I do say "dude" and "awesome" far too much in my day-to-day speech, though.

Pretty sad for someone of my age. P'raps I should start wearing a baseball cap back to front, and a VW badge round my neck.

Steve

Ahh a fellow brit huh? (feels better). Age? You don't look old. Well I like the words dude and awesome but when I say them I sound weird lol. Someone once said I sound like the queen, now that's just wrong!

To all the Warriors who are not British, I'm just messing around, I like your company, wherever in the world you're from.

Thanks,
Adam

Rhett · 10-25-2009, 08:21 PM

Quote:

Originally Posted by Adam Carn

Ahh a fellow brit huh? (feels better). Age? You don't look old. Well I like the words dude and awesome but when I say them I sound weird lol. Someone once said I sound like the queen, now that's just wrong!

To all the Warriors who are not British, I'm just messing around, I like your company, wherever in the world you're from.

Thanks,
Adam

And we Americans enjoy yours. Brings the level of sophistication up a notch.

Now if you'll excuse me, Imma gonna git back to sittin' on my back porch, lookin' for sh*t to shoot at while I drink my beers.

Steven Fullman · 10-25-2009, 08:23 PM

Quote:

Originally Posted by Adam Carn

Someone once said I sound like the queen, now that's just wrong!

Thanks,
Adam

Steve

maggie2 · 10-25-2009, 08:40 PM

If I want a product I want it NOW, not three days from now. Having to wait would definitely turn me off. I'd go look for another product I could buy when I'm looking for it, not three days later.
Just my opinion.

Bill Farnham · 10-25-2009, 08:48 PM

Quote:

Originally Posted by Rhett

Now if you'll excuse me, Imma gonna git back to sittin' on my back porch, lookin' for sh*t to shoot at while I drink my beers.

It's 'drinks my beers', Rhett!

What are you, from Idaho or sumpin'?

KJ

Rhett · 10-25-2009, 09:04 PM

Quote:

Originally Posted by Killer Joe

It's 'drinks my beers', Rhett!

What are you, from Idaho or sumpin'?

KJ

Haha...I haven't had enough to slur yet buddy.

balara · 10-25-2009, 09:22 PM

For me it would be off-putting. I prefer to have a course delivered in total so that I can read ( or view) it right through and then go back and study it thoroughly.
I'm wondering, what are the advantages in a part delivery anyway?

Wishing the best in your launch whichever way you choose to present it.

Veronica

Kevin AKA Hubcap · 10-25-2009, 09:29 PM

Hi Darren,

I'd want the course immediately. You're confident that it delivers and if the customer doesn't agree he/she/it gets a refund.

Why make the customer (and your bank account) wait?

Gimme the goods and gimme 'em now!

Kevin

PS- One way to solve this question is to ask your buyers what you've asked us.

Johnathan · 10-25-2009, 09:32 PM

It would be annoying. If I wanted an entire series (btw I don't particular care for video series, I'd rather read than be forced to listen at a certain rate) -- then I would want it all up front.

It might get me a bit annoyed, and if it was something I really needed, I'd probably see if I could find an equivalent first that gave me full access up front.

10-25-2009, 02:37 PM	#1
graphicsgenie High Impact Specialist War Room Member Join Date: Feb 2007 Location: UK Posts: 2,122 Thanks: 110 Thanked 64 Times in 49 Posts Social Networking Contact Info	Would this put you off buying something..... Hey All Hope your having a great Sunday! I'm shortly lauching my minisite tutorial video series, but I am forcing the customer to take a trail before they pay. The only option is for a customer to grab a trial of 3 days where they can access the first 6 videos in the series, paypal will then automatically charge them a fee after the end of this 3 days where they will then be able to access the remaining videos in the course. My question is... if you wanted the videos in the first place and were willing to purchase straight away for instant access, would you be put off getting on board if you had to take the trial and wouldnt be able to get into the meat of the course until after the 3 days had ended? Would be interested in hearing your thoughts on this, to me the positives outweighed the negatives. Thanks in advance Darren

10-25-2009, 02:47 PM	#2
jendoe Active Warrior War Room Member Join Date: Jun 2009 Location: Atlanta, GA Posts: 72 Thanks: 52 Thanked 10 Times in 9 Posts	Re: Would this put you off buying something..... Hi Darren, My first thought was that it wouldn't bother me... then I thought about it a little more. If I were trying to purchase on friday evening, knowing that I had the entire weekend to make progress on your course... and also knowing that once monday comes I will have very little time due to the full-time job, and I was told that I couldn't access the full course for 3 days... That would bother me, because effectively it pushes me back another week (again, assuming I'm going to have very little time during the week and lots of time on the weekend.) I thought about this, because I just bought a course this weekend, and part of that was knowing I'd have some free time to get into it... Not sure if it would completely stop me from purchasing. If I were on the fence, however, it might cause me to wait until mid-week while I do more research and thinking about whether or not I really wanted it. Good luck!

10-25-2009, 02:48 PM	#3
steveweber Steve Weber War Room Member Join Date: Mar 2007 Location: Southard, Oklahoma, USA. Posts: 668 Blog Entries: 2 Thanks: 8 Thanked 68 Times in 39 Posts	Re: Would this put you off buying something..... You should test it both ways to see what works best for your product. However, I'd just as soon buy it outright. That's just my preference.
	"Tired Of Beating Your Head Against The Wall?"

10-25-2009, 02:51 PM	#4
David Wolfman HyperActive Warrior War Room Member Join Date: Oct 2009 Location: Midlands, UK Posts: 206 Thanks: 14 Thanked 16 Times in 16 Posts	Re: Would this put you off buying something..... Make sure your initial videos will absolutely overdeliver - that's your selling point, give away some secrets and leave them craving for more, tell them there's way more where this came from. Make promises and keep them. Overkeepthem. Test 3 days vs 7 days.
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10-25-2009, 02:56 PM	#8
Bill Farnham Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA. Posts: 2,703 Blog Entries: 5 Thanks: 2,580 Thanked 2,818 Times in 1,421 Posts Social Networking	Re: Would this put you off buying something..... Darren, If the trial videos allow the customer to create a working website then a trial period may help with conversions. If the trial period videos leave the customer hanging it may cause some buyers' remorse as they search for other alternatives. Me? I want the goods ASAP unless the time frame allotted for the learning curve exceeds the time frame for the trial period. Nothing I hate more than running for the door only to find it locked. KJ
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10-25-2009, 07:09 PM	#11
1040 Active Warrior Join Date: Oct 2006 Location: , , USA. Posts: 31 Thanks: 1 Thanked 2 Times in 2 Posts Contact Info	Re: Would this put you off buying something..... If I found your product and it looked like what I wanted I would rather buy now than later. Maybe just me,Brooks

10-25-2009, 07:28 PM	#12
Adam Carn Advanced Warrior War Room Member Join Date: Dec 2007 Location: London, United Kingdom Posts: 845 Thanks: 343 Thanked 161 Times in 55 Posts Social Networking	Re: Would this put you off buying something..... I like getting my stuff all in one go, I don't like waiting around for bits and pieces being available gradually (like with some memberships I bought before). So yeah, it would put me off. Thanks, Adam
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10-25-2009, 07:42 PM	#13
zapseo Judy K - WSOTD Copywriter War Room Member Join Date: Jan 2004 Location: San Jose (Silicon Valley), CA , USA. Posts: 4,617 Blog Entries: 1 Thanks: 151 Thanked 238 Times in 162 Posts Social Networking Contact Info	Re: Would this put you off buying something..... Any reason you can't offer them a choice, Darren?
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10-25-2009, 08:01 PM	#18
himynameisemily Warrior Member Join Date: Oct 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Would this put you off buying something..... I think the product depends on how good it looks and my desire for getting it. I would probably get it now then later if I thought it look good.Hope that helps
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10-25-2009, 08:05 PM	#19
Tom Harvey Affiliate Ninja War Room Member Join Date: Oct 2009 Location: New York & Vienna, Austria Posts: 79 Thanks: 5 Thanked 16 Times in 12 Posts Social Networking Contact Info	Re: Would this put you off buying something..... Hi Darren, I think that it is a good marketing strategy.. There are so many ebooks, training courses, etc, etc. I think that the prudent person who has probably bought a load of training materials would welcome the trial offer. Just thoughts off the top of my head. Tom harvey

10-25-2009, 08:40 PM	#24
maggie2 HyperActive Warrior War Room Member Join Date: Feb 2007 Location: , , Canada. Posts: 122 Thanks: 36 Thanked 28 Times in 17 Posts	Re: Would this put you off buying something..... If I want a product I want it NOW, not three days from now. Having to wait would definitely turn me off. I'd go look for another product I could buy when I'm looking for it, not three days later. Just my opinion.
	Marg

10-25-2009, 09:22 PM	#27
balara HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Adelaide South Australia. Posts: 136 Thanks: 82 Thanked 26 Times in 18 Posts	Re: Would this put you off buying something..... For me it would be off-putting. I prefer to have a course delivered in total so that I can read ( or view) it right through and then go back and study it thoroughly. I'm wondering, what are the advantages in a part delivery anyway? Wishing the best in your launch whichever way you choose to present it. Veronica

10-25-2009, 09:29 PM	#28
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Re: Would this put you off buying something..... Hi Darren, I'd want the course immediately. You're confident that it delivers and if the customer doesn't agree he/she/it gets a refund. Why make the customer (and your bank account) wait? Gimme the goods and gimme 'em now! Kevin PS- One way to solve this question is to ask your buyers what you've asked us.
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10-25-2009, 09:32 PM	#29
Johnathan Advanced Warrior War Room Member Join Date: Dec 2008 Posts: 822 Thanks: 257 Thanked 74 Times in 64 Posts	Re: Would this put you off buying something..... It would be annoying. If I wanted an entire series (btw I don't particular care for video series, I'd rather read than be forced to listen at a certain rate) -- then I would want it all up front. It might get me a bit annoyed, and if it was something I really needed, I'd probably see if I could find an equivalent first that gave me full access up front.