Google ranking and percentage of visitors

[techdiva]

Couldn't find an answer to this on the web so here goes...Anyone have an educated guess at

the percentage of visitors that are dropped off by the time they get to the number ten spot in google SERP? Say a search term is supposed to have 10,000 hits a month, what percentage would the website listed at 5 have of that traffic? 50% or more? Or less?

Thanks for any input

Chancer

[Zach Booker]

I'm just saying this off memory, but I think it breaks down to something like this:

1st spot = 40%

2nd spot=20%

The rest are all in the 4-15% range. So unless it's a big keyword it's not really worth being in those spots to begin with.

Also remember that there's other factors at work and nothing is set in stone.

Maybe the number one spot has a bad headline but you, number 2, have a great headline so you would "steal" his traffic and this get a higher percentage.

Also maybe the Adwords ads for the keyword your ranking for get a high click through rate taking away from the visitors you get etc,.

Zach

[Amitywill]

• Number 1 receives 42.1%
• Number 2 receives 11.9%
• Number 3 receives 8.5%
• Number 4 receives 6.1%
• Number 5 receives 4.9%
• Number 6 receives 4.1%
• Number 7 receives 3.4%
• Number 8 receives 3.0%
• Number 9 receives 2.8%
• Number 10 receives 3.0%

Hope this helps.

Will

[Killer Joe]

Tests have also shown that the #10 spot can pull more clicks than the two or three spots above it because once a searcher is down at the bottom of the page it is more likely they will click on the last link as opposed to going to the next 10 results.

And as Zach has mentioned, your page description has as much to do with getting clicks as your ranking on the serps. This is especially true once a searcher has hit the back button a few times in their search.

One thing to keep in mind is the algorithm Google uses tends to compensate over time for the habits of people en mass clicking on the links. If Google gives a top ranking for a page and the pages lower in the search rankings prove to be stickier, those page will rise in the serps. This is in spite of backlinks and SEO. That VRE is valuable and Google tracks what visitors 'vote' on.

KJ

[InternetMarketingIQ]

Amity Wills post above seems to coincide nicely with research done by AOL.

But you have to factor in the quality of your Title and Description. Too many junk titles won't pull links because they just look like keyword stuffed crap.

[techdiva]

Thanks everyone...I figured someone here would know.

Chancer

[acedalright]

Looking at the above results it's better to be 10th than 9th.

Interesting

[Zach Booker]

Originally Posted by Killer Joe

One thing to keep in mind is the algorithm Google uses tends to compensate over time for the habits of people en mass clicking on the links. If Google gives a top ranking for a page and the pages lower in the search rankings prove to be stickier, those page will rise in the serps. This is in spite of backlinks and SEO. That VRE is valuable and Google tracks what visitors 'vote' on.

KJ

Shhhh....



Zach

[michaelmacro]

Amitywill posted your answer but to be honest, it totally depends on what type of listing #10 is...what I mean is I have a #10 spot on a several searches but my listing is a video and from my stats it totally out pulls my higher listings (#3-4 indented) on the same search.