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What type of landing page is better?

by Moneyland
5 replies
Hi all,

I have a sales letter and my website is being built, I have two options:

1. Landing page with small picture border that runs across the top of the page and then my sales letter starts immediately underneath. You can see all of the "major" headlines above the fold still.

2. Landing page with no border at the top and just the sales letter headings to start from the very top of the page?

I know I will need to split test but can can anyone offer any advise of which may work better i.e. can a picture border with a website name in take your readers attention away from the main headline underneath? Any feedback or comments would be appreciated.

Thanks!
#landing #page #type
  • Profile picture of the author winebuddy
    I would highly suggest setting up a different page for your main landing page - a squeeze page to capture leads/potential customers so that you can write to them about the problem you are trying to solve and try to help them solve it and then let them know about your product and product page.
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  • Profile picture of the author actionplanbiz
    I agree with above

    a Squeeze page to capture leads is your best bet then redirect to your sales letter or OTO in between.
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  • Profile picture of the author Moneyland
    Thanks guys, I am having an opt in box on my main sales page.

    What is the difference between having an opt in page separately or including in on your main sales page?
    Cheers!
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    • Profile picture of the author Nick Brighton
      Originally Posted by Moneyland View Post

      Thanks guys, I am having an opt in box on my main sales page.

      What is the difference between having an opt in page separately or including in on your main sales page?
      Cheers!
      The difference is your objective. A sales page is designed to get the sale, not the email. A squeeze page is designed to get the lead, not the sale.

      Mixing them together will cause confusion in your prospects, and most likely fewer leads and sales overall.

      Like already mentioned, your best bet is to aim to capture leads via a squeeze page, and follow up long enough to expose and presell your product.

      And when you come to selling your product to your leads, you'll send them to the sales page.

      In terms of graphics, I believe it would vary from market to market. I've had good results doing both, in different markets...so it's hard to tell without testing.

      I know that it can make a significant difference in different markets though, as this was something Michel Fortin (very respected professional copywriter for many years) claimed to have tested and seen first hand. When he removed the header graphic from his sales copy, his sales increased instantly.
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  • Profile picture of the author zapseo
    Originally Posted by Moneyland View Post

    Hi all,

    I have a sales letter and my website is being built, I have two options:

    1. Landing page with small picture border that runs across the top of the page and then my sales letter starts immediately underneath. You can see all of the "major" headlines above the fold still.

    2. Landing page with no border at the top and just the sales letter headings to start from the very top of the page?

    I know I will need to split test but can can anyone offer any advise of which may work better i.e. can a picture border with a website name in take your readers attention away from the main headline underneath? Any feedback or comments would be appreciated.

    Thanks!
    Absolutely.

    It depends upon the header graphic, your relationship to your target audience, etc. Lots of variables. In GENERAL, non-header sales letters do better, but that's a huge generalization. At the very least, some respect must be given to the layout of your salesletter -- so congratulations on doing that.

    Probably the biggest issue, outside of header graphics and being able to see the headers "above the fold" is simple readability.

    Maybe I shouldn't say simple -- because there are lots of components that can go into that one word: font, font size, color(s), decorations, margins, distance between lines, whether you use "ragged right" lines or not, etc.

    Live JoyFully!

    Judy
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