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From EzineArticles to Sales Page...length of sales page?

by Damien Roche
5 replies
Just wondering if anybody has any input on this.

Say I have a 400 word article that leads to a related sales page, is it still beneficial to have a sales page with all the bells and whistles at 3000+ words?

Trying to get head around the psychology of going from an informative article, perhaps preselling, into a huge piece (3000+ words) leading to a final call to action.

Reason I ask is because I am getting some traffic from ezine articles and the sales letter I have is BAD and it's only 960 words yet it converts..albeit at only 2%, but still, any thoughts?

What say you? Longer and packed or more concise?
#ezinearticles #page #pagelength #sales
  • Profile picture of the author Charann Miller
    Why don't you try testing?, longer sales letters for me convert better only because there's more information packed into it to convince my prospects on why they should buy from me, having said that your sales copy shouldn't be just based on word length alone, it's the impact of the sales copy itself that matters.

    Why not try creating 2 versions at different lengths and test to see which converts better?, one concise and one full length, then continue to tweak the higher converting copy until it's converting consistently well for you.

    One other thing, instead of sending your traffic directly to a sales page, why not build a list instead?
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  • Profile picture of the author improvepctools
    I think A/B test would fit here. Test your pages per 200 visitors. Then test the Winner page with a new variation until you get to the conversion rate that you wish.
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  • Profile picture of the author Desmond Ong
    It depends on your niche.

    Ask yourself.

    Are the people in your niche highly educated?

    Do they like reading long copies?

    Do they bother reading your copy?


    What I usually do is just direct the EZA traffic to a blog with an email capture form. Once I got them into my list, I will send them a round of great content that I extract from my main product (if you're promoting someone else's product, you need to get some nice info in your niche).

    This way, I am building rapport, establishing trust and they will see me as a friend.

    Remember, people will more likely buy from a friend than a sales man.

    Cheers
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  • Profile picture of the author tommen
    Are you getting people directly from your article to a sales page? I think you should get your visitors on your list first.This way you can contact them several times, instead just once if you get them directly to a sales page.
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  • Profile picture of the author SeanSupplee
    I would honestly tend to rather capture their name and email address and then write them the longer stuff in an email they are expecting. It does many things benefical this way.
    1. They are on your list for future sales and mailings to.
    2. You send them an email in which they can read, save and then visit your sales page later on
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