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Important Question Regarding $1 Trial Launches

by Ernie Lo
6 replies
For those who have done $1 trial launches, I'm just wondering how many of them ended up choosing to stay on and pay the regular MONTHLY fee after the trial was over.

Presuming the launch is a quality product....is there a average retention rate figure?

Ie.. 500 people buy $1 trial (on launch) and 300 stay on to pay full price?

Thanks so much
#important #launches #question #trial
  • Profile picture of the author BIG Mike
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    • Profile picture of the author Ernie Lo
      Yes Mike, It will help many others too, I'm sure many are dieing to find this out.

      Hopefully a few marketers are kind enough to share their results with the rest of us

      Originally Posted by BIG Mike View Post

      Obviously I think it has a lot to do with the quality of the membership, but I'm interested in seeing any data on this as well.
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  • Profile picture of the author DougBarger
    I think there's probably so many variables including if there is the right balance between what's provided for the $1 and of course how much desire is built for what's on offer in the upgrade.

    For instance, we obviously don't want someone just downloading everything and then immediately cancelling for $1 and at the same time,
    want to provide enough for the $1 so it's like, "Wow, this much for $1, I can't wait to get the upgrade!"

    It would be nice to see an average upgrade retention percentage though.
    I'm just wondering, are there so many variables depending on the offer and the product that conclusive results would be at least a ballpark indicator?
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  • Profile picture of the author Suthan M
    At the end of the day, we must see whether the product that you are talking about is of benefit to the buyer.

    Of course, at the beginning, they could have bought it to satisfy their whims, or just to see whats up, but when monthly payments are concerned, they will chalk it up whether it is a good investment to continue paying on a monthly basis.

    Coming up with a important "you need to have this product" rather than "you want to have this product" will definately improve the odds.

    Like Doug say, this variable effects much greatly for us to put a template retention figure for all cases.
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  • Profile picture of the author Ernie Lo
    Yes what you're saying is correct but I'm just after an "average" figure.
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  • Profile picture of the author Ernie Lo
    I really would like to know the answer to this...if nobody posts here than I'll just email a 1 or 2 marketers who have done $1 launches.
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    • Profile picture of the author lazavas
      good questions, im curious about this as well
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