Send A Special Offer To Existing Customers Who Haven't Opted In?

doylesoft · 10-26-2009, 09:00 AM

Is it considered OK to send a special offer to my existing customers even though they haven't explicitly opted in for my newsletter? (Clickbank automatically gives you the email address when you make a sale.)

I WANT them to have a special offer but I don't want to abuse their trust.
What do you think?

Lance K · 10-26-2009, 09:11 AM

Go for it.

Just be open and honest. And be sure to include (and explain how to use) an unsubscribe link.

doylesoft · 10-26-2009, 09:17 AM

Thanks Lance! I also found this after Google'ing... I'm going for it:

Sending mails to people you have a pre-existing commercial relationship with is reasonable, to the extent that you make it easy for them to get off your list if they want to.

peterjames · 10-26-2009, 09:27 AM

Just to make sure you have explained they have bought something from you previously so they can recall. Otherwise they will be curious how you get their email address. :-)

JohnPark · 10-26-2009, 09:33 AM

I don't see why not. I wouldn't try to sell them anything. Just a thank you with a gift and a way to unsubscribe.

Steve Powers · 10-26-2009, 11:34 AM

Nice thought,but you'd better be more cautious.Or some guys may just think you are
disturbing.Make sure the offer is really valuable and required.

10-26-2009, 09:00 AM	#1
doylesoft HyperActive Warrior Join Date: Jun 2008 Location: American Fork, Utah, U.S.A. Posts: 260 Blog Entries: 1 Thanks: 17 Thanked 28 Times in 20 Posts Social Networking	Send A Special Offer To Existing Customers Who Haven't Opted In? Is it considered OK to send a special offer to my existing customers even though they haven't explicitly opted in for my newsletter? (Clickbank automatically gives you the email address when you make a sale.) I WANT them to have a special offer but I don't want to abuse their trust. What do you think?
	Brandon Doyle http://doylesoft.com Simple, effective, and affordable software. Knowledge Base software.

10-26-2009, 09:11 AM	#2
Lance K Senior Warrior Member War Room Member Join Date: Jun 2006 Location: USA Posts: 3,866 Thanks: 1,435 Thanked 646 Times in 405 Posts Contact Info	Re: Send A Special Offer To Existing Customers Who Haven't Opted In? Go for it. Just be open and honest. And be sure to include (and explain how to use) an unsubscribe link.
	"You can have everything in life that you want if you just give enough other people what they want." ~ Zig Ziglar

10-26-2009, 09:17 AM	#3
doylesoft HyperActive Warrior Join Date: Jun 2008 Location: American Fork, Utah, U.S.A. Posts: 260 Blog Entries: 1 Thanks: 17 Thanked 28 Times in 20 Posts Social Networking	Re: Send A Special Offer To Existing Customers Who Haven't Opted In? Thanks Lance! I also found this after Google'ing... I'm going for it: Sending mails to people you have a pre-existing commercial relationship with is reasonable, to the extent that you make it easy for them to get off your list if they want to.
	Brandon Doyle http://doylesoft.com Simple, effective, and affordable software. Knowledge Base software.

10-26-2009, 09:27 AM	#4
peterjames Warrior Member Join Date: Oct 2009 Posts: 7 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Send A Special Offer To Existing Customers Who Haven't Opted In? Just to make sure you have explained they have bought something from you previously so they can recall. Otherwise they will be curious how you get their email address. :-)

10-26-2009, 09:33 AM	#5
JohnPark Active Warrior Join Date: Oct 2009 Location: Lehigh Acres, Florida Posts: 36 Thanks: 2 Thanked 3 Times in 3 Posts Social Networking	Re: Send A Special Offer To Existing Customers Who Haven't Opted In? I don't see why not. I wouldn't try to sell them anything. Just a thank you with a gift and a way to unsubscribe.

10-26-2009, 11:34 AM	#6
Steve Powers HyperActive Warrior Join Date: Oct 2009 Posts: 320 Thanks: 13 Thanked 15 Times in 15 Posts	Re: Send A Special Offer To Existing Customers Who Haven't Opted In? Nice thought,but you'd better be more cautious.Or some guys may just think you are disturbing.Make sure the offer is really valuable and required.
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