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Send A Special Offer To Existing Customers Who Haven't Opted In?

by doylesoft
5 replies
Is it considered OK to send a special offer to my existing customers even though they haven't explicitly opted in for my newsletter? (Clickbank automatically gives you the email address when you make a sale.)

I WANT them to have a special offer but I don't want to abuse their trust.
What do you think?
#customers #existing #offer #opted #send #special
  • Profile picture of the author Lance K
    Go for it.

    Just be open and honest. And be sure to include (and explain how to use) an unsubscribe link.
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    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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  • Profile picture of the author doylesoft
    Thanks Lance! I also found this after Google'ing... I'm going for it:

    Sending mails to people you have a pre-existing commercial relationship with is reasonable, to the extent that you make it easy for them to get off your list if they want to.
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    Brandon Doyle
    http://doylesoft.com Simple, effective, and affordable software. Knowledge Base software.

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  • Profile picture of the author peterjames
    Just to make sure you have explained they have bought something from you previously so they can recall. Otherwise they will be curious how you get their email address. :-)
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  • Profile picture of the author JohnPark
    I don't see why not. I wouldn't try to sell them anything. Just a thank you with a gift and a way to unsubscribe.
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  • Profile picture of the author Steve Powers
    Nice thought,but you'd better be more cautious.Or some guys may just think you are
    disturbing.Make sure the offer is really valuable and required.
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