Make $10/mth From UNHappy Customers...
It's a known statistic that the average life of a customer on a membership site is around about 3 months... but it doesn't have to be that way...
Let's just say you have a basic $47 per month membership site with access to digitally delivered information (like most membership sites)...
Now try this little trick...
When a customer requests a cancellation of their account, instead of just saying goodbye to them forever, offer them a "One Time Chance" to change their mind and stay on as a customer BUT for only $10 a month instead of the normal $47... without any restrictions on their access...
Now, all the tight-a$$ penny-pinchers are probably thinking "No way man! I'm losing $37 a month! They don't deserve full access!" etc etc
But think about it this way...
If they take up your offer, you are now making $10 a month from an "unhappy customer" instead of losing $47.
Now, obviously everyone has different payment structures so you'd have to tailor the specific "One Time Chance" to your own model but you can guarantee that some people will actually take you up on the offer.
Some of these "unhappy customers" may actually like your site but maybe they're just needing to cut back some expenses or something. These are the ones who will be more likely to take up the offer, creating a win-win situation.
Some people are already doing this and it works. I know it works because it worked on me! So if you aren't already doing this, go do it now!
Hope this helps someone...
Ben
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