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Old 10-26-2009, 11:45 PM   #1
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Default Put $300 in your pocket everyday with The Yellow Pages

Hey Everyone,

Here is something I started noticing not to long ago. If you go through your yellow pages, Google, and/or craigslist and look for lawnmowing companies there are dozens of them and 75% of the companies do not have a website.

Simply call their contact # introduce yourself and explain that you can have them a professional looking website up and running in less than a week for under $500 bucks. If they accept take it over to to Warriors for Hire, Elance, RentCoder which ever you prefer. Have them create a basic but professional website for no more than $200 and pocket the rest. If you are slightly efficient a Dreamweaver you can handle this.

I also found this works well for tv installers, handymen, and a few other businesses where individuals have low start up cost.

To take it even a step further keep all the contact information for the individuals you do business. In a few months follow up with them and offer your services to put an autoresponder in place for a small fee $150 so that they can capture leads and make more sales.

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Old 10-27-2009, 12:01 AM   #2
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

That's actually pretty straightforward and legitimate. There's a lot of this going around and surely more to come as our business society centralizes more and more around the internet. The only problem is that it's definitely a booming method now, but will surely die in the foreseeable future.

Well, as I see it anyway.
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Old 10-27-2009, 12:06 AM   #3
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Originally Posted by MJGrae View Post
That's actually pretty straightforward and legitimate. There's a lot of this going around and surely more to come as our business society centralizes more and more around the internet. The only problem is that it's definitely a booming method now, but will surely die in the foreseeable future.

Well, as I see it anyway.
Yeah, you're right, this is a dying business don't get into it. There will be no desire for companies to have websites, SEO services, auto-responder services, etc....This probably only has a lifespan of probably no more than 6 months.

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Old 10-27-2009, 12:15 AM   #4
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Yeah, you're right, this is a dying business don't get into it. There will be no desire for companies to have websites, SEO services, auto-responder services, etc....This probably only has a lifespan of probably no more than 6 months.

For some even 6 months are enough to get the cash that can help to enhance their lifestyle or give them a desired boost in the right direction or venture where they may need the much needed startup cash.

So I would say to anyone reading this thread negative comments and just give this mthod a try, you don't have anything to lose after all.

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Old 10-27-2009, 12:17 AM   #5
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Of course! They are shutting the whole thing down on April 27 of this year. Good luck to all.

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Old 10-27-2009, 12:18 AM   #6
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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For some even 6 months are enough to get the cash that can help to enhance their lifestyle or give them a desired boost in the right direction or venture where they may need the much needed startup cash.

So I would say to anyone reading this thread negative comments and just give this mthod a try, you don't have anything to lose after all.
You need to learn how to detect sarcasm.

Am I right Jason_v?


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Old 10-27-2009, 12:21 AM   #7
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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You need to learn how to detect sarcasm.

Am I right Jason_v?


But did you detect my sarcasm.....

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Old 10-27-2009, 12:33 AM   #8
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Run for cover! April 27, 2010 is right around the corner. It was foretold by Nostrodamus too.

Greg Cryns
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Old 10-27-2009, 12:37 AM   #9
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Webdesign will get more and more competitive, but I am certain he was being sarcastic. There are literally millions of businesses that need help navigating the perils of online marketing. It's like the Old West or the Gold Rush was back in the 1800's... stake your claim!

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Old 10-27-2009, 12:38 AM   #10
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Originally Posted by MJGrae View Post
That's actually pretty straightforward and legitimate. There's a lot of this going around and surely more to come as our business society centralizes more and more around the internet. The only problem is that it's definitely a booming method now, but will surely die in the foreseeable future.

Well, as I see it anyway.



Yea I'm sure it will only last as long as direct mail and television commercials



-John
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Old 10-27-2009, 12:38 AM   #11
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Oh MY GOD!!! The Interweb is SHUTTING DOWN.

Whether this is sarcasm or not, the idea to target service oriented businesses online is a good one. Don't undercharge though.....

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Old 10-27-2009, 12:50 AM   #12
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Oh MY GOD!!! The Interweb is SHUTTING DOWN.
What is shutting down again? O my I think I'm not updated with the news..
Please explain.

To the OP, thanks for sharing this man.

All the best,

Omar

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Old 10-27-2009, 12:59 AM   #13
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Back on track now. This seriously is a little cash cow ready for the milking. It is something that you can pick up tomorrow with 0 dollars, find your target audience and have a few clients by the end of the day.

Can beat $900 in services that you do not even perform in 1 day.

If you are just starting out and need some money for your new product idea or even just to pay the bills give it whirl you will not be disappointed

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Old 10-27-2009, 01:12 AM   #14
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Great idea... definitely better than many of the WSO's out there!

Quote:
Originally Posted by David McAnulty View Post
Back on track now. This seriously is a little cash cow ready for the milking. It is something that you can pick up tomorrow with 0 dollars, find your target audience and have a few clients by the end of the day.

Can beat $900 in services that you do not even perform in 1 day.

If you are just starting out and need some money for your new product idea or even just to pay the bills give it whirl you will not be disappointed

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Old 10-27-2009, 01:28 AM   #15
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Run for cover! April 27, 2010 is right around the corner. It was foretold by Nostrodamus too.

What? And here I was blissfully thinking it was 2012? You mean I actually have less than a year left at this internet thing?, oh boy.

In terms of the OP, there is definitely plenty of room when targeting the offline market and is how many a Warrior and IM'er are silently making their fortunes because more and more people are recognizing the importance of gaining a web presence.

So yeah, I think the Yellow Pages is a great resource.

"I Need A New Signature".
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Old 10-27-2009, 07:06 AM   #16
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Quote:
Originally Posted by David McAnulty View Post
Hey Everyone,

Here is something I started noticing not to long ago. If you go through your yellow pages, Google, and/or craigslist and look for lawnmowing companies there are dozens of them and 75% of the companies do not have a website.

Simply call their contact # introduce yourself and explain that you can have them a professional looking website up and running in less than a week for under $500 bucks. If they accept take it over to to Warriors for Hire, Elance, RentCoder which ever you prefer. Have them create a basic but professional website for no more than $200 and pocket the rest. If you are slightly efficient a Dreamweaver you can handle this.

I also found this works well for tv installers, handymen, and a few other businesses where individuals have low start up cost.

To take it even a step further keep all the contact information for the individuals you do business. In a few months follow up with them and offer your services to put an autoresponder in place for a small fee $150 so that they can capture leads and make more sales.

You know, there are offline gold reports that are several chapters in length. But, what you have posted right here sums it up. Anyone can follow the information you laid out above, and make money.
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Old 10-27-2009, 09:43 PM   #17
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Thanks Legit.

With a little knowledge and some direction I believe almost anyone can create a steady income or at least supplement their ultimate goal until it is achieved.

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Old 10-27-2009, 10:03 PM   #18
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

My nephew and his girlfriend (both 18) have been doing this exact thing for the last 8 months. One of his high school buddies designs the sites for them for $150.00 they charge $300.00 plus they also offer to host for the first 3 months free then they get them to go on a monthly hosting plan through their reseller account for $9.95 per month...so far they have sold over 40 websites to all kinds of tradesmen/business and have a nice little residual income coming in with the hosting.

Time to remind them about offering a autoresponder again, I mentioned it before but I am sure they haven't done that yet.

Regards, Dave
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Old 10-27-2009, 10:06 PM   #19
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Guys stop thinking pennies and start thinking dollars. I don't get out of bed for $300. Seriously, remember your value and CHARGE MORE.
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Old 10-27-2009, 10:19 PM   #20
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

I recently started a thread with some detailed info on this subject if anyone including the OP would like to take a "look-see"

Free Content For My Fellow WARRIORS - Take Action! :)

TimCastleman, right on bro. I charge local biz clients a MINIMUM of $797/month for services. Again, that's a minimum and my prices are increasing with demand

Don't sell yourselves (is that a word?) short. haha

- Tommy

The opposite of courage in our society is not cowardice, it is conformity.” - Rolly May

PS. Very special WSO is launching soon, stay tuned..
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Old 10-27-2009, 10:24 PM   #21
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Guys stop thinking pennies and start thinking dollars. I don't get out of bed for $300. Seriously, remember your value and CHARGE MORE.
I can understand where you are coming from, but truthfully there is a price limit on things. I could go into a whole spill about Supply and Demand, but I will spare you.

Truthfully what it boils down to is we are creating simple websites. There are plenty individuals out there with the same skill set and ability to do just that. By over charging for your services what you risk the chance of doing is being pushed out by your competition. It applies to all aspects of business.

For example,

Let say you own a yard service like the one mentioned above. I charge you website $1000 for a very simple website that took only an hour of my time. The next person comes in and offers the same quality of website for $300. The only difference in the value of these 2 offers, because of the simplicity of the task, is price point. If your price point is higher than your competition for a product of the same value then you will quickly find yourself reevaluating your position.

From your stand point I see that your counter would be then create something of higher value and I would agree with that angle.

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Old 10-27-2009, 10:30 PM   #22
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Great little idea... I think im going to give it a try and see how it goes

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Old 10-27-2009, 10:31 PM   #23
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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I can understand where you are coming from, but truthfully there is a price limit on things. I could go into a whole spill about Supply and Demand, but I will spare you.

Truthfully what it boils down to is we are creating simple websites. There are plenty individuals out there with the same skill set and ability to do just that. By over charging for your services what you risk the chance of doing is being pushed out by your competition. It applies to all aspects of business.

For example,

Let say you own a yard service like the one mentioned above. I charge you website $1000 for a very simple website that took only an hour of my time. The next person comes in and offers the same quality of website for $300. The only difference in the value of these 2 offers, because of the simplicity of the task, is price point. If your price point is higher than your competition for a product of the same value then you will quickly find yourself reevaluating your position.

From your stand point I see that your counter would be then create something of higher value and I would agree with that angle.
David -

The only people who trade hours for dollars are hourly employees. Are you one of those? Or are you a business owner? A business owner understands value.

If you target better clients you get higher fees. I don't work for dollar stores, I work for doctors. Why - the same reason people rob banks - that is where the money is.

And you never compare your services Apples to Apples with another provider. I am not a commodity.

Tim
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Old 10-27-2009, 10:34 PM   #24
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Uuuhhhh.... the website "design" business got competitive in about 1998.

Before then, you could get $50,000 for a static HTML site that did nothing but look pretty.

BTW... I've used this phrase already in another "offline" thread.... OFFLINERS STOP BEING GHETTO.

Why do offline marketers lowball themselves like slave labor?

I don't get it.

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com
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Old 10-27-2009, 10:35 PM   #25
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

a Profesional website should be?

how many pages?

can it just be a one page thing?

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Old 10-27-2009, 10:40 PM   #26
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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I don't get out of bed for $300.
I agree.

On the other hand, if someone is just starting out selling to bricks and mortar businesses, a handful of $500 websites may be just the thing to gain confidence, build a starter portfolio, and gather testimonials.

But after a few, ramp those charges up to $3000 for a 10 page website, $2500 for a TubeMoguled video, $500 autoresponder setup, etc.

Whatever you guys do, do NOT stay at the Wal-Mart Special pricing level or you'll eventually get sick of your business and dump it.

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Old 10-27-2009, 10:41 PM   #27
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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David -

The only people who trade hours for dollars are hourly employees. Are you one of those? Or are you a business owner? A business owner understands value.

If you target better clients you get higher fees. I don't work for dollar stores, I work for doctors. Why - the same reason people rob banks - that is where the money is.

And you never compare your services Apples to Apples with another provider. I am not a commodity.

Tim
Tim, the beauty of what my nephew does is he goes after the dollar stores while everyone else wants a $1000.00 bucks or more or goes after the doctors, dentists.

Guess who gets the work from the really little guy? Not saying he hasn't set his sights higher he has but this was a very comfortable starting point for him and one that is bringing in a little income while he hone's his skill.

Regards, Dave
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Old 10-27-2009, 10:43 PM   #28
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Quote:
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David -

The only people who trade hours for dollars are hourly employees. Are you one of those? Or are you a business owner? A business owner understands value.

If you target better clients you get higher fees. I don't work for dollar stores, I work for doctors. Why - the same reason people rob banks - that is where the money is.

And you never compare your services Apples to Apples with another provider. I am not a commodity.

Tim
Tim,

I understand your argument, except we are not qualifying the amount effort, but the actual offering itself. When you have something unique then regardless of the time and effort it takes to create then you have the ability to charge whatever you like because there is only one place to get that particular product or service.

Maybe its myself who is being unclear. This offer is laid specifically to target low start up business with limited budgets and no websites. When you say not to apply Apples to Apples with another provider that is a great sales technique, when approaching a client, but applying it to the specific opportunity I laid out, I would have to disagree. While your services may be 100% better then the competition, as it applies to this target demographic, you will price yourself beyond the range of their capabilities. Expenses have to be justified.

You yourself pointed out in order to demand a higher price point that you have target professionals, such as doctors. Unfortunately, that demographic of individuals is far less abundant considering most in that market have a website.

The idea and demographic I am referring to takes a lot less time to find targeted customers and start generating revenue immediately

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Old 10-27-2009, 10:47 PM   #29
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Very good idea about telemarketing or online work. Craigslist have no yellow pages but there huge ad posted by various people everyday.

I think one page website of a lawnmowing company is enough. But the days are now hard to convince any new business to anyone due to huge scamming. However, your idea is appreciable.
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Old 10-27-2009, 11:04 PM   #30
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

It may work in certain markets, however I have already tried it.

I live in an area where the average property taxes are 21K

Most of the Landscapers are third generation and a village servant whether that be cop, volunteer fireman, or garbage man

They love me, however they do not get motivated when I tell them about the internet potential

I am the first person they call to fix any internet or computer issue

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Old 10-27-2009, 11:09 PM   #31
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Tim,

I understand your argument, except we are not qualifying the amount effort, but the actual offering itself. When you have something unique then regardless of the time and effort it takes to create then you have the ability to charge whatever you like because there is only one place to get that particular product or service.

Maybe its myself who is being unclear. This offer is laid specifically to target low start up business with limited budgets and no websites. When you say not to apply Apples to Apples with another provider that is a great sales technique, when approaching a client, but applying it to the specific opportunity I laid out, I would have to disagree. While your services may be 100% better then the competition, as it applies to this target demographic, you will price yourself beyond the range of their capabilities. Expenses have to be justified.

You yourself pointed out in order to demand a higher price point that you have target professionals, such as doctors. Unfortunately, that demographic of individuals is far less abundant considering most in that market have a website.

The idea and demographic I am referring to takes a lot less time to find targeted customers and start generating revenue immediately
If you are targeting businesses in the yellow pages and they have any type of display ad they can afford more than you are asking. Here in my little town the full page ad runs about 7500 and goes down from there.

At any rate, you are doing great, I just want you to make more money.

Tim
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Old 10-27-2009, 11:09 PM   #32
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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BTW... I've used this phrase already in another "offline" thread.... OFFLINERS STOP BEING GHETTO.

Why do offline marketers lowball themselves like slave labor?

I don't get it.
Michael,

One factor that is changing here in the US/UK market is the amount of third world citizens doing these offline services for what we in the west would consider "slave labor".

For the past few years many of these talented people (and yes, there are many) have been happy being the "outsourcers"; now they are going direct... direct to the business owners and direct to their wallets, direct to our markets if we live and do business here in the US and/or UK.

My clients are getting contacted, in one way or another, almost every day.

The world's getting smaller and smaller every year, brother!

Or is it the "Ghetto" getting bigger and bigger?


Best Regards,
~ JoeCool

My Favorite Charity .:: www.Unitus.com ::. Helping Third World Entrepreneurial Families Help Themselves.
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Old 10-27-2009, 11:12 PM   #33
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Lol... Tim I was about ready to compare the YP ad price as well.

If a business has no problem paying $3-4K a year for a YP ad, then why act like $300 is such a big deal?

If we're talking about start up businesses that can't afford AT LEAST $1K for a website, one of the most powerful communication tools for any business in 2009, we must be discussing vendors at flea markets or something.

A single ad campaign in a local weekend metro area newspaper is several hundred dollars for a single, small ad.

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com
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Old 10-27-2009, 11:12 PM   #34
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

One thing I would like to clarify from my last post though that may not have worked that does not mean I will give up with other small businesses

However they are small businesses for a reason and that means cheap be careful

It is not all a pavement of Gold

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Old 10-27-2009, 11:16 PM   #35
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Michael,

One factor that is changing here in the North American/UK market is the amount of third world citizens doing these offline services for what we in the west would consider "slave labor".

For the past few years many of these talented people (and yes, there are many) have been happy being the "outsourcers"; now they are going direct... direct to the business owners and direct to their wallets, direct to our markets if we live and do business here in the US and/or UK.

My clients are getting contacted, in one way or another, almost every day.

The world's getting smaller and smaller every year, brother!

Or is it the "Ghetto" getting bigger and bigger?


Best Regards,
~ JoeCool
I completely agree with you.

I've said time and again to offliners... who want's to be a commodity?

But there still is a huge opportunity in the market because Main Street still doesn't have a web presence, let alone troll eLance looking for cheaper ways to get it done.

Back in Feb. of this year, Neilsen did a study that showed less than 50% of businesses in the US still had any viable form of web presence at all.

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com
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Old 10-27-2009, 11:16 PM   #36
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Yes this method will work as long as you're willing to make the calls (which you should be if you're serious about making money).

You'll probably want to do at least a little training in cold calling methods (I recommend anything by Ari Galper..I've known him for quite some time and interviewed him on Audio for OfflineBiz.com...his information is excellent and takes the stress out of making calls).


There is a FAR more important issue here that no one seems to be mentioning and it makes me VERY nervous.

At no point has anyone mentioned whether you're going to provide value for that money you're charging the lawn mower service or for the professionals or for any other business you work with.

Guys web desingers who put up sites for $500 are a dime a dozen.

You can make a living doing it but the real money is in genuinely helping businesses make real sales and profits.

So you need to think beyond just putting up a website for them.

A website is just a means of communication.

You need to think through how to use your marketing skills to help the businesses you work with make more sales and profits (if you've been on this forum for a while you should have an abundance of marketing strategies you can use).


Put another way...if you just put up website for businesses and charge them $500 for it and they don't make an extra cent in sales...you've just ripped them off for $500.

On the positive side if you create a website that's part of a well thought out marketing strategy and you charge $5,000 for it plus $500 a month for ongoing help...

And that strategy brings in an extra $50,000 in extra profits in the first 2 years...

That is a stunning bargain for the business owner (he's putting out $17,000 to get back $50,000).

The good news is you get to keep the $17,000 and a clear conscience.



Will you make every business you work with a profit out of the help you give them?

Maybe not...although it's really not that hard.

But that should really be your goal in any business enterprise...to give more value than you get paid back to your clients.

Kindest regards,
Andrew Cavanagh

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Old 10-27-2009, 11:18 PM   #37
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Agreed! Think about it this way... if you charged $799 instead of $499, you're doubling your profit. That means you only have to 50% of the total sales that you would have had to do before to make the same amount of money. What about charging $1099, etc.?

The big money is not in web design, but this is a great way to get your feet wet!

Work smarter... not harder!

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Guys stop thinking pennies and start thinking dollars. I don't get out of bed for $300. Seriously, remember your value and CHARGE MORE.

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Old 10-27-2009, 11:20 PM   #38
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Uuuhhhh.... the website "design" business got competitive in about 1998.

Before then, you could get $50,000 for a static HTML site that did nothing but look pretty.

BTW... I've used this phrase already in another "offline" thread.... OFFLINERS STOP BEING GHETTO.

Why do offline marketers lowball themselves like slave labor?

I don't get it.
Michael,

I feel it is unfair your are playing down offline marketers. I myself use a combination of both. If you have seen the website I am working on launching you would appreciate that I am quite involved in online marketing as well.

I do not believe you have to limit yourself to a specific arena, but in order to create a vision, an idea you have to have capital to bring that idea to fruition.

This is a simple cash generating method that even the newbiest of newbie can implement. You see slave labor I see opportunity to grow and expand. Everyone must start somewhere.

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Old 10-27-2009, 11:21 PM   #39
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Used to do this in the uk using yell.com. Problem is, I'm a one man team and it requires a lot of cold calling.

If we do this via email, it's called spam.

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Old 10-27-2009, 11:24 PM   #40
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Me and my father run a landscaping company. It is extremely tough with the competition and the economy. I can see this working tho because people are looking to make themselves as professional as possible to get higher end clients.

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Old 10-27-2009, 11:31 PM   #41
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Michael,

I feel it is unfair your are playing down offline marketers. I myself use a combination of both. If you have seen the website I am working on launching you would appreciate that I am quite involved in online marketing as well.

I do not believe you have to limit yourself to a specific arena, but in order to create a vision, an idea you have to have capital to bring that idea to fruition.

This is a simple cash generating method that even the newbiest of newbie can implement. You see slave labor I see opportunity to grow and expand. Everyone must start somewhere.
Don't quite understand what you mean "playing down offline marketers".

I want offline marketers to succeed.

One of the first lessons to success is that it takes the same amount of effort and time to sell a $300 deal as it does a $30,000 deal - and the $300 guy is going to nickel and dime you to death over it. If you've got someone on the phone that is interested, for chrissakes... build some freaking value and deliver it.

Successful companies produce goods and services that are valued by customers, but they also produce them in a manner that sustains the organization's viability over the long term.

I have 16 years of direct experience in delivering web solutions to business clients, from brand divisions of P&G, all the way down to start-ups. I'm here to tell each and every "offline person" that thinks they're going to be successful doing websites with the Sam Walton model as a template is delusional.

It's not just programming time that's in question.

It's the time it takes to sell the business (how many do you have to cold call to get a sale?), account for the business on the admin side (who's tracking the accounting, billing, accounts receivable aging, etc... ?)

When you end up doing the average math for all the time it takes for your $300 deal, you're going to make more as an employee of the Walton organization rather than a wannabe mogul trying to use their model as a gameplan.

But hey, it's your time. If you're charging that little amount of money, you're working IN your business and not ON your business. Most people already have jobs, so why trade one for another - especially one that you aren't going to generate enough net profit to get out of?

Anyone promoting this strategy hasn't actually made any serious money, and they're not going to. Period.

They will be gone in no time... leaving yet another bricks and mortar business pissed off about their website and feeling like they got stuck.

But I just remind these folks when fixing the mess, "You get what you pay for." If that business thinks betting their future marketing on hiring a high school kid for $300 to churn out an HTML template website is a good strategy, they've got bigger problems.

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com
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Old 10-27-2009, 11:35 PM   #42
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

Sounds good my friend, I will check it out.

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Old 10-27-2009, 11:37 PM   #43
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Uuuhhhh.... the website "design" business got competitive in about 1998.
LoL, I thought I got sucked into a time warp or something. What's next, ffas and safelists, lol?



Quote:
Why do offline marketers lowball themselves like slave labor?

I don't get it.
Because they know on some level that what they're selling is virtually worthless to the buyer, and will likely never produce more than 10 visitors per month.
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Old 10-27-2009, 11:50 PM   #44
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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LoL, I thought I got sucked into a time warp or something. What's next, ffas and safelists, lol?





Because they know on some level that what they're selling is virtually worthless to the buyer, and will likely never produce more than 10 visitors per month.
Anyone who has been in the game for any length of time can smell the B.S. 10 miles away.

low barrier to market entry with no value-add = price leader = commodity

Maybe Geoffrey Moore will license Crossing The Chasm to me to repackage as a WSO for these kinds of people. lol

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com
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Old 10-27-2009, 11:57 PM   #45
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

this sounds really interesting ive been making my own call center(small operation of course) for local business to find customers for them ,do u guys have a sample work so i can offer to my customers?

thank you
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Old 10-28-2009, 06:15 AM   #46
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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At no point has anyone mentioned whether you're going to provide value for that money you're charging the lawn mower service or for the professionals or for any other business you work with.

Put another way...if you just put up website for businesses and charge them $500 for it and they don't make an extra cent in sales...you've just ripped them off for $500.

On the positive side if you create a website that's part of a well thought out marketing strategy and you charge $5,000 for it plus $500 a month for ongoing help...

But that should really be your goal in any business enterprise...to give more value than you get paid back to your clients.

Kindest regards,
Andrew Cavanagh
Finally the voice of a true businessman. If you want to build a business and lasting relationships that will also bring additional income sources for years to come - provide more value than what you charge in everything you do.

Today it may be a website, autoresponder and backlink building for $5000 - next year it may be an overall marketing plan integrating multiple media sources for $50,000 and who knows what down the line.

If every time you come to them with a new proposal they receive back 2 and 3 fold what they invest in you they will always say yes!

Looking for help getting that first site online? Start A Micro Business

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Old 10-28-2009, 10:29 AM   #47
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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If every time you come to them with a new proposal they receive back 2 and 3 fold what they invest in you they will always say yes!
Perfectly put and exactly what happens most of the time.

You also end up getting a lot of products and services free or at cost.

Business people you've made real profits for tend to be very grateful. (It doesn't happen very often. Can you believe they run into people every day trying to sell them crap products and services with no interest in finding out what they really need or ensuring they provide them with real value?)


One final thing...it's very easy to get REALLY high quality referrals off business owners you help to make real profits for and that more or less eliminates the need for cold calling, prospecting or other lead generation methods over time (although you may still do just a little of that).

Projects from repeat clients and referrals from happy clients...high fees based on the value your provide...with your fees increasing as your skill and the results you're getting clients increases.

That's a good business model.

Kindest regards,
Andrew Cavanagh

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Old 10-28-2009, 10:53 AM   #48
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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I have 16 years of direct experience in delivering web solutions to business clients, from brand divisions of P&G, all the way down to start-ups. I'm here to tell each and every "offline person" that thinks they're going to be successful doing websites with the Sam Walton model as a template is delusional.
Mike, my wife works at WalMart, and from what they say is coming, even Mr. Sam's heirs aren't banking their future on the original model. They've already squeezed every bit of juice available from browbeating suppliers for low prices. Now they want to move upscale, too.

Watch for more celebrity-endorsed lines at the big W, including ladies fashions, kids' clothes, even food and wine (would you care to sniff the carton flap?).

[YOU], back by popular demand...

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Old 10-28-2009, 10:58 AM   #49
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

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Guys stop thinking pennies and start thinking dollars. I don't get out of bed for $300. Seriously, remember your value and CHARGE MORE.
I knew a girl that would get in bed for $300, but you won't even get out for that. Wow.

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Old 10-28-2009, 12:28 PM   #50
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Default Re: Put $300 in your pocket everyday with The Yellow Pages

OK a few notes here. If you are just starting out you may want to get your feet wet with doing a few small, low priced jobs. Now you have a portfolio and get them to page 1 of Google. Add their business listing on Google Local for them as a free added bonus.

After you get a few then start charging more and more per client. Building the value of the service is the key.

It's true what they say don't give our services away for free. That's nuts.
Go call some local newspapers in your area see what they charge?
That paper gets thrown away.

With proper seo and sem you can keep them on page 1 forever.
With a seo'd website their customers/clients can find on page 1 you must find the value of that to them?

What is their average sale?
How many times may the customer return in a month times that by 12 for the year.

That's with if your site that you built them got them 1 customer a month.
Now add it up if it gets them 3 or 5 or 10 clients per month.

What does that avg out to be.
You must start with their avg sale though is it 20, 50 100 500?

Do the math with them in person.


So if your site brought them say 1,500 per year and they get 5 a month add that up.

That's building your value now add monthly services of email, video seo and you will have yourself a nice business, better then just $500 wham bam thank you mam'.

Gina

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