How to run a prelaunch campaign for a physical product

dremora · 10-27-2009, 12:04 AM

Hello folks,

I need a some insights from the experienced marketers here. I am launching a physical product (a nutrition supplement specifically tailored for a certain sports niche)

We are on a very small start up budget and can't afford to run expensive ad campaigns on the traditional media. (The competitors run tens of thousands of dollars worth of ad campaigns on national magazines) Instead we will run the prelaunch, launch and marketing campaigns the internet marketing style, and use article/social media marketing to reach out to the target audience. I'm getting the web site designed with an opt-in page. My plan is to get as many subscribers as I can until the launch, and keep them excited/interested.

I have an aweber account. The plan is to send valuable information, news, links etc to the customers and finally announce the launch. Obviously we can't go with the sales letter format used for selling the IM and other digital products, or put a header like 'give my free report now' for the opt-in form. We will run a blog and do article and social media marketing (luckily for us, none of the competition is doing that.... they run full page color ads on magazines instead) what bonus/freebies would be good for attracting the potential customers to opt in? I'm thinking of a discount deal for the subscribers.

Another thing I'm planning is to use continuity, the people who get monthly shipments will get a discount (I have seen book clubs and some mail order stores doing this, you sign up and they send you your choice of socks/clothes/whatever every month until you cancel)

What tweaks would you recommend for the prelaunch campaign for a physical product?

I will need to hire a copywriter to help with the emails, teasers, etc but no idea what their rates would be for a physical product.... is it even possible to afford a decent copywriter since this isn't a big shot IM product... Any recommendations/referrals?

Thanks very much in advance!

sahi · 10-27-2009, 12:18 AM

If possible get your hands on a copy of the Product Launch Formula. It would help you a lot in launching your product. I have personally used it to launch six profitable ventures offline with a touch of online.

10-27-2009, 12:04 AM	#1
dremora HyperActive Warrior War Room Member Join Date: Sep 2009 Posts: 429 Thanks: 286 Thanked 133 Times in 87 Posts Social Networking Contact Info	How to run a prelaunch campaign for a physical product Hello folks, I need a some insights from the experienced marketers here. I am launching a physical product (a nutrition supplement specifically tailored for a certain sports niche) We are on a very small start up budget and can't afford to run expensive ad campaigns on the traditional media. (The competitors run tens of thousands of dollars worth of ad campaigns on national magazines) Instead we will run the prelaunch, launch and marketing campaigns the internet marketing style, and use article/social media marketing to reach out to the target audience. I'm getting the web site designed with an opt-in page. My plan is to get as many subscribers as I can until the launch, and keep them excited/interested. I have an aweber account. The plan is to send valuable information, news, links etc to the customers and finally announce the launch. Obviously we can't go with the sales letter format used for selling the IM and other digital products, or put a header like 'give my free report now' for the opt-in form. We will run a blog and do article and social media marketing (luckily for us, none of the competition is doing that.... they run full page color ads on magazines instead) what bonus/freebies would be good for attracting the potential customers to opt in? I'm thinking of a discount deal for the subscribers. Another thing I'm planning is to use continuity, the people who get monthly shipments will get a discount (I have seen book clubs and some mail order stores doing this, you sign up and they send you your choice of socks/clothes/whatever every month until you cancel) What tweaks would you recommend for the prelaunch campaign for a physical product? I will need to hire a copywriter to help with the emails, teasers, etc but no idea what their rates would be for a physical product.... is it even possible to afford a decent copywriter since this isn't a big shot IM product... Any recommendations/referrals? Thanks very much in advance!

10-27-2009, 12:18 AM	#2
sahi HyperActive Warrior War Room Member Join Date: Oct 2008 Location: PK Posts: 243 Thanks: 19 Thanked 29 Times in 25 Posts Contact Info	Re: How to run a prelaunch campaign for a physical product If possible get your hands on a copy of the Product Launch Formula. It would help you a lot in launching your product. I have personally used it to launch six profitable ventures offline with a touch of online.