Sales Letters...
Just wanted to share this, I hope it may be useful...
I didn't realize just how long it takes to write a 'real' salesletter! I've written many product promotions in the past/setting up a websites, etc, etc... But I wanted to try doing a sales letter the 'IM' way, and surprisingly... doing the full fledged sales letter from scratch, complete with images/comments for testimonials, videos, features/benefits, autoresponder, etc, etc surprisingly takes a really, really, long time! I've probably spent about 2-3 days composing/creating it...
It looks so simple... You see one, and you think 'ah-hah! I can do that in 20 minutes!'......... But not really... I suppose it's kind of like software... A software application 'looks' easy, but to actually create a fully functional working application that people love is a lot more work than it seems...! So I guess... if you are new to IM, and releasing a new product... be prepared to spend some time to create a really professional letter to do it right! (Or of course spend the cash to have someone else do it for you )
Cheers,
Johnathan
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