Setting A Good First Impression
When people sign up to your newsletter, the first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it's a good idea to stay subscribed and read every single email you send them.
Your first message sets the tone for everything you do later. If you don't set the right tone up front, it's going to take you a lot longer to "warm up" your readers before they'll buy something from you.
When you make your first few emails about them and their needs, they'll start to wonder if you have something for them to buy. That's a good position to be in because it puts your readers in a more receptive mood when you actually do present them with a direct offer.
Remember this... Perception is reality. In other words, whatever someone believes to be the truth is the truth to him or her.
With that in mind, isn't it in your best interest to "control" (as much as possible) what your readers believe to be the truth? You can control (to a great extent) how people perceive and react to you by carefully presenting yourself the way you want them to see you.
Unfortunately, people have been conditioned not to expect much from free information so clearly stating your intentions is an absolute must. If you don't, people will automatically assume that you only write to them so you can send them advertising.
Just about everyone who joins your list will at least read the first message you send to them and make up their minds about you based on that first email.
Knowing this, doesn't it now seem obvious that your first email is the most important and that you should do everything in your power to make sure people have the right "picture" of you and your intentions in their heads so they don't draw their own conclusions about you.
Your first message sets the tone for everything you do later. If you don't set the right tone up front, it's going to take you a lot longer to "warm up" your readers before they'll buy something from you.
When you make your first few emails about them and their needs, they'll start to wonder if you have something for them to buy. That's a good position to be in because it puts your readers in a more receptive mood when you actually do present them with a direct offer.
Remember this... Perception is reality. In other words, whatever someone believes to be the truth is the truth to him or her.
With that in mind, isn't it in your best interest to "control" (as much as possible) what your readers believe to be the truth? You can control (to a great extent) how people perceive and react to you by carefully presenting yourself the way you want them to see you.
Unfortunately, people have been conditioned not to expect much from free information so clearly stating your intentions is an absolute must. If you don't, people will automatically assume that you only write to them so you can send them advertising.
Just about everyone who joins your list will at least read the first message you send to them and make up their minds about you based on that first email.
Knowing this, doesn't it now seem obvious that your first email is the most important and that you should do everything in your power to make sure people have the right "picture" of you and your intentions in their heads so they don't draw their own conclusions about you.
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