How Do I Approach This Campaign? Input Needed!

[Branlan17]

Alright Warriors, you've never failed me before and so I come to you again, humbly presenting my case.

In a month or two I'm going to move on from my first campaign, taking what I learned with me and applying it to a new affiliate endeavor. I am going to be getting into selling a particular type of pet guide, of which there are TWO GUIDES, each with a gravity of 7-10. (I have already sold copies without much effort so the low gravity i presume is due to not many affiliates thinking to market this particular pet's guide).

Guide 1) $18 commission, $27 sale price

Guide 2) $9.50 commission, $14 sale price

My dilemma is this... I don't know what balance is the best, if the amount of lower price guides I sell will be enough to make up for selling less of the higher price guides.

One thing I was thinking of doing was possibly doing a review site that compared both guides, since one is more detailed i could recommend the more expensive one for specifics and the other as a less expensive option that would be sufficient for new pet owners.

Should I pick one product or does the double/comparative review sound like a good way to entice a greater range of buyers?

As always, many thanks to those who help,

- Brandon

[maggie2]

Personally I like the idea of reviewing both books. However, that's just my opinion. I'm fairly new to IM so don't take my word as gospel. Good luck whichever way you decide to go.

[Branlan17]

Thanks for your input maggie

[TTran]

I think you should analyze the sales pages for each of the products and decide which one would probably convert better.

Anywho, you're done with your penis enlargement campaign? I'm gonna take a look if you don't mind

[JeffLam]

Hey Branlan! Good to see you've moved on with penis enlargements..

But anyways, yes, like what TTran said, observe and see which of the sales page for those offers are more attractive in terms of conversion. No point promoting any of those products if their sales page turns people off.

If you think BOTH are great salespages, then do the review site! Your idea is good to cater to users who want to pay more (and get more) or pay lesser (and get lesser).

If one of them is better, then simply go ahead and promote that.

[Branlan17]

Couple things to address here, first of all I'm not done with PE, I'm gonna continue building links and working on that til December, the plan is to launch this new campaign over christmas break, I'm just planning ahead so i have a solid plan for getting the ball rolling.

And I'm not sure either of the sales pages are better than the other, both pretty standard sales letters

[Branlan17]

I'm thinking I might start with the review style lander, and then if one product is getting a ton of hops with no sales I may navigate towards phasing that one out in favor of the other.

[mr2monster]

Why not get a rotation script and feed the offers 50% each... then after a long enough trial period, you should have your answer on which is the best method, with actual numbers to back up your data.

[Rory Wilkinson]

Originally Posted by mr2monster

Why not get a rotation script and feed the offers 50% each... then after a long enough trial period, you should have your answer on which is the best method, with actual numbers to back up your data.

This.

You will never know what site converts better until you actually test it, this also goes for whether you should review both products or just one.

No one here can give you a definite answer because it depends on the niche, traffic sources etc etc.

Try each method for about 1000 uniques each, then you should have some pretty clear evidence

Hope this helps

[Randy Meirndorf]

I would say go with the review of both, so people have options. That way your customers have more than 1 choice and it makes you look like your there to help them by being unbiased toward one product or the other. This is something I've learned from some of the senior members here on WF.