What makes a good logo?

Sosu · 10-28-2009, 11:49 AM

I have been thinking about a logo, and was wondering what makes a logo stand out? What makes a good logo?

-------------- Edit-
I was originally thinking about what makes a good logo, and not just mine. But with the great ideas in the followup posts I wanted to explain more. I'm working on building a community of like minded entrepreneurs. I myself, have done everything from flipping houses to flipping domains. I even owned a cigar shop for a few years. So I'm going to welcome everyone, including but not limited to, IM, MLM, actors, editors, designers, DJs, shop owners, investors, singers and bands. Sosu is sauce in Japan and... SOSu as in help you. And everyone knows its the sauce that makes everything better. Freedom, financial security, and happiness are the sauces for an entrepreneur.

piotrusgliwice · 10-28-2009, 11:54 AM

Photoshop...

Scott Ames · 10-28-2009, 11:56 AM

Simple, clean, attractive, related to your business, and most of all memorable.

I've seen some logos that could not be read by man nor beast.

William Graham · 10-28-2009, 12:06 PM

A good logo is one that truly represents the nature of your business. For example a landscape gardener could have a logo incorporating a tree or bush somewhere. Its one of the first things potential customers see when evaluating your business so it needs to be crisp, clean and professional. Something that looks like you've spent a small fortune on.

piotrusgliwice is correct that Photoshop is a good program to design a logo in, but it is not the most user friendly to start from scratch on. You need to know exactly what you want your logo to look like in your head before you start using photoshop, otherwise you could spend 4 or 5 hours in there and come out with nothing.

Another good alternative is Adobe Illustrator, it's very good for vector graphics, something that is used a lot in company logos. Check out some of the vids on youtube for Logo creation with Illustrator....they're pretty impressive!!

Sosu · 10-28-2009, 12:08 PM

I hate that logo. I do like Firefox, but is Firefox too busy? Is simple better?

thenewevilisgood · 10-28-2009, 12:20 PM

I was looking for a good logo for a new venture and was actually going to have a designer design one and then decided to pass on it.

I went to pixellogo.com and if you click on the "3D Logos" on the front page, you can see some pretty awesome logos.

I think having some visual in the logo that connects with your niche is essential as the symbol has to make the visitor/viewer have a visual of what your company may be able to do for them.

Type in "technology" at the site above and look at the one for InfinitiWorks, like it!

loginname · 10-28-2009, 12:48 PM

Logo is good, but isn't it better to use plain text, like h1?

crawler cannot crawl images, but they can crawl text...

Dan C. Rinnert · 10-28-2009, 12:52 PM

Quote:

Originally Posted by loginname

Logo is good, but isn't it better to use plain text, like h1?

crawler cannot crawl images, but they can crawl text...

The ALT tag is your friend.

Bill Farnham · 10-28-2009, 12:57 PM

Well a good logo is not a clip art image with a text line added.

If you're in PV as in LA send me a PM, I lived there for years and always enjoy helping a neighbor out.

I do logos, and if you know what you're looking for we can throw some ideas around.

KJ

Dan C. Rinnert · 10-28-2009, 01:12 PM

I think you also need to consider that a logo needs to look good in black & white too, or at least have a black & white version that matches and evokes the same style and feel as the color version.

This is especially true offline. Not everything will be in color. You may eventually find a need to have your logo engraved or embossed. You might run an ad in a publication that doesn't offer color printing. You might want to do a simple watermark of your logo on some things. There will be times, too, when it's simple not cost-effective to have something produced in full color, but you'll still want your logo on it.

Look at top brands like Coca-Cola, IBM, Apple, McDonald's, Citi, HP, Sony, Honda, Pepsi, Oracle, Ford, Nike, UPS, Canon, Pfizer, Kellogg's and MTV. Many of them have color logos, but they all have a black & white version of their logo that is as distinctive and recognizable as the color version.

Many people think of color first and having lots of colors and such to stand out. But, it is not the colors alone that make a logo distinctive. Relying on color alone will many times result in a logo that is an unrecognizable mess when reproduced as a black & white logo. And, sometimes, people don't realize until they've already invested a lot of time and money in branding their logo that it just doesn't work in a single color version, and they've essentially backed themselves into a corner: either they'll need to pay the additional expense of color for everything they do or certain branding options will be unavailable to them, or they'll need to start with a new logo design and go through the process of getting it recognized again.

Lance Johnson · 10-28-2009, 01:15 PM

For logo inspiration try hitting up Logo Pond. They've got some great stuff.

Photoshop isn't generally used for logos. You're going to want to slap your logo on pretty much whatever, so it's got to be in vector format. NEVER let a designer talk you into a raster (pixel) format logo.

Illustrator is generally a logo designer's weapon of choice because it's a completely vector tool (think paths in Photoshop).

Help that helps,

-Lance

Sosu · 10-28-2009, 03:46 PM

Yes, logopond looks great. Thanks

And yes KJ, I'm in PV aka the hill. I can see Los Angeles from my back yard.

I'm not sure what kind of design I want yet. I have tossed around the idea of a crest to a splash.

Thanks,
Scott

mmurtha · 10-28-2009, 03:47 PM

I think Scott is spot on with his statement here:

Quote:

Originally Posted by Scott Ames

Simple, clean, attractive, related to your business, and most of all memorable.

I've seen some logos that could not be read by man nor beast.

whaldorf · 10-28-2009, 04:02 PM

I don't have a high enough post count to drop a link but this page is a great resource featuring quick access tools as well as links to comprehensive tutorials.

www dot designvitality dot com/blog/2007/09/logo-design-tutorials/

The key factor is usually simplicity. A clean design defines all the most memorable logos, think Mc Donalds, Volkswagon, Mercedes Benz.

Sosu · 10-28-2009, 05:04 PM

Quote:

Originally Posted by mmurtha

I think Scott is spot on with his statement here:

And I have seen some logos that are just like a plain star. They should mean something.

actionplanbiz · 10-28-2009, 05:48 PM

I think people like what they are use to or can relate too.

like the theory of the "catholic churches Founder, Constantine dreamed of uniting all the Roman religions into one (hence "UNIVERSAL") with a simple symbol, the Cross. mainly because all the religions of room had a cross symbol in their favorite religion.

Sosu · 12-15-2009, 07:31 PM

I like this logo, but I think it needs some work. I like the dragon idea for Sosu.

mmurtha · 12-15-2009, 08:33 PM

Quote:

Originally Posted by Sosu

And I have seen some logos that are just like a plain star. They should mean something.

"Plain" and "simple and clean" do not necessarily mean the same. This is why Scott mentions that it should be attractive and relate to your business too.

Kevin Riley · 12-15-2009, 08:59 PM

Quote:

Originally Posted by Sosu

Sosu is sauce in Japan

Great! Now you've got me doing flashbacks to an ad we had on TV many years ago. A popular sumo wrestler at the time would look at a bottle of sauce (we call sauce the stuff in a bottle that we pour over okonomiyaki or yakisoba) and he'd just say "Sosu, desu ne"

Thanks. Now I'll have this playing ni my head all day.

BTW, good logo should represent an idea. Look to your USP and consider what kind of image you want to portray to your prospects and customers. Then, a simple design that gets the idea across. Any logo idea should be tested out on a large number of your target market. See if they "get it".

mr2monster · 12-15-2009, 10:54 PM

Quote:

Originally Posted by piotrusgliwice

Photoshop...

Actually Illustrator is the industry standard for logo and vector work.

SurviveUnemployment · 12-15-2009, 11:04 PM

Quote:

Originally Posted by mr2monster

Actually Illustrator is the industry standard for logo and vector work.

Inkscape is just as good and free as in beer and as in speech. Works on Mac, not sure if they have a 'd'ohs version.

Sosu · 12-16-2009, 09:19 AM

Quote:

Originally Posted by Kevin Riley

Great! Now you've got me doing flashbacks to an ad we had on TV many years ago. A popular sumo wrestler at the time would look at a bottle of sauce (we call sauce the stuff in a bottle that we pour over okonomiyaki or yakisoba) and he'd just say "Sosu, desu ne"

Thanks. Now I'll have this playing ni my head all day.

BTW, good logo should represent an idea. Look to your USP and consider what kind of image you want to portray to your prospects and customers. Then, a simple design that gets the idea across. Any logo idea should be tested out on a large number of your target market. See if they "get it".

I thought of a sumo wrestler as well for a logo. But I think the dragon would look better on a t-shirt.

Aljiro · 12-16-2009, 09:31 AM

Quote:

Originally Posted by mr2monster

Actually Illustrator is the industry standard for logo and vector work.

I second this, but Photoshop can still handle the job if you know what you are doing

As for what makes a good logo I believe this is one very important ingredient.

"Identity"

It should give you/your business and Identity.

Plus it should look good in both b/w and colored.

The other vital ingredients have also been mentioned by the others.

Have Fun!

JAIDEEP2959 · 12-16-2009, 11:35 AM

It must be unique and attractive.

Size of the logo must be large, small logos are ineffective.

Logo must be colorful, refreshing and relevant to your niche product or business.

reactorr · 12-16-2009, 11:39 AM

There's a book by Alina Wheeler that might interest you on brand identity.

DogScout · 12-16-2009, 11:53 AM

A business makes the logo, a logo will never make a business. That aside as previously mentioned

-simple
-easily remembered/associated
-effective in different colors (or no color at all - black & white)
-looks good large or small
-3D are usually not effective in smaller sizes.
-A SUPER logo would be recognizable at Icon/Favicon size

for example Nike logo is 'silver' but is easily recognizable in any size or color. It has nothing to do with shoes or anything else Nike sells - Nike made that logo famous, that logo did not make Nike famous and no logo will, not even if it is a picture of a shoe. Lol

Phil Ayres · 12-16-2009, 12:02 PM

I think it depends on the niche...
When I am building new sites and looking at logos, I get inspiration from this site:
Web 2.0 Tools and Applications - Go2web20

It has the best logos around.

Personally, I don't know your preference, but I like a clean, web 2.0 look.

DogScout · 12-16-2009, 12:36 PM

A point of trivia:
The designer of the original smiley face logo,
(It was designed as an insurance company's in house sale contest logo),
was paid zero.
(Two brothers added the sides on each end of the smile and made millions selling buttons of it in the '70s. The original smiley face was never patented or trademarked. It's first draft had no eyes and just the smile, but the company's owner figuring wise guys would wear it upside down made the designer add the eyes.)

the designer of Lexus' logo turned down the original contract and opted for $1 a car sold with a 5,000,000 car cap (added on by Lexus) grossing him $5,000,000.

marksinclair · 12-16-2009, 12:38 PM

Honestly, I think any vector based logo that clearly says the name or has a quality icon is the best. Also, no more than 3-5 colors.

Paul Davidson · 12-16-2009, 12:51 PM

I have just had Logonerds create a Header for me, and will be heading back soon to get a logo designed.

They were quick, cost effective and great to deal with.

So i am hoping for similar success with them when ordering a logo.

Cheers

Paul

AndyK · 12-16-2009, 12:55 PM

A good logo MUST me easy to remember.

Sosu · 12-16-2009, 03:29 PM

I put one on my Facebook group.
Sosu_com | Facebook

I want to make the claws more around digging into the world and lower it a little so I can put Sosu.com across the center.

Marian Berghes · 12-16-2009, 04:12 PM

A good logo is: simple, timeless, memorable, versatile, appropriate

If you want to see some really good logos go to logopond.com and look at the featured section...that is how a logo should look like.

And also, why do most people think that paying over $100 for a logo is a rip-off?

I see so many ppl saying that a logo is this and that, and that is important...and yet if I refer them to an expert logo designer that starts his prices at a minimum of $500, 80% of them go "wth...you expect me to pay that much for a damn logo? I can go to X on Elance and have it done for $15"...

(I've taken my sig out of this post so nobody can say that I'm promoting myself)

10-28-2009, 11:49 AM	#1
Sosu Entrepreneur Sauce Join Date: Oct 2009 Location: Palos Verdes Posts: 83 Thanks: 53 Thanked 5 Times in 5 Posts Social Networking	What makes a good logo? I have been thinking about a logo, and was wondering what makes a logo stand out? What makes a good logo? -------------- Edit- I was originally thinking about what makes a good logo, and not just mine. But with the great ideas in the followup posts I wanted to explain more. I'm working on building a community of like minded entrepreneurs. I myself, have done everything from flipping houses to flipping domains. I even owned a cigar shop for a few years. So I'm going to welcome everyone, including but not limited to, IM, MLM, actors, editors, designers, DJs, shop owners, investors, singers and bands. Sosu is sauce in Japan and... SOSu as in help you. And everyone knows its the sauce that makes everything better. Freedom, financial security, and happiness are the sauces for an entrepreneur.
	www.sosu.com Last edited by Sosu; 10-28-2009 at 03:42 PM. Reason: Adding a little info

10-28-2009, 11:54 AM	#2
piotrusgliwice Warrior Member Join Date: Oct 2009 Posts: 16 Thanks: 0 Thanked 1 Time in 1 Post Contact Info	Re: What makes a good logo? Photoshop...

10-28-2009, 11:56 AM	#3
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	Re: What makes a good logo? Simple, clean, attractive, related to your business, and most of all memorable. I've seen some logos that could not be read by man nor beast.
	Action is the foundational key to all success. - Pablo Picasso

10-28-2009, 12:06 PM	#4
William Graham Warrior Member War Room Member Join Date: Oct 2009 Location: Northern Ireland Posts: 20 Thanks: 3 Thanked 2 Times in 2 Posts	Re: What makes a good logo? A good logo is one that truly represents the nature of your business. For example a landscape gardener could have a logo incorporating a tree or bush somewhere. Its one of the first things potential customers see when evaluating your business so it needs to be crisp, clean and professional. Something that looks like you've spent a small fortune on. piotrusgliwice is correct that Photoshop is a good program to design a logo in, but it is not the most user friendly to start from scratch on. You need to know exactly what you want your logo to look like in your head before you start using photoshop, otherwise you could spend 4 or 5 hours in there and come out with nothing. Another good alternative is Adobe Illustrator, it's very good for vector graphics, something that is used a lot in company logos. Check out some of the vids on youtube for Logo creation with Illustrator....they're pretty impressive!!

10-28-2009, 12:08 PM	#5
Sosu Entrepreneur Sauce Join Date: Oct 2009 Location: Palos Verdes Posts: 83 Thanks: 53 Thanked 5 Times in 5 Posts Social Networking	Re: What makes a good logo? I hate that logo. I do like Firefox, but is Firefox too busy? Is simple better?
	www.sosu.com

10-28-2009, 12:20 PM	#6
thenewevilisgood Warrior Member Join Date: Oct 2009 Location: Currently in outer space Posts: 22 Thanks: 0 Thanked 5 Times in 5 Posts Social Networking	Re: What makes a good logo? I was looking for a good logo for a new venture and was actually going to have a designer design one and then decided to pass on it. I went to pixellogo.com and if you click on the "3D Logos" on the front page, you can see some pretty awesome logos. I think having some visual in the logo that connects with your niche is essential as the symbol has to make the visitor/viewer have a visual of what your company may be able to do for them. Type in "technology" at the site above and look at the one for InfinitiWorks, like it!

10-28-2009, 12:48 PM	#7
loginname HyperActive Warrior War Room Member Join Date: Oct 2009 Posts: 275 Thanks: 10 Thanked 4 Times in 4 Posts	Re: What makes a good logo? Logo is good, but isn't it better to use plain text, like h1? crawler cannot crawl images, but they can crawl text...

10-28-2009, 12:57 PM	#9
Bill Farnham Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA. Posts: 2,703 Blog Entries: 5 Thanks: 2,579 Thanked 2,818 Times in 1,421 Posts Social Networking	Re: What makes a good logo? Well a good logo is not a clip art image with a text line added. If you're in PV as in LA send me a PM, I lived there for years and always enjoy helping a neighbor out. I do logos, and if you know what you're looking for we can throw some ideas around. KJ
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10-28-2009, 01:12 PM	#10
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,244 Blog Entries: 1 Thanks: 806 Thanked 2,163 Times in 998 Posts Social Networking	Re: What makes a good logo? I think you also need to consider that a logo needs to look good in black & white too, or at least have a black & white version that matches and evokes the same style and feel as the color version. This is especially true offline. Not everything will be in color. You may eventually find a need to have your logo engraved or embossed. You might run an ad in a publication that doesn't offer color printing. You might want to do a simple watermark of your logo on some things. There will be times, too, when it's simple not cost-effective to have something produced in full color, but you'll still want your logo on it. Look at top brands like Coca-Cola, IBM, Apple, McDonald's, Citi, HP, Sony, Honda, Pepsi, Oracle, Ford, Nike, UPS, Canon, Pfizer, Kellogg's and MTV. Many of them have color logos, but they all have a black & white version of their logo that is as distinctive and recognizable as the color version. Many people think of color first and having lots of colors and such to stand out. But, it is not the colors alone that make a logo distinctive. Relying on color alone will many times result in a logo that is an unrecognizable mess when reproduced as a black & white logo. And, sometimes, people don't realize until they've already invested a lot of time and money in branding their logo that it just doesn't work in a single color version, and they've essentially backed themselves into a corner: either they'll need to pay the additional expense of color for everything they do or certain branding options will be unavailable to them, or they'll need to start with a new logo design and go through the process of getting it recognized again.
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10-28-2009, 01:15 PM	#11
Lance Johnson Process Lover War Room Member Join Date: Nov 2007 Location: Richmond, VA, USA. Posts: 247 Thanks: 12 Thanked 13 Times in 11 Posts Contact Info	Re: What makes a good logo? For logo inspiration try hitting up Logo Pond. They've got some great stuff. Photoshop isn't generally used for logos. You're going to want to slap your logo on pretty much whatever, so it's got to be in vector format. NEVER let a designer talk you into a raster (pixel) format logo. Illustrator is generally a logo designer's weapon of choice because it's a completely vector tool (think paths in Photoshop). Help that helps, -Lance
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10-28-2009, 03:46 PM	#12
Sosu Entrepreneur Sauce Join Date: Oct 2009 Location: Palos Verdes Posts: 83 Thanks: 53 Thanked 5 Times in 5 Posts Social Networking	Re: What makes a good logo? Yes, logopond looks great. Thanks And yes KJ, I'm in PV aka the hill. I can see Los Angeles from my back yard. I'm not sure what kind of design I want yet. I have tossed around the idea of a crest to a splash. Thanks, Scott
	www.sosu.com

10-28-2009, 04:02 PM	#14
whaldorf Semi-Active Warrior Join Date: Nov 2008 Location: Seattle, WA Posts: 71 Thanks: 2 Thanked 15 Times in 14 Posts	Re: What makes a good logo? I don't have a high enough post count to drop a link but this page is a great resource featuring quick access tools as well as links to comprehensive tutorials. www dot designvitality dot com/blog/2007/09/logo-design-tutorials/ The key factor is usually simplicity. A clean design defines all the most memorable logos, think Mc Donalds, Volkswagon, Mercedes Benz.

10-28-2009, 05:48 PM	#16
actionplanbiz edgedweapons War Room Member Join Date: May 2009 Posts: 960 Thanks: 169 Thanked 64 Times in 62 Posts Social Networking	Re: What makes a good logo? I think people like what they are use to or can relate too. like the theory of the "catholic churches Founder, Constantine dreamed of uniting all the Roman religions into one (hence "UNIVERSAL") with a simple symbol, the Cross. mainly because all the religions of room had a cross symbol in their favorite religion.
	10 Methods To Fast, Easy Cash in ONE Week! Top Sources For QUALITY Free Backlinks...

12-15-2009, 07:31 PM	#17
Sosu Entrepreneur Sauce Join Date: Oct 2009 Location: Palos Verdes Posts: 83 Thanks: 53 Thanked 5 Times in 5 Posts Social Networking	Re: What makes a good logo? I like this logo, but I think it needs some work. I like the dragon idea for Sosu.
	www.sosu.com

12-16-2009, 11:35 AM	#24
JAIDEEP2959 Senior Warrior Member War Room Member Join Date: Jul 2008 Posts: 1,102 Thanks: 72 Thanked 218 Times in 80 Posts Social Networking Contact Info	Re: What makes a good logo? It must be unique and attractive. Size of the logo must be large, small logos are ineffective. Logo must be colorful, refreshing and relevant to your niche product or business.
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12-16-2009, 11:39 AM	#25
reactorr Warrior Member Join Date: Dec 2009 Posts: 23 Thanks: 0 Thanked 4 Times in 2 Posts	Re: What makes a good logo? There's a book by Alina Wheeler that might interest you on brand identity.
	Online Branding \| Vancouver SEO

12-16-2009, 11:53 AM	#26
DogScout Self Unemployed War Room Member Join Date: Jun 2009 Location: Florida Posts: 2,343 Thanks: 697 Thanked 628 Times in 373 Posts Social Networking	Re: What makes a good logo? A business makes the logo, a logo will never make a business. That aside as previously mentioned -simple -easily remembered/associated -effective in different colors (or no color at all - black & white) -looks good large or small -3D are usually not effective in smaller sizes. -A SUPER logo would be recognizable at Icon/Favicon size for example Nike logo is 'silver' but is easily recognizable in any size or color. It has nothing to do with shoes or anything else Nike sells - Nike made that logo famous, that logo did not make Nike famous and no logo will, not even if it is a picture of a shoe. Lol
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12-16-2009, 12:02 PM	#27
Phil Ayres Active Warrior War Room Member Join Date: Dec 2009 Location: Chicago, IL Posts: 89 Thanks: 1 Thanked 20 Times in 7 Posts Social Networking Contact Info	Re: What makes a good logo? I think it depends on the niche... When I am building new sites and looking at logos, I get inspiration from this site: Web 2.0 Tools and Applications - Go2web20 It has the best logos around. Personally, I don't know your preference, but I like a clean, web 2.0 look.
	Here is a FREE WSO that I posted. It is an ORIGINAL CONTENT generator for your Wordpress blog. Check it out.

12-16-2009, 12:36 PM	#28
DogScout Self Unemployed War Room Member Join Date: Jun 2009 Location: Florida Posts: 2,343 Thanks: 697 Thanked 628 Times in 373 Posts Social Networking	Re: What makes a good logo? A point of trivia: The designer of the original smiley face logo, (It was designed as an insurance company's in house sale contest logo), was paid zero. (Two brothers added the sides on each end of the smile and made millions selling buttons of it in the '70s. The original smiley face was never patented or trademarked. It's first draft had no eyes and just the smile, but the company's owner figuring wise guys would wear it upside down made the designer add the eyes.) the designer of Lexus' logo turned down the original contract and opted for $1 a car sold with a 5,000,000 car cap (added on by Lexus) grossing him $5,000,000.
	Otis's Blog (Own The Internet, Silly) Breast Cancer Support - Breast Cancer Information Paint Shop Tubes - Free images - Free Graphics - Free Photos - 3D - Poser Tubes - Scrap Kits

12-16-2009, 12:38 PM	#29
marksinclair Active Warrior Join Date: Sep 2009 Posts: 67 Thanks: 9 Thanked 5 Times in 5 Posts	Re: What makes a good logo? Honestly, I think any vector based logo that clearly says the name or has a quality icon is the best. Also, no more than 3-5 colors.
	Time = Money

12-16-2009, 12:51 PM	#30
Paul Davidson HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Scottish Borders Posts: 203 Thanks: 43 Thanked 9 Times in 6 Posts Social Networking Contact Info	Re: What makes a good logo? I have just had Logonerds create a Header for me, and will be heading back soon to get a logo designed. They were quick, cost effective and great to deal with. So i am hoping for similar success with them when ordering a logo. Cheers Paul

12-16-2009, 12:55 PM	#31
AndyK Warrior Member Join Date: Dec 2009 Posts: 19 Thanks: 0 Thanked 1 Time in 1 Post	Re: What makes a good logo? A good logo MUST me easy to remember.
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12-16-2009, 03:29 PM	#32
Sosu Entrepreneur Sauce Join Date: Oct 2009 Location: Palos Verdes Posts: 83 Thanks: 53 Thanked 5 Times in 5 Posts Social Networking	Re: What makes a good logo? I put one on my Facebook group. Sosu_com \| Facebook I want to make the claws more around digging into the world and lower it a little so I can put Sosu.com across the center.
	www.sosu.com

12-16-2009, 04:12 PM	#33
Marian Berghes Advanced Warrior Join Date: Aug 2008 Location: Romania Posts: 814 Thanks: 124 Thanked 105 Times in 68 Posts Social Networking Contact Info	Re: What makes a good logo? A good logo is: simple, timeless, memorable, versatile, appropriate If you want to see some really good logos go to logopond.com and look at the featured section...that is how a logo should look like. And also, why do most people think that paying over $100 for a logo is a rip-off? I see so many ppl saying that a logo is this and that, and that is important...and yet if I refer them to an expert logo designer that starts his prices at a minimum of $500, 80% of them go "wth...you expect me to pay that much for a damn logo? I can go to X on Elance and have it done for $15"... (I've taken my sig out of this post so nobody can say that I'm promoting myself)