Will You Pay $4.95 for 14-Day Trial?

[Desmond Ong]

Hi folks,

I have a question for you guys.

I am going to soft-launch a membership site soon and I wanted to know if people are willing to pay $4.95 for 14 day trial to the membership.

Of course, we wanted to do a dollar trial but that's not something we can do with ClickBank. (correct me if I'm wrong)

So, I just want to know if you will pay $5 for 14 day trial.

[kfilliez]

Depends What your offering. If it sounds awesome or valuable then I would in a heartbeat, as long as the terms and conditions are easy to opt out of. Also, make sure the monthly fee/cost is reasonable if people decide to stay enrolled (or forget to opt-out which is what usually happens to me). Sometimes I won't enroll in something I'm borderline on because the penalties for not unsubscribing are too harsh and I fear losing money if I forget.

I usually like free trials more. I feel like someone truly wants to show me something of value when they let me in on it for free. So be sure to make the $4.95 seem essential and alluring.

Good Luck!

Kirstin Filliez

[rapidscc]

Hi Desmond,

Depends on what I'll get from it. If I'll be able to boost my income then for $5 dollars it will be a steal. Another consideration is how much will it be after the trial?

All the best,

omar

[Desmond Ong]

Hi Kirstin,

Of course what I'm selling is going to be awesome.

But the only problem that I am afraid of is that people are normally used to $1 trial and maybe see $5 trial a little too expensive compare to the $1 trial.

[Kevin AKA Hubcap]

Hi Desmond,

It all depends on the offer. Without knowing that its hard to say.

Kevin

[Desmond Ong]

Originally Posted by rapidscc

Hi Desmond,

Depends on what I'll get from it. If I'll be able to boost my income then for $5 dollars it will be a steal. Another consideration is how much will it be after the trial?

All the best,

omar

Hey Omar,

You are right. I totally overlooked the factor of the monthly bill.

The monthly bill will be either $27 or $37.

It's going to be a weekly video content + free forum training from the experts + some free reports to the members + industry updates.

[CurtisN]

Hey Desmond,

This is just my opinion, but I'm thinking that you should go with the $4.95 trial just to weed out the freebie seekers. Both price points are obviously tiny investments, but through some crazy trick of the mind, $4.95 seems like a whole lot more. Everyone knows that most people will cancel, but I'm thinking that if you go with the higher price, you'll get people who are more interested in testing out your stuff instead of those who are interested in grabbing everything they can for a buck and then cancelling.

I suppose it would also depend on your product too

Curtis

[Desmond Ong]

Originally Posted by CurtisN

Hey Desmond,

This is just my opinion, but I'm thinking that you should go with the $4.95 trial just to weed out the freebie seekers. Both price points are obviously tiny investments, but through some crazy trick of the mind, $4.95 seems like a whole lot more. Everyone knows that most people will cancel, but I'm thinking that if you go with the higher price, you'll get people who are more interested in testing out your stuff instead of those who are interested in grabbing everything they can for a buck and then cancelling.

I suppose it would also depend on your product too

Curtis

To be honest with you, I am fairly confident that the offer is going to be awesome.

I'm going to be very transparent here. Everyone knows me as the site flipping guy -- and yes, I am building a site flipping membership site.

People pay me up to $997 just for me to help them flip their first site.

Also, my last site flipping product was sold out. We also got featured in a guru's recent report.

And this time, I'm not doing it alone. I got another experienced site flipper to create this membership site together with me. So yeah it's an AWESOMMMEEEEE... offer.

The only thing that worries me is the psychology mind trick of $4.95. It's a very bad number compared to $1.

[kfilliez]

Originally Posted by Desmond Ong

Hi Kirstin,

Of course what I'm selling is going to be awesome.

But the only problem that I am afraid of is that people are normally used to $1 trial and maybe see $5 trial a little too expensive compare to the $1 trial.

I really don't find too much of a difference between $1 and $5...that's probably why my hubby yells at me all the time (just kidding)

Actually, I usually feel guilty charging only $1 on my credit card so maybe $5 would inspire me to act more often. Better perceived value...

[nicholasb]

if I got access to all features and if it was something I wanted then yes I totally would.

[mamangaul]

Hi....

Of course what I'm selling is going to be awesome.

But the only problem that I am afraid of is that people are normally used to $2 trial and maybe see $6 trial a little too expensive compare to the $2 trial.

[Desmond Ong]

Originally Posted by nicholasb

if I got access to all features and if it was something I wanted then yes I totally would.

Hey Nicholas,

Of course you will not get access to everything. The content is dripped. So, the longer you subscribed, the more content you're gonna get. Get what I mean?

If I put everything upfront, people will just download everything and then unsubscribe -- which is unfair on our end.

[dmarze]

I know you are honest person and I will signup for your trial offer.

[Desmond Ong]

Originally Posted by dmarze

I know you are honest person and I will signup for your trial offer.

Thanks man.

I'm not trying to presell anything here -- but what I teach is what I already tested. And usually, I have success stories from people who bought my products -- which is why I am so confident that my offer is awesome.

I actually tested the $5 trial in one of my health niches and it was bad. The conversion dropped from 4% to 0.72% -- which is just drastic.

[-Jericho-]

That's a tough one. If I know I will get solid information for the $5, I definitely would. With that said, I would more likely sign up for a short free trial or a $1 one week trial more than the $5. Not because I am cheap but it's just more enticing.

[KirkMcD]

Have you though about a slightly longer period for more money as the trial?
There is something about $4.95 for 14 days that I just don't like.
I might be willing to pay $9.95 for the first month though.

[crecemedia]

Originally Posted by KirkMcD

Have you though about a slightly longer period for more money as the trial?
There is something about $4.95 for 14 days that I just don't like.
I might be willing to pay $9.95 for the first month though.

I agree with above. You need to extend the trial time. I like 9.95 for a WHOLE month too, but even then I still offer a $4.95 subscription (discounted from 9.95 actually).

You dont want your customer to feel streessed by knowing he HAS to enter and check out the content in less than 2 weeks or he's screwed screwed.

Give people a sense of assurance in your offer, let them know they can enter the site anytime they want this next month. Let them enjoy it for a while and get accustomed to it. If they like it they will stay, if they don't they will be the same guys that will cancel the membership after 3 months.

Thats just my 2 cents though, I dont have any experience in membership sites, but I do with newsletter subscriptions and weekly reports at $4.95 and it works.

The trick here when pitching the offer is to use trivial marketing techniques. Have them choose the subscription, dont make it the only choice. Google a bit about trivial marketing and apply the tactics. It does work. If you want to share some feedback please feel free to drop me a message, I'll be glad to help in what I can and have tried before.

Cheers!
Francisco

[Edge88]

If the offer is very useful to me, and I expected to pay much more than $10/month for such a membership, then I would pay that much. it all depends on how valuable to offer is... Gamefly offers 2 weeks FREE trial and I still didn't sign up for it, because I dont play much games. Netflix offers a FREE trial and I still didnt sign up for that either b/c I don't watch that many movies. but i do plan on signing up for it in the future

ps I'm not an affiliate in any of these

[Steve Peters Benn]

Francisco, what do you mean - trivial marketing?

[JohnMcCabe]

Originally Posted by Desmond Ong

To be honest with you, I am fairly confident that the offer is going to be awesome.

I'm going to be very transparent here. Everyone knows me as the site flipping guy -- and yes, I am building a site flipping membership site.

People pay me up to $997 just for me to help them flip their first site.

Also, my last site flipping product was sold out. We also got featured in a guru's recent report.

And this time, I'm not doing it alone. I got another experienced site flipper to create this membership site together with me. So yeah it's an AWESOMMMEEEEE... offer.

The only thing that worries me is the psychology mind trick of $4.95. It's a very bad number compared to $1.

So don't compare it to $1...

Since you sound like the content will drip in monthly increments, why not make the trial period one month? Then you can legitimately compare your $4.95 trial to your $27/37 regular price. And to the cost of your sold out report. And the $997 people have paid you to help them.

You don't even have to call it a trial. Call it a delayed billing, with the first month discounted to $4.95. If they drop before the billing, they pay nothing. If they stay for the second month, they pay just $4.95, which they've already committed to and don't have to do anything to get. So you've doubled the time you have to make your site a habit. My guess is that you'll lose some to the first month dropouts, but you should make it up and more on the people who stay for the first full price month.

At $37, you can lose 7 at $4.95 (first month dropouts who pay nothing) for every one that stays, and still make a small profit. Up that to 2 out of 8 staying, and you're in high clover.

Just an idea...

Edit: To answer your original question, I know the $1 thing is just an excuse to get my credit card details on file. If the offer would get me at $1, it would get me at $4.95.

[actionplanbiz]

Originally Posted by Desmond Ong

But the only problem that I am afraid of is that people are normally used to $1 trial and maybe see $5 trial a little too expensive compare to the $1 trial.

I agree, people are use to $1 trials.

but what you can do is offer something for $5 and as a bonus they get a free 14 day trial with your membership site

[crecemedia]

Originally Posted by Steve Peters Benn

Francisco, what do you mean - trivial marketing?

Hi Steven,

What I mean by trivial marketing is to let your customer see the benefits and added value of the product themselves. In a sense you are pushing that value into them by using some tactics, but by letting them be the ones to perceive that added value on their own you have a competitive advantage and a better chance to profit. (by converting more end buyers)

The simplest example of this is to use product differentiation. Using product "decoys" to simply add value to your target product.

One tactic for example. Let say you have an "AWESOME new report about how you can make $45,000 dollars a month for one full year with CPL offers"

You can choose to offer a one-package full of digital content at $257 (maybe discounted from $697?) You could try using the discount to "convert" more but is that really having a motivating factor to your customer? Does that discount have them say "Wow, this is a bargain I better get it now!"? Of course not. You are not adding value to you product there, you are just trying to push them into buying at a god price right away.

Now, why not offer your product for $257 flat with no extra bonuses, no extra reports, no extra nothing. Just your simple, easy to follow guide that will make them money because there is true value to it all alone.

The customer then decides to take the plunge and click the buy now button (do what 50% people do and head down to the checkout page), but now that user that acted sees he has 3 options to choose from, not only one.

First option is the standard package your sales page is offering, that awesome product that is now at at discounted price. TOTAL: $257

Now the decoy. Then he also notices he has a second option to choose from, this one has a free video interview with the product creator. This one is only around $20 dollars more expensive. TOTAL: $277.00

But NOW, your target product and the one where you REALLY profit has a free video course, 3 extra bonus reports, PLUS acces to a members area where you can get access to FAQs about marketing and get all the knowledge you need to act. Maybe even offer free email consulting to make sure they actually act and discuss whats stopping them. (This alone is a deal maker) Who wouldn't want to get this? This thing will practically guarantee they will see results even if they dont want to make money. Price for this? TOTAL: $457. A whooping $200 more than the original price.

Conversion rate for that package? Maybe 10%+, from the actual people that had buying intent and entered the cart to BUY. The time when a person makes that step and is prepared to take out the credit card is the best time to really sell and profit.

See how this is going? People often get fed up with trying to achieve high converting rates and yes, I have to say you really do have to pay attention to it, but what could really benefit from is converting more buyers into better buyers... I hope Im not being too confusing here, its getting late here and mind seems to think slower after 10pm

I really dont understand why would anyone want to cram a huge package in their sales page to "validate" the price they are offering. Should'nt your product be the focal point of your sales? Do it that way, sell it, persuade people to buy that because it works, dont sell them a bargain, sell them a solution, a benefit.

Ah! Thats about it for now! I think I went way to overboard with this huge comment but I hope that clears out your doubt. Also please dont take the example seriously! The industries I market dont allow me to make products at such high prices, but you can translate the same concept to that $50-$100 product.

Hope it helps and you can benefit from the above, just entered the forum a couple weeks ago so lets see what comes up next!

Cheers!
Francisco

[RebeccaL]

Free or $1 trials I imagine would get the most interest - and isn't that your goal? To expose your membership to as many people as possible?
Sacrificing a small amount of revenue in the beginniner in the trial period can lead to big gains later on.

[Dr Dan]

use Russell Brunsons advice and give them a free CD, DVD, or book etc and they just pay shipping $4.95-9.95 and enroll them in your membership site after the 14 day trial.

[mbacak]

Originally Posted by rockstarinlife

give them a free CD, DVD, or book etc and they just pay shipping $4.95-9.95 and enroll them in your membership site after the 14 day trial.

What "rockstarinlife" said is a excellent way to make it happen. But a word of important advice if you do it... Just make sure that you are very upfront about it.

[mbacak]

Here's another thing to think about. The $1 people are going to not be the best quality people. Your going to get a lot more headaches from them. But, the $4.95 - will be a lot better all around - and you'll still have a head of hair after it's all said and done.

[Shaun Lee]

Great post, crecemedia!

It totally makes sense. Great post indeed!

[Desmond Ong]

Originally Posted by KirkMcD

Have you though about a slightly longer period for more money as the trial?
There is something about $4.95 for 14 days that I just don't like.
I might be willing to pay $9.95 for the first month though.

The thing is, content is delivered weekly.

I am pretty sure if you are to learn how to make more money online, you would prefer to get information weekly than monthly.
(Yes, we tested this)

Originally Posted by RebeccaL

Free or $1 trials I imagine would get the most interest - and isn't that your goal? To expose your membership to as many people as possible?
Sacrificing a small amount of revenue in the beginniner in the trial period can lead to big gains later on.

ClickBank does not allow $1 trial. Their minimum is $4.95.

Originally Posted by rockstarinlife

use Russell Brunsons advice and give them a free CD, DVD, or book etc and they just pay shipping $4.95-9.95 and enroll them in your membership site after the 14 day trial.

Yeah we considered that but again, we want everything to be completely digital and care-free. This is not a big project of mine -- just a sub-project so I want to completely automate this if possible.

[Dr Dan]

Originally Posted by Desmond Ong

The thing is, content is delivered weekly.

I am pretty sure if you are to learn how to make more money online, you would prefer to get information weekly than monthly.
(Yes, we tested this)






ClickBank does not allow $1 trial. Their minimum is $4.95.





Yeah we considered that but again, we want everything to be completely digital and care-free. This is not a big project of mine -- just a sub-project so I want to completely automate this if possible.

Sounds good but if you use nanacast then you can have it all automated using kunaki etc. That means once you set it up and the buyer orders from your site, the order will go through get processed and kunaki will automatically send out the dvd/cd etc. I know nanacast also works with a few other services the same way. Josh here on the forum is offering it for 37 days for $1. I just set my account up and it is amazing!

Either way good luck brother and kick some ass!

[affiliaterocks]

It will be a good deal for us What is it bro?
Spell the beans buddy..hehehe....

~affiliaterocks

[Chris Pambos]

Desmond,

You can still automate your entire sales funnel even if you implement FREE CD + Shipping & Handling.

Offer a FREE CD on the front end, your customer just pays shipping and handling which would be anywhere between $4.95 - $9.95 and perhaps $11.95 or $14.95 for international customers.

You will automatically enroll them into your continuity and give them either your 14 day trial before billing them or an entire month before billing them. Don't forget to be upfront and transparent in notifying your customers what they are enrolling into and why.

Rather than use Clickbank because it's so primitive, get your own quality shopping cart and merchant account or use an alternative merchant account like PayPal or 2CO.

Quality shopping carts such as Nanacast automate the fulfillment process for your FREE CD's in terms of collecting shipping information and forwarding shipping information to your fulfillment company on automatically.

There is even fulfillment companies where you don't have to pay until 30 days after a purchase had been made for your FREE CD. This allows you time to receive your revenue and then deducting the necessary expenses to pay fulfillment later on without the need of spending any money out of your own pocket.

You can drip your content weekly via email.

Regards,

Chris Pambos

[Ray Erdmann]

Personally speaking, if you play on the:

"If you can pay $4.95 for a value meal at your local fast-food chain, then I'm pretty sure $4.95 is a drop in the bucket when the information you'll have access to can allow you to make <insert # here> w/in <insert 2nd # here> days!" - or however you want to word it!

Then getting those who are truly interested in what you have to offer won't even blink an eye at paying a small fee for a few days access.

Better yet, setup an auto-renewing program, so those who don't cancel get auto billed at "X" amount every 30 days or something! <evil grin!>

[Dr Dan]

Here is a link for the Nanacast trial: http://www.warriorforum.com/warrior-...-nanacast.html

[H.Miller]

If it was something that I was interested in I would do it in a heartbeat. If its valuable information im sure most people wouldn't mind paying $4.95 for the trial.

[sande]

I would pay the 5 dollars if there is value. I really hate the one dollar trial offer then 97 after two weeks. REALLY. If I have money to pay 97 bucks then just give me one month free and if it is good I pay you the big bucks. However I am very targeted traffic, I pay 5 dollars, but mate I will be more willing if it was seven or nine for one month then 27 per month.
Just my thoughts as a customer,.
All the best

[ruch1v]

why not do a 4.95 trial,and if they stay on after the 14days you can refund their $3.95?