How do you track your squeeze page conversion rate? Anyone any idea?

markfoo76 · 10-29-2009, 10:38 AM

Hi Warriors,

I have created a squeeze page but I have no idea how to track it's conversion rate. Google Analytics only shows the no. of unique visitors and no. of visits and such. So how do you track conversion?

I'd appreciate any advice.

Thanks!

Cheers~

Mark

-Jericho- · 10-29-2009, 10:43 AM

Is your squeeze page used to get people to sign up for a newsletter or something? If it is then you just track how many impressions you have versus how many sign ups.

If you are just forwarding them to a sales page then just switch the number of sales with sign ups.

I use google analytics to track visitors and aweber statistics for my newsletter sign ups.

markshields · 10-29-2009, 10:45 AM

I also use google analytics to keep full track of all the traffic and where it comes from then when I combine that with my get response stats I can tell you the percentage of traffic that opts in and from that when I look at level of sales I then have that conversion also

Scott Murdaugh · 10-29-2009, 10:47 AM

There are a lot of ways.

For one, if you use Aweber it's built in.

You can set goals in Google Analytics, you can use Google website optimizer, or you can buy any of dozens of conversion tracking scripts on the market. (Which I think is the best bet, I don't want Google having access to my conversion data.)

-Scott

Kim Roach · 10-29-2009, 10:51 AM

Hey Mark,

You'll need to set up what are called "goals" within Google Analytics in order to be able to track the actual conversion rate of your squeeze page.

By setting up goals, you will also be able to see exactly which traffic sources are converting to subscribers.

The following links will teach you how to set up goals within Google
Analytics:

Goals in Google Analytics
Identifying and Setting up Goals in Google Analytics: Google Analytics Power User Part 7 - VKI Studios Blog
Analytics Talk Blog Archive All About Google Analytics Goals
Advanced Google Analytics: Conversion Goals (Part One) [WorkHappy.net]
Google Analytics Tutorial 4: Working With Goals | Internet Marketing Strategy: Conversation Marketing

The first link is a video tutorial that will walk you through the entire
process of setting up goals within Google Analytics. And the rest of the
links will gain an even deeper understanding of the process.

Hope this helps!

- Kim

Jonathan Mizel · 10-29-2009, 12:21 PM

Google's "Goals" are great, and will definitely work for you, however stats are delayed

For a real-time tracking solution, I use Hypertracker since they allow you to pixel the thank you page and get an accurate count of which traffic did what.

Jonathan

markfoo76 · 10-29-2009, 12:45 PM

Wow! Thank you so much guys! I really appreciate your help.

Cheers~

Mark

-Jericho- · 10-29-2009, 12:58 PM

Quote:

Originally Posted by Kim Roach

Hey Mark,

The following links will teach you how to set up goals within Google
Analytics:

Goals in Google Analytics
Identifying and Setting up Goals in Google Analytics: Google Analytics Power User Part 7 - VKI Studios Blog
Analytics Talk Blog Archive All About Google Analytics Goals
Advanced Google Analytics: Conversion Goals (Part One) [WorkHappy.net]
Google Analytics Tutorial 4: Working With Goals | Internet Marketing Strategy: Conversation Marketing

The first link is a video tutorial that will walk you through the entire
process of setting up goals within Google Analytics. And the rest of the
links will gain an even deeper understanding of the process.

Hope this helps!

- Kim

Thanks for those links. I never did get around to using goals. And thanks for reminding me.

kay12345 · 10-29-2009, 01:05 PM

are you doing PPC?

i suggest you check out prosper202

Colin Palfrey · 10-29-2009, 02:59 PM

I use Google's analytics on both the sales pages and the download page.
Separate accounts for each page though as this will show you exactly how many people arrive at page A and go through to page B using the same tracking system.

Just my 2c

Gerardas Norkus · 10-29-2009, 03:14 PM

If you would like to increase your visitor to lead conversion rate you should not only track your conversions by adding a pixel to your thank you page but you should create at least two different versions of your squeeze page (starting with different headlines) and split test them.

In order to do that (split testing) you should Google for a "split tester" and get a special software that will automatically display different versions of your squeeze page for your visitors by dividing them into equal streams and track conversions.

Note that all IM gurus are split testing their sqeeze and sales pages!

Why?

Because it is proven that changing only a headline of a landing or sales page can boost your conversions 100%+!

If you are not split testing you are probably leaving lots of money on the table, especially if you are sending lots of traffic to your landing or sales pages.

Hopefully, this will help any newbie - don't bother with traffic increase to your website until your landing or sales pages are not split tested!

Gerardas

ebizman87 · 10-29-2009, 04:42 PM

(The number of subscribers)/ (The number of visitors) X 100 = Conversion Rate

This is very very basic and you might want to consider other tips given by fellow WARRIORS

SEO Training Alliance · 10-30-2009, 03:29 AM

Aweber's built in analytics work for light boxes and pop-ups, use google goal tracking for custom opt-ins

tommen · 10-30-2009, 03:49 AM

I use Aweber.They have inbuilt tracking tools for every optin form you make.It is easy to see the optin rate.

rodie151 · 10-30-2009, 09:18 AM

Aweber is the easiest way, they will do all the tracking and stats for you.

10-29-2009, 10:38 AM	#1
markfoo76 The Big Dreamer Join Date: Mar 2009 Location: Singapore Posts: 131 Thanks: 10 Thanked 31 Times in 19 Posts Social Networking	How do you track your squeeze page conversion rate? Anyone any idea? Hi Warriors, I have created a squeeze page but I have no idea how to track it's conversion rate. Google Analytics only shows the no. of unique visitors and no. of visits and such. So how do you track conversion? I'd appreciate any advice. Thanks! Cheers~ Mark
	Ever Wondered What It Takes to be Highly Successful? You Can Find the Answers in The 77 Traits of Highly Successful People. Grab Your FREE Copy of the eBook Now at http://www.77SuccessTraits.com

10-29-2009, 10:43 AM	#2
-Jericho- HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 282 Thanks: 18 Thanked 33 Times in 26 Posts	Re: How do you track your squeeze page conversion rate? Anyone any idea? Is your squeeze page used to get people to sign up for a newsletter or something? If it is then you just track how many impressions you have versus how many sign ups. If you are just forwarding them to a sales page then just switch the number of sales with sign ups. I use google analytics to track visitors and aweber statistics for my newsletter sign ups.
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10-29-2009, 10:45 AM	#3
markshields HyperActive Warrior Join Date: May 2005 Location: , , United Kingdom. Posts: 372 Thanks: 0 Thanked 15 Times in 15 Posts Social Networking Contact Info	Re: How do you track your squeeze page conversion rate? Anyone any idea? I also use google analytics to keep full track of all the traffic and where it comes from then when I combine that with my get response stats I can tell you the percentage of traffic that opts in and from that when I look at level of sales I then have that conversion also
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10-29-2009, 10:47 AM	#4
Scott Murdaugh ResultsCopywriting.com War Room Member Join Date: Feb 2007 Location: San Diego, Ca Posts: 909 Thanks: 265 Thanked 573 Times in 210 Posts Social Networking Contact Info	Re: How do you track your squeeze page conversion rate? Anyone any idea? There are a lot of ways. For one, if you use Aweber it's built in. You can set goals in Google Analytics, you can use Google website optimizer, or you can buy any of dozens of conversion tracking scripts on the market. (Which I think is the best bet, I don't want Google having access to my conversion data.) -Scott
	How To (Ethically) "Exploit" Rich Offline Business Owners For Fun And Profit... How I Consistently Produce Double-Digit Conversion Rates For My Copywriting Clients...

10-29-2009, 10:51 AM	#5
Kim Roach HyperActive Warrior War Room Member Join Date: Sep 2008 Posts: 417 Thanks: 42 Thanked 1,864 Times in 112 Posts	Re: How do you track your squeeze page conversion rate? Anyone any idea? Hey Mark, You'll need to set up what are called "goals" within Google Analytics in order to be able to track the actual conversion rate of your squeeze page. By setting up goals, you will also be able to see exactly which traffic sources are converting to subscribers. The following links will teach you how to set up goals within Google Analytics: Goals in Google Analytics Identifying and Setting up Goals in Google Analytics: Google Analytics Power User Part 7 - VKI Studios Blog Analytics Talk Blog Archive All About Google Analytics Goals Advanced Google Analytics: Conversion Goals (Part One) [WorkHappy.net] Google Analytics Tutorial 4: Working With Goals \| Internet Marketing Strategy: Conversation Marketing The first link is a video tutorial that will walk you through the entire process of setting up goals within Google Analytics. And the rest of the links will gain an even deeper understanding of the process. Hope this helps! - Kim
	FREE Traffic Hotsheet : Discover My #1 Traffic Source Steal this Underground Traffic Black Book.

10-29-2009, 12:21 PM	#6
Jonathan Mizel HyperActive Warrior War Room Member Join Date: Jul 2002 Location: Maui, Hawaii, USA Posts: 291 Thanks: 60 Thanked 93 Times in 42 Posts Social Networking	Re: How do you track your squeeze page conversion rate? Anyone any idea? Google's "Goals" are great, and will definitely work for you, however stats are delayed For a real-time tracking solution, I use Hypertracker since they allow you to pixel the thank you page and get an accurate count of which traffic did what. Jonathan
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10-29-2009, 12:45 PM	#7
markfoo76 The Big Dreamer Join Date: Mar 2009 Location: Singapore Posts: 131 Thanks: 10 Thanked 31 Times in 19 Posts Social Networking	Re: How do you track your squeeze page conversion rate? Anyone any idea? Wow! Thank you so much guys! I really appreciate your help. Cheers~ Mark
	Ever Wondered What It Takes to be Highly Successful? You Can Find the Answers in The 77 Traits of Highly Successful People. Grab Your FREE Copy of the eBook Now at http://www.77SuccessTraits.com

10-29-2009, 01:05 PM	#9
kay12345 Active Warrior War Room Member Join Date: Oct 2009 Posts: 80 Thanks: 5 Thanked 8 Times in 8 Posts	Re: How do you track your squeeze page conversion rate? Anyone any idea? are you doing PPC? i suggest you check out prosper202

10-29-2009, 02:59 PM	#10
Colin Palfrey Author & Ghostwriter War Room Member Join Date: Sep 2009 Location: Ireland Posts: 1,047 Blog Entries: 3 Thanks: 238 Thanked 289 Times in 195 Posts Social Networking Contact Info	Re: How do you track your squeeze page conversion rate? Anyone any idea? I use Google's analytics on both the sales pages and the download page. Separate accounts for each page though as this will show you exactly how many people arrive at page A and go through to page B using the same tracking system. Just my 2c
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10-29-2009, 03:14 PM	#11
Gerardas Norkus HyperActive Warrior Join Date: Nov 2005 Location: Vilnius, Lithuania Posts: 110 Thanks: 34 Thanked 9 Times in 6 Posts Contact Info	Re: How do you track your squeeze page conversion rate? Anyone any idea? If you would like to increase your visitor to lead conversion rate you should not only track your conversions by adding a pixel to your thank you page but you should create at least two different versions of your squeeze page (starting with different headlines) and split test them. In order to do that (split testing) you should Google for a "split tester" and get a special software that will automatically display different versions of your squeeze page for your visitors by dividing them into equal streams and track conversions. Note that all IM gurus are split testing their sqeeze and sales pages! Why? Because it is proven that changing only a headline of a landing or sales page can boost your conversions 100%+! If you are not split testing you are probably leaving lots of money on the table, especially if you are sending lots of traffic to your landing or sales pages. Hopefully, this will help any newbie - don't bother with traffic increase to your website until your landing or sales pages are not split tested! Gerardas
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10-29-2009, 04:42 PM	#12
ebizman87 Street Level Bum Marketer Join Date: Apr 2008 Location: Borneo Posts: 539 Thanks: 529 Thanked 212 Times in 63 Posts	Re: How do you track your squeeze page conversion rate? Anyone any idea? (The number of subscribers)/ (The number of visitors) X 100 = Conversion Rate This is very very basic and you might want to consider other tips given by fellow WARRIORS

10-30-2009, 03:29 AM	#13
SEO Training Alliance Gavin and Jake War Room Member Join Date: May 2009 Location: Australia Posts: 460 Thanks: 90 Thanked 440 Times in 82 Posts	Re: How do you track your squeeze page conversion rate? Anyone any idea? Aweber's built in analytics work for light boxes and pop-ups, use google goal tracking for custom opt-ins

10-30-2009, 03:49 AM	#14
tommen Advanced Warrior Join Date: Jul 2006 Location: St.Petersburg, Florida Posts: 771 Thanks: 43 Thanked 43 Times in 41 Posts Social Networking	Re: How do you track your squeeze page conversion rate? Anyone any idea? I use Aweber.They have inbuilt tracking tools for every optin form you make.It is easy to see the optin rate.
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10-30-2009, 09:18 AM	#15
rodie151 Warrior Member Join Date: Sep 2009 Posts: 16 Thanks: 0 Thanked 1 Time in 1 Post	Re: How do you track your squeeze page conversion rate? Anyone any idea? Aweber is the easiest way, they will do all the tracking and stats for you.
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