In-House vs Marketing Agency - which one is better?

Yup, I grapple with this sometimes as well.

I find the agencies create GREAT content, but don't always hit the message I was going for.

I think you missed a couple cons for the Agencies that are the pros of In-House...not always cost effective and not as much creative control.

I think the sweet spot is working with very small "agencies". These self-proclaimed agencies will have 1-3 people as they work to build their portfolio.

This usually means they are more cost effective, more attentive and responsive, allow for more creative control by me, and they are committed because they want me to spread the word that they are good....and get repeat business of course.

They would more or less have all the pros of the the in-house marketers and bigger agencies.

And the outsourcing allows me to focus on what I do best in the business, which is really what we're all trying to do, without sacrificing the quality.

I support! Working with an agency is far much better. It is cost-effective- no monthly or overhead expenses to pay and supervision. Once Assigned the task, they will work hard to achieve their goal. A smaller agency is much better even though, yo get starved from the experience you are likely to get from the big agencies.

In-House Marketers

We all know that agencies charge high (unnecessary) fees.
It's best to work with a freelancer, I've seen the benefit of it.
Thanks to the freelancer I worked with a few months ago, I got great results.

In-House Marketers for sure

I think that before going to an agency, you should at least have one person at your business that works in the area (i.e. in-house). The added advantage of this is that the in-house member can improve their knowledge and take over some the functions of the agency should you decide to part ways.

Marketing Agency is better to hire....

they both have their pros and cons. But if you must use an agency, it is best to work with small agencies as they cost loss and are more likely to deliver results without your worrying about being in charge of a campaign.

Hi WF Will,

As you know, in house digital marketer or digital marketing agency both have their own pros and cons as you described in your question. Right? But you can do one thing that hires a digital marketing agency which has a few numbers of a person in their team. As they want to establish their presence in the digital marketing services world so probably they'll give you a budgeted quote and full dedication to your digital marketing process. Because they want to build a long term relationship with their clients. And you will get most of the advantage after choosing a digital marketing company like:

1) Cost-Effective.
2) More committed & deeper understanding of your brand.
3) More experience, diverse skills & resources.
4) Gets the job done on time / faster turnaround.
5) Quick to adapt.

So it is better to hire a Digital Marketing agency this will save not only your money but also your time. Thanks.

Whenever a business owner thinks about increasing value for his/her marketing expenditure, the most pertinent question that strikes the mind is: whether to maintain an in-house marketing team or delegate the task to an external marketing agency. While both the options have their own merits, it is advisable to look at the constituent merits before arriving at a decision.
An internal marketing team has good understanding of the company's culture, clear knowledge of the products and services. There is strong team spirit that enables achieving goals faster. Moreover, underperforming members can be mentored. And higher performing ones could be incentivized to perform further up.
On the other hand, an external marketing agency has immense experience in handling products and services of various companies and therefore is conversant with prudent marketing tactics. Moreover, an external agency's revenue depends upon the marketing results so it will try very hard to achieve the given targets. So, what is the yardstick for deciding over the question? It is the budget, whether fixed or variable. If an entrepreneur has a fixed budget then external agencies are recommended or else have an in-house team

Its always the digital marketing agency which gives you 100% satisfactory work.
The professionalism and the excellent skills in the team work provides the perfect output. To know different agency present nearby you.

Go for both. Can your in-house people and attached to to the agencies and learn from them. This train your employees and at the same time know how outside agencies do.