Multiple Keywords 4 Articles and web HELP?!

[bbminded]

I started doing some keyword research the other day using googles free keyword tool. And i came across some multiple(2 keywords)with alot of searches(46,000 for one set) and less then half for advertisers on the google tool. But the problem is the sequence of the words. i dont know how to use them for articles and website.....

For example(not the actually keywords) lets use "physical therapy". a search on that would produce a large amount of both traffic as well as advertisers. But if you switch the words around "therapy physical" you get still alot of searches(46,000month for the keywords i used) But not that much volume for advertisers. I actually found this pattern kinda frequent where you have to keywords like this, and when you switch them around so they dont make as good of sense you get the better results.......

so my question is, how can i use these keywords for Articles and within my website(meta tags i think?) ??

[bbminded]

I should know the answer to this but ive spent so much time researching software that i need a keyword refresher. Actually if anyone has a good ebook on keyword research and how to use the keywords i would be interested.

[Debbie Songster]

Make sure when you do keyword research that you view it in exact match instead of broad match.

Exact match - [physical therapy] 131,000 global searches
Phrase match - "physical therapy" - 2,240,000 global searches
Broad match - physical therapy - 2,240,000 global searches

You can see the exact match is less as it looks for the exact match of the keyword/phrase

If you searched therapy physical - you were probably seeing broad match and thats why the numbers were the same. In broad or phrase it doesn't matter what order the words are in.

hope that helps

[bbminded]

Originally Posted by Debbie Songster

Make sure when you do keyword research that you view it in exact match instead of broad match.

Exact match - [physical therapy] 131,000 global searches
Phrase match - "physical therapy" - 2,240,000 global searches
Broad match - physical therapy - 2,240,000 global searches

You can see the exact match is less as it looks for the exact match of the keyword/phrase

If you searched therapy physical - you were probably seeing broad match and thats why the numbers were the same. In broad or phrase it doesn't matter what order the words are in.

hope that helps

Very helpfull..... i was using and always have used broad match. ill have to change that then. thank you

[freudianslip27]

You will also find that different keyword tools may get their data from different sources. For example, Wordtracker gathers its data by looking at something like less than 1% of the searches done, same thing with Google, except it is different searches they are looking at, hence the striking differences they can come up with.

If you really really want to do thorough research, you should mess around with a few different tools.

Matt

[travlinguy]

Not sure what your real reversed keyword prhase is but physical therapy would be an easy one. You might say something like, after going through physical therapy, I learned that all the work involved makes all therapy physical... Plenty of possibilities with that one. Maybe the real one isn't doable...