My Relevant Terms On The Google Keyword Tool Are ______!!!

[SeanyG]

Hey WF friends,

So my niche is DJing. I teach new DJs how to become big DJs.

I took my url yesterday and entered it into the Adwords Keyword tool and it showed me what it deemed to be the most relevant keywords.

The result is it came back with Guitar Lessons, Piano Lessons etc... Keywords not from my niche.

I don't understand why because I have my blog optimized for DJ related terms using the ALL IN ONE SEO plugin etc.

Can anyone enlighten me on why Google things my most relevant term is Piano lessons and what I can do about changing it?

Thanks!

~Sean

[Colin Theriot]

That keyword tool is primarily designed to sell you certain keywords, by showing you ones that are likely to be profitable based on what other sites your own site may be similar to. It's not necessarily to tell you what you currently should be ranking for.

See what results you get from a tool that's actually designed to find and catalog where you rank for specific terms, like SEOElite for example.

That will probably give you a better measure of what you actually want to know. Remember, the tool you're talking about is a keyword suggestion tool, meant to show you words to target that you aren't already targeting. It's bound to miss, and it does for a lot of the smaller niches I mess around in.

Remember - right tool, right job.

[Steven Fullman]

So put "DJ" into the keyword tool instead of your URL.

What you're seeing is that your page is TOO general (in G's eyes)....

Is it about DJing? Are you sure...'cuz Google isn't? They KNOW it's about MUSIC (broad genre)...but they can't figure out it's about DJ'ing (narrower genre).

Be SPECIFIC, and Google will recognize and respect you for it. So will your readers.

Steve

EDIT: I see you've been specific. Over the top specific, some might say

Is there a longer term you could throw in from time to time? I don't suppose "disc jockey" is even acceptable these days...but G WILL ignore very short phrases (such as DJ). Therefore they've got little to go on except the other stuff you write about....(and I saw piano, guitar etc)

[freudianslip27]

I'd suggest going to this tool:

https://adwords.google.com/select/KeywordToolExternal

And doing a search for dj, to see additional relevant words. These are good things to base your searches on, to find words that do have volume, but also less competition.

Matt

[SeanyG]

Originally Posted by Steven Fullman

EDIT: I see you've been specific. Over the top specific, some might say

Is there a longer term you could throw in from time to time? I don't suppose "disc jockey" is even acceptable these days...but G WILL ignore very short phrases (such as DJ). Therefore they've got little to go on except the other stuff you write about....(and I saw piano, guitar etc)

Hey Steve,

Thanks for the reply!

Great point on the "DJ" term being too short for google to track. Never thought of that... hmm!