Will Wal-Mart Kill The Undertaking Business? A Marketing Lesson
BBC NEWS | Business | Wal-Mart starts selling coffins
Instead of the usual doom and gloom, Pat Lynch, of the National Funeral Home Directors Association had this to say:
Pat Lynch, of the National Funeral Home Directors Association, told AP news agency: "There's no question in my mind as a funeral director for nearly 40 years that the most critical element is the human contact." |
If you were marketing a Funeral Home facing competition from a local Wal-Mart what would you do and how would you position your client?
Martin
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Kevin Riley -
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SignatureKevin Riley, long-time Warrior living in Osaka, Japan{{ DiscussionBoard.errors[1332413].message }} -