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| Drinking Milkshakes War Room Member Join Date: Oct 2008 Location: The Wild West of the Internet
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Is there a school of copywriting that is all about SHORT copy? I respect the great John Carlton and Halbert and Kennedy -- but sometimes I feel that I"d like to test short copy on my customers. What are the core elements required in short copy? How would Dan or John advise us to sell via short copy? Is there any guides on Short copy? |
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| | #2 |
| Warrior War Room Member Join Date: Aug 2007 Location: Portland, OR.
Posts: 1,174
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"Elevator Pitch" might help you find what you're looking for in Google |
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| Tags |
| copy, direct, response, short |
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