Short Direct Response Copy?

The Oilman · 10-30-2009, 11:02 PM

Is there a school of copywriting that is all about SHORT copy?

I respect the great John Carlton and Halbert and Kennedy -- but sometimes I feel that I"d like to test short copy on my customers.

What are the core elements required in short copy? How would Dan or John advise us to sell via short copy?

Is there any guides on Short copy?

Scott Million · 10-30-2009, 11:07 PM

"Elevator Pitch" might help you find what you're looking for in Google

10-30-2009, 11:02 PM	#1
The Oilman Drinking Milkshakes War Room Member Join Date: Oct 2008 Location: The Wild West of the Internet Posts: 602 Thanks: 5 Thanked 13 Times in 8 Posts	Short Direct Response Copy? Is there a school of copywriting that is all about SHORT copy? I respect the great John Carlton and Halbert and Kennedy -- but sometimes I feel that I"d like to test short copy on my customers. What are the core elements required in short copy? How would Dan or John advise us to sell via short copy? Is there any guides on Short copy?

10-30-2009, 11:07 PM	#2
Scott Million Warrior War Room Member Join Date: Aug 2007 Location: Portland, OR. Posts: 1,174 Thanks: 89 Thanked 180 Times in 108 Posts	Re: Short Direct Response Copy? "Elevator Pitch" might help you find what you're looking for in Google