These guys were thinking outside the box

winebuddy

14 years ago

what'll they think of next?

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Killer Joe 14 years ago

What would really bug me about this is that after all the effort nobody was reading the ads.

There was still an element missing from the equation. Perhaps if they had used tissue painted to resemble money the ads might have gotten noticed.

Still, you could see the flies caused a lot of buzz...

KJ
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Anthony Stillwell

14 years ago

I don't think those guys even remember where they left their box.

Who in their right mind thinks an idea like that would fly? No pun intended. To most people flies would signify that their event is too close to a trash dump, not as an innovative marketing tactic.

Cool idea though.

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Keith Boisvert 14 years ago

I wanna know how they trained the flies to sit there while they waxed the ads on them??

Of course in order to see the ads one would have to swat the flies, and I can't imagine trying to read an ad with fly guts all of it...

Interesting though. Would have been funny if the weight of the ads were to heavy and the flies just crawled around aimlessly hoping that someone would melt the wax off of them so they could be "ad free" and go back to doing what flies do.

Ads and flies...good symbology in helping to associate ads with annoying things.

keith
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- Kirahster 14 years ago
  
  Originally Posted by Keith Boisvert
  
  I wanna know how they trained the flies to sit there while they waxed the ads on them??
  
  I was wondering the exact same thing!
  
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- Killer Joe 14 years ago
  
  Originally Posted by Keith Boisvert
  
  I wanna know how they trained the flies to sit there while they waxed the ads on them??
  
  You put them in the fridge, they don't move when they're cold.
  
  Just don't put them in my fridge...
  
  KJ
  
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  Scott Ames 14 years ago
  
  Brilliant.. that certainly flies in the face of what's normal.
  
  I love this. It's outrageous marketing that creates a buzz. ( I really didn't try to use a pun that time)
  
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  Bruce Arnold 14 years ago
  
  Somebody at the event could have had flyswatters with their business message imprinted on them to get their own publicity out of this.
  
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  Adam Carn 14 years ago
  
  Originally Posted by Bruce Arnold
  
  Somebody at the event could have had flyswatters with their business message imprinted on them to get their own publicity out of this.
  
  Yeah like a competitor. But that wouldn't work because unlike the flies, fly swatters wouldn't go to the people themselves, they'd need to be handed out and that's just silly in my opinion.
  
  A fly with an ad sitting on you is annoying in a "good" way. Someone handing out fly swatters is annoying in a "bad" way.
  
  Thanks,
  Adam
  
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Adam Carn

14 years ago

That's absolutely fantastic. Ads are annoying, flies are annoying, combined they become intriguing!

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Adam

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Adam Carn

14 years ago

Brad, you put "bos" instead of "box" in your title. No biggie, just thought I'd point that out.

Adam

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Brad Gosse 14 years ago

Originally Posted by Adam Carn

Brad, you put "bos" instead of "box" in your title. No biggie, just thought I'd point that out.

Adam

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Adam Carn

14 years ago

These are the real "fly-in ads"

Adam

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Killer Joe 14 years ago

Originally Posted by Adam Carn

These are the real "fly-in ads"

Yea, they were really 'winging it' with this campaign...

KJ
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- Adam Carn 14 years ago
  
  Originally Posted by Killer Joe
  
  Yea, they were really 'winging it' with this campaign...
  
  KJ
  
  LOL, their profits should fly through the roof!
  
  Adam
  
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scrofford

14 years ago

Time to sell over sized fly swatters lol

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KristieDean

14 years ago

What an interesting concept. Can you imagine how you would feel looking down and actually reading a fly?

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radhika

14 years ago

If you see a fly on your body immediate reaction will be dust it off. Who will look at it leisurely and see the ad and moreover read it?

I really don't understand how people read those ads?

.

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Scott Ames

14 years ago

Originally Posted by radhika

If you see a fly on your body immediate reaction will be dust it off. Who will look at it leisurely and see the ad and moreover read it?

I really don't understand how people read those ads?

.

It's a gimmick. The story of the company that blew most of their budget on one SuperBowl ad is much the same. They didn't expect to get any business from the ad itself, but from the coverage and buzz it created.

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rainspeak 14 years ago

Thank you.
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Adam Carn

14 years ago

Originally Posted by Scott Ames

It's a gimmick. The story of the company that blew most of their budget on one SuperBowl ad is much the same. They didn't expect to get any business from the ad itself, but from the coverage and buzz it created.

Maybe so, but it's genius.

Adam

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Mmfh

14 years ago

That video is the funniest thing I've seen in a long time.

That's really taking your add to new heights!

Mm

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Lisa Gergets

14 years ago

Originally Posted by Brad Gosse

I have never heard of this before because I don't think it's been done. Tying small ads to flies and letting them loose on a trade show floor.

See there are still unique ideas that have not been tried

Amazing Fly Ads for the Frankfurt Book Fair | Art and Ads

That is incredibly cool...love that entire website, too!

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Kelly Verge

14 years ago

The scary thought is the niche they were "targeting" with their "marketing reps..."

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Oscar D

14 years ago

Very interesting,

I assume their sales figures flew up

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Scott Ames

14 years ago

Ha ha...

I love the puns in this thread.

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Michael Mayo

14 years ago

LOL...Too funny!

I can see it now.

A guy goes into Wendy's and lets 20 flies loose with banners saying,
"Glad you could join us" or "I like the fries" or "Been there done that, Thanks!"...lol

Have a Great Day!
Michael

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Scott Ames

14 years ago

Originally Posted by Michael Mayo

LOL...Too funny!

I can see it now.

A guy goes into Wendy's and lets 20 flies loose with banners saying,
"Glad you could join us" or "I like the fries" or "Been there done that, Thanks!"...lol

Have a Great Day!
Michael

HA HA HA.... I'm writing that one down for my "Kill the Competition Techniques" book.

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francof 14 years ago

That made me smile, genius! For those that say what's the point, we all looked at the video right?

Great way to create some buzz, ideas like that have not much choice but to become viral, much like a bad bug. It really flies in the face of traditional marketing methods.
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RobFighter

14 years ago

If you tried that at a US trade show you would probably have PETA up your ass 7 different ways making headlines about "your thoughtless and inhumane cruelty towards the poor, innocent flies" within 24 hours ;-)

Very cool and creative idea though...

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Brad Gosse

14 years ago

Originally Posted by RobFighter

If you tried that at a US trade show you would probably have PETA up your ass 7 different ways making headlines about "your thoughtless and inhumane cruelty towards the poor, innocent flies" within 24 hours ;-)

Very cool and creative idea though...

There is no such thing as bad publicity right?

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MissTerraK 14 years ago

Has anyone remembered what happens when you have a "bug ball"? The guy flies and the girl flies mix and match and leave nothing behind but maggots! I think it's a pile of crap!
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actionplanbiz

14 years ago

Thats Crazy! I think Ill do that with the Huge Flying Roaches we have here in Hawaii

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jimmyab

14 years ago

Fantastic idea! Just gotta figure out how to leave them lying all over the floor of the big Goog trade show and we're pumpin!

Any ideas? Big floor out there...

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MissTerraK 14 years ago

Originally Posted by jimmyab

Fantastic idea! Just gotta figure out how to leave them lying all over the floor of the big Goog trade show and we're pumpin!

Any ideas? Big floor out there...

Umm, how about we leave a rotten rodent in the far corner by the trash can where most of the ads will end up any way! Flies can find "stink' from miles away!
MissTerraK
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Azzurro

14 years ago

Great way to promote any products that came in a "Blue Bottle"

Sorry couldn't resist that one !

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Jack Duncan 14 years ago

Sheesh...I never knew that so many Warriors were so punny...

Brad...cool find.

Honestly though...What kind of flies did they use to carry these little ads. They must have imported these monster flies from the Amazon or something.
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WhoLetTheDogsLoose

14 years ago

Cool video and I've bookmarked it...
But I've always associated flies with garbage and dead animals, and something tells me that maybe this really shows that sometime "thinking outside of the box" isn't such a good idea.

Thanks for the link to the video!

Thanks

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These guys were thinking outside the box

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