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Doubling conersions with video?

by Chris Thompson
3 replies
I am on Mike Geary's affiliate newsletter (TruthAboutAbs.com) and I think he sends out valuable ideas that product vendors AND affiliates can use in their business, not just to promote his stuff.

Today he says he doubled conversions with a new split test. So I went to the website to see what I'd notice (maybe it was just a headline, who knows ...)

Nope. It's video.

Landing page has some stuff on it that says "free video" and references to valuable tips. Men and Women have their own link to click on (leads to pretty much same video, I assume tweaked for each gender).

The video is 20 minutes long, mostly a sales pitch but with valuable insights.

NO buy button on the side ... source code reveals a javascript to delay the "buy" button for the duration of the video, it shows up when the video is almost over.

Remember people talking about this a few months ago? Video skinning was the name. Well, for Gary to move all of his traffic over to this method it MUST be working. Thought I'd start a thread on it to see what people think. Anyone doing this?

Certainly some lessons here.
#conersions #doubling #video
  • Profile picture of the author Chris Thompson
    I'm surprised nobody replied to this ... maybe I hit a bad time slot for the submission and it got burried. But this is kinda IMPORTANT guys, a major clickbank vendor has gone to a model of forcing you to watch a 20 minute video before the buy button shows up. You'd think this would stimulate some conversation!
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  • Profile picture of the author johnlagoudakis
    I tried it myself with one CB product I was promoting but didn't have much success with it... having said that, however, my testing was very limited. One product, one video, 200 targeted visitors.

    Result was no sales.
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  • Profile picture of the author John Cabral
    I am on his newsletter also as I have always been into fitness and nutrition and getting up in age I am always looking for ways to get/stay in shape.

    Have been thinking how I can use video for my stuff. Thanks for the share.
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