Landing page, or a main site?

Ian Jackson · 09-21-2008, 01:16 AM

Hi

I eventually intend to utilise squidoo, a hub, a blog, and wordpress, on which to put content (articles & affiliate product reviews) and wondered where I should direct my "Bio" links to - a squeeze page, or a main site (I have developed both). Any advice for the best route please?

Ian

kenj · 09-21-2008, 02:54 AM

I think you need some superb copywriting to succeed with the squeeze page route.

I often clickaway from squeeze pages because a light goes on in my head that tells me I am being "sold to".

I love buying stuff but not being "sold to"

Because of this I would go with the main site.

The niche you are in is also a factor. People on non IM niches will get better click through on squeeze pages than well worn marketers

Mad Dawg · 09-21-2008, 03:24 AM

I would say it depends on your niche and business plan. If you're plan is to have a killer email marketing campaign and build as big a list as possible, then the squeeze page should get the traffic. If you have a killer sales letter and want people to just click and buy, then send them to your main site.

Ian Jackson · 09-22-2008, 04:38 AM

Thanks chaps. Yes, My niche is non-IM; finance/investing actually. The landing page is based (with his approval) on one from a very successful "guru" who's mentoring I subscribed to for a few months. He suggested the copy was fine, and as I promote affiliate products, I have no sales pages to worry about.

But I note from your replies, I could indeed go either way...

Ian

09-21-2008, 01:16 AM	#1
Ian Jackson Advanced Warrior War Room Member Join Date: Jun 2006 Location: Oxforshire, UK. Posts: 814 Thanks: 205 Thanked 43 Times in 38 Posts Contact Info	Landing page, or a main site? Hi I eventually intend to utilise squidoo, a hub, a blog, and wordpress, on which to put content (articles & affiliate product reviews) and wondered where I should direct my "Bio" links to - a squeeze page, or a main site (I have developed both). Any advice for the best route please? Ian

09-21-2008, 02:54 AM	#2
kenj Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,242 Blog Entries: 6 Thanks: 134 Thanked 234 Times in 171 Posts	Re: Landing page, or a main site? I think you need some superb copywriting to succeed with the squeeze page route. I often clickaway from squeeze pages because a light goes on in my head that tells me I am being "sold to". I love buying stuff but not being "sold to" Because of this I would go with the main site. The niche you are in is also a factor. People on non IM niches will get better click through on squeeze pages than well worn marketers
	The Memoirs Of Edward Rochester - Just imagine if Jane Eyre had been written by Mr Rochester. My first full length novel now on Kindle and In Print on Createspace. That's what I call a niche!

09-21-2008, 03:24 AM	#3
Mad Dawg HyperActive Warrior War Room Member Join Date: Aug 2008 Location: San Diego, USA Posts: 216 Thanks: 22 Thanked 18 Times in 16 Posts	Re: Landing page, or a main site? I would say it depends on your niche and business plan. If you're plan is to have a killer email marketing campaign and build as big a list as possible, then the squeeze page should get the traffic. If you have a killer sales letter and want people to just click and buy, then send them to your main site.

09-22-2008, 04:38 AM	#4
Ian Jackson Advanced Warrior War Room Member Join Date: Jun 2006 Location: Oxforshire, UK. Posts: 814 Thanks: 205 Thanked 43 Times in 38 Posts Contact Info	Re: Landing page, or a main site? Thanks chaps. Yes, My niche is non-IM; finance/investing actually. The landing page is based (with his approval) on one from a very successful "guru" who's mentoring I subscribed to for a few months. He suggested the copy was fine, and as I promote affiliate products, I have no sales pages to worry about. But I note from your replies, I could indeed go either way... Ian