What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionaire

Steven Wagenheim · 11-01-2009, 07:24 PM

I was just watching a Billy Mays commercial for that device that hooks onto
your steering wheel so that you can talk on your cell phone without getting
yourself killed.

The whole presentation, from start to finish, was brilliant.

You can watch it here.

YouTube - Billy Mays - Jupiter Jack

Do yourself a favor and analyze the whole thing.

And then, answer the question put forth in the thread title.

I want to see how many people really get it.

Ron Douglas · 11-01-2009, 07:25 PM

Can't watch the video - an error occured.

Steven Wagenheim · 11-01-2009, 07:27 PM

Quote:

Originally Posted by Ron Douglas

Can't watch the video - an error occured.

Ron, try watching it at the YouTube site itself.

Copy and paste the URL into another browser window.

That should do it.

Steven Wagenheim · 11-01-2009, 07:29 PM

Ron, I swapped out the video with another one.

This one should work.

ramone_johnny · 11-01-2009, 07:35 PM

I cant watch the video either Steve .....

Im stuck on dialup

freudianslip27 · 11-01-2009, 07:43 PM

Video played fine for me.

Hey, I need to get this! Personally the whole safety angle plays to me. Its dangerous talking on the phone and driving and that's a pretty powerful selling point for this device.

Matt

nicholasb · 11-01-2009, 07:48 PM

I would have to say enthusiasm.

the enthusiasm in his voice probably causes people to get more excited, I took a sales class one time and I think they called it a transfer of enthusiasm

Steven Wagenheim · 11-01-2009, 07:52 PM

Quote:

Originally Posted by nicholasb

I would have to say enthusiasm.

the enthusiasm in his voice probably causes people to get more excited, I took a sales class one time and I think they called it a transfer of enthusiasm

If I got enthused about a rock sitting on my kitchen table, would you buy it?

winebuddy · 11-01-2009, 07:53 PM

EASY...

SIMPLE....

All Inclusive and amazingly inexpensive....

SOLUTION to a problem...

Thats it.

edited to add - it's also easier and less expensive than alternate products

ramone_johnny · 11-01-2009, 08:03 PM

Over here in Australia, its illegal to drive whilst talking on your phone. I have a handsfree unit that attaches to the sunvisor.

Talinn · 11-01-2009, 08:16 PM

Quote:

Originally Posted by Steven Wagenheim

If I got enthused about a rock sitting on my kitchen table, would you buy it?

There are people who would. I vaguely remember Pet Rocks

Ron Douglas · 11-01-2009, 08:20 PM

A seemingly ideal (easy, convenient) solution to a problem - combined with social proof that it works, a great deal, and a risk free guarantee.

FaJeeb · 11-01-2009, 08:26 PM

Simplicity
The Aimed market is for ANYONE with a Car and a Mobile/Cell Phone, also very universal, no special makes or models needed, as well as no specific radio needed.
Inexpensive total price, very inexpensive product to produce.
Sells on Safety, with the mention of not having this is pretty much illegal in some states.

joshril · 11-01-2009, 08:31 PM

I haven't watched the video, but I'm sure the answer is that the video shows the actual benefits of the product to the prospect vs. just a bunch of features (WIIFM) and the perceived value to the prospective buyer is much higher than the price which equals a sale...

IMRookie1 · 11-01-2009, 08:32 PM

I'm new to this but I'll try to take a stab.

I read somewhere here that Copy Sells. A superbly written Sales Copy will sell products. Let me see if I get this write - the copy should grab attention, answer a basic human need, drive up product's value and interest, make an irresistible offer and make a call to action.

I think the reason this video works is it does all of the above. It grabs attention at the beginning (enthusiastic voice, woman dropping cellphone while driving, opening question), answers a basic human need (safety and following the law - a secondary promise), drive up value and interest by highlighting product features and benefits, made an irresistible offer (compared to $100 bluetooth devices, down to $19.99 with a fast-action bonus!) and a call to action.

What would you call the video anyway? Is it still a copy?

Wealthyclark · 11-01-2009, 08:44 PM

It is first offered at one price and then he makes you believe that if you act now you get a deep discount and a few free bonuses.

Kevin Riley · 11-01-2009, 08:45 PM

Quote:

Originally Posted by Steven Wagenheim

If I got enthused about a rock sitting on my kitchen table, would you buy it?

How much for the rock? And what kind of bonuses are you throwing in?

Notice how he pitches the phone mount (which you'd need anyways and I'd expect to come with the Jupiter Jack) as a bonus.

rapidscc · 11-01-2009, 08:50 PM

I'm no sales expert but after watching the video, here's what I noticed.

1. He presented the product BENEFITS in a clear way, repeated it several times
2. He stated how much the product is - $40
3. He created a strong call to action by immediately cutting the price in half - $19.99
4. He added an incentive to reinforce his call to action - he added a bonus..

But I guess the ultimate secret here is something else..

His video is indeed a well produced video copy but if you'll look at it, it's basically the same as some excellent sales copy roaming the Internet..

Now the question is, is this the most critical part of selling a product..

From what I can see here, the most critical part of selling the jupiter jack is uploading the excellently created video to youtube where it will be seen by millions of viewers and there'll be a possibility of it being seen by millions..Just think if millions of people saw this video ad and just 10% of them buy it...what will be the conversion of that?

That is for me the most critical part of selling..

All the best,

Omar

Bill Farnham · 11-01-2009, 09:16 PM

Branding.

Billy Mays built up a reputation of being able to produce sales for every product he sold. He made sure the products met the minimum expectations of his audience, and he added the believability.

He brought a recognizable image to the set everytime he showed up. He presented with power and enthusiasm.

Billy Mays + Product = Sales

Product + Unknown Pitchman = Wild Guess

Bottom line...most products pitched using infomercial marketing use the same tools and techniques, formulas and production values.

What he had that nobody else had was branding. More specifically, Billy Mays as the brand.

KJ

mhartmann · 11-01-2009, 09:18 PM

HI BILLY MAYS HERE = sales. Other than the man himself, the product's simplicity and price, as well as its mass audience count for a lot. It's not a small niche by any means.

Maria Gudelis · 11-01-2009, 09:27 PM

Quote:

Originally Posted by winebuddy

EASY...

SIMPLE....

All Inclusive and amazingly inexpensive....

SOLUTION to a problem...

Thats it.

edited to add - it's also easier and less expensive than alternate products

Ditto on that

Solution to a Problem...

And loved the tons and tons of repeat commands - "Call Now" all you have to do is.....

hmmmmmm....

Gotta love every facet of how he sells...right down to the 'authority color' of blue he is wearing!

even his pace, the tone,

geez- made me want one!

ThomasW · 11-01-2009, 09:30 PM

Problem-Reaction-Solution

By the way, does your rock come with a rock mount for the car?

Fendi Salim · 11-01-2009, 09:33 PM

Mass Market Appeal.

A rock sitting on a table isn't.

Gary Rambo · 11-01-2009, 09:42 PM

He believed in the product and used it himself. Those things combined will sell a product better than anything else.

Gary

Dan C. Rinnert · 11-01-2009, 09:44 PM

What's also noticeable is the information that is left out. $19.99 sounds like a good idea, but then there's shipping and handling. You get the "free bonus" if you just pay separate shipping & handling. Shipping and handling for the Jupiter Jack is $6.99 and another $6.99 for the bonus. So, that brings a $20 product up to about $34.

So, they're pitching what is said to be a $40 value for just $19.99, which gets people thinking they're getting a good deal, but then they end up paying almost $40 anyway, once the shipping and handling is tossed in.

And, if the Jupiter Jack is like other products, once you receive it, you'll also receive a bunch of other offers in the same package. What we see is just the front end; there'll be a number of backend sales from these other products--typically things that appeal to the same market.

Adam Carn · 11-01-2009, 09:48 PM

All that shouting gave me a headache! But it also embedded Jupiter Jack into my brain. His voice was very forceful.

Adam

Adam Carn · 11-01-2009, 09:49 PM

Quote:

Originally Posted by garovich

He believed in the product and used it himself. Those things combined will sell a product better than anything else.

Gary

I agree with that.

Adam

ThomasW · 11-01-2009, 10:00 PM

Hmmmm.....let's summarize all of the posts - if Steve believes in his rock, used it himself, wears a blue shirt, is enthusiastic, has some social proof (others like Steve's rock), and solves the problem of not having a rock just when you might need one - then sells it at a low price, Steve becomes a millionaire!

" What is the most critical part of selling a product" is the title of this thread. Proof. Look, it does what I am telling you it does.

Frank Donovan · 11-01-2009, 10:01 PM

At the risk of being accused of marketing heresy, I have to say that I found that video rather off-putting. I guess I don't appreciate being YELLED at.

I realize that's his style and it obviously works, but it probably doesn't help that those in-car devices are common in the UK where holding a cell phone while driving is illegal, so seeing someone evidently having to shout while using the phone gives the impression that it's a low quality item.

Nevertheless, it's a tightly scripted, well-structured advert and the personal demonstration of the product's benefits in situ, is certainly very effective.

Frank

CDarklock · 11-01-2009, 10:02 PM

Five minute wow.

I've been bitching at Microsoft's mobile and entertainment division about this for years. We have the highest capabilities in mobile devices on the market. What are we missing?

ONE THING that we can show the customer in FIVE MINUTES that makes them say "wow."

Don't have it? You lose. That simple.

clint48 · 11-01-2009, 10:02 PM

The part about ordering today to get the bonus is critical.

Clint

Lance K · 11-01-2009, 10:03 PM

Quote:

What Is The Most Critical Part Of Selling A Product?

MARKETING

"The aim of marketing is to make selling superfluous" ~ Peter Drucker

^^^^^
That said...sometimes you still have to ask for the order.

nicholasb · 11-01-2009, 10:06 PM

Quote:

Originally Posted by Steven Wagenheim

If I got enthused about a rock sitting on my kitchen table, would you buy it?

I just might

Craig Desorcy · 11-01-2009, 10:07 PM

"What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionaire"
Don't believe there is one... It's a powerful combination of many listed above delivered in a specific order.

Nice thread title however seeing that many folks in IM are looking for
the "Most Critical Part Of Selling/Magic Bullet".

Craig

Kurt · 11-01-2009, 10:25 PM

Quote:

Originally Posted by Craig Desorcy

"What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionaire"
Don't believe there is one... It's a powerful combination of many listed above delivered in a specific order.

Nice thread title however seeing that many folks in IM are looking for
the "Most Critical Part Of Selling/Magic Bullet".

Craig

I agree with Craig.

This product was actually featured last year on the TV reality show "Pitchmen" and it showed the behind the scenes marketing of Jupiter Jack well before the commercials were made public. There were a number of steps it had to pass...

First, it has to appeal to a wide TV audience.

Second, as CD said, it needed some "wow factor" for Billy, his partner Anthony Sullivan, and/or their investors. If it didn't "wow" them, it would have been dead in the water. And they did use the exact phrase "wow factor".

Third, it had to be sold for $19.95 or less.

Fourth, If it met all these criteria, a commercial was written based on the formula we've all seen many times.

Fifth, it was then test marketed in select TV areas, with an ad budget of about $50,000 (I think???).

Sixth, if the results of the tests were positive, they'd launch a full-scale TV ad campaign.

BTW, they wanted to call it "Juneau Jack", but that was already taken.

CurtisN · 11-01-2009, 10:34 PM

He presented a few objections that people might have about this sort of thing and then crushed them. I think that's a very important part of selling.

Yelling loudly, offering a bonus, and using the device during the commercial didn't hurt either

Curtis

Bill Farnham · 11-01-2009, 10:36 PM

Quote:

Originally Posted by Kurt

BTW, they wanted to call it "Juneau Jack", but that was already taken.

Actually Kurt, the name the inventor chose was Black Jack if you recall. But that name wouldn't fly, either.

KJ

fizzDIGG.com · 11-01-2009, 10:43 PM

As well as all the things stated above, before you begin your sales pitch, you need to believe in the product and have plenty of passion to drive it.

yourreviewer · 11-01-2009, 10:43 PM

*Only for Mature Audience*

YouTube - Cock Shot

Craig Desorcy · 11-01-2009, 10:46 PM

There are for sure some hardcore marketing
connoisseurs here

The criteria that needs to be met before they test the market is
an education in itself as Kurt pointed out.

Dragons Den's

Dragon Den's investors have their own criteria which is just as fascinating.
You'll have to do a whole lot of reading between the lines but it's there.
I'm talking about Dragon's Den shown in England.

Craig

Kurt · 11-01-2009, 10:49 PM

Quote:

Originally Posted by Killer Joe

Actually Kurt, the name the inventor chose was Black Jack if you recall. But that name wouldn't fly, either.

KJ

Hey KJ...Yep, you're correct. Then Andrew wanted Juno Jack (I miss spelled it above). I remember them having a little trouble coming up with a name that wasn't already trademarked, almost causing a delay in the production.

It was a great show for marketers...I'd like seeing Andrew Sullivan team up with Vince from Sham Wow and Slap Chop.

Raja Kamil · 11-01-2009, 11:11 PM

Here my try.

1. Billy May has his own reputation, by that, what he talk is something worth to listen
2. He came up with problems that bother us. ie, safety driving, no wire, no hassle, affordable etc
3. He demonstrated how easily it can be used
4. Testimoni, that really bother some people to buy a thing
5. Price cut (50% discount) and limited time
6. The last one is options to buy. He gave us 3 options to buy the jack, website, address and phone number.

what do you think ?

McManigal · 11-01-2009, 11:14 PM

If only I had the money to develop such a product.

dv8 · 11-01-2009, 11:21 PM

Quote:

Originally Posted by yourreviewer

*Only for Mature Audience*

You really think that's going to fly here?

As for the OP's original question...

Besides the obvious things already mentioned, mainly it being sold by Billy Mays, someone a lot of people like and trust. But, I think the main reason is believability. Billy demostrated how it works. You get to see how easy it is to use. He shows results....do this, do that, and you get this result. Simple and easy.

So I'm going with believability. One thing that is needed for someone to part with their money. They need to believe the product is going to give them the results they are after.

Other Points...
Another big thing is the fact that it's a product that a lot of people want.

Direct, CLEAR call to action. You are told EXACTLY what to do next.

Prashant_W · 11-01-2009, 11:22 PM

it's all in the way you market a product. you can probably sell just about anything in the world if you know how to sell.

scrofford · 11-01-2009, 11:22 PM

Quote:

Originally Posted by yourreviewer

*Only for Mature Audience*

YouTube - Cock Shot

ROFLMAO!!!!!!!!!! That was awesome!!!!!!!

actionplanbiz · 11-01-2009, 11:37 PM

The Most Critical Part Of Selling A Product is Presenting a simple easy Solution to a BIG Problem.

Find a Problem, provide a solution = $$$

(Sorry i cant unbold for some weird reason)

Globegenius · 11-01-2009, 11:44 PM

Quote:

Originally Posted by actionplanbiz

The Most Critical Part Of Selling A Product is Presenting a simple easy Solution to a BIG Problem.

Find a Problem, provide a solution = $$$

(Sorry i cant unbold for some weird reason)

I have to totally agree with that statement.

bobsstuff · 11-02-2009, 01:07 AM

Quote:

Originally Posted by Steven Wagenheim

If I got enthused about a rock sitting on my kitchen table, would you buy it?

You should ask that question of the guy who tried selling rocks, what were they called? OH YEA! "Pet Rocks"

nicholasb · 11-02-2009, 01:40 AM

Quote:

Originally Posted by bobsstuff

You should ask that question of the guy who tried selling rocks, what were they called? OH YEA! "Pet Rocks"

yeah they sold a bunch of those didnt they

11-01-2009, 07:25 PM	#2
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,749 Blog Entries: 4 Thanks: 780 Thanked 1,633 Times in 406 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Can't watch the video - an error occured.
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11-01-2009, 07:29 PM	#4
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,394 Blog Entries: 11 Thanks: 1,531 Thanked 6,192 Times in 2,288 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Ron, I swapped out the video with another one. This one should work.
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11-01-2009, 07:35 PM	#5
ramone_johnny No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 3,333 Thanks: 767 Thanked 1,372 Times in 688 Posts	Re: What Is The Most Critical Part Of Selling A Product? I cant watch the video either Steve ..... Im stuck on dialup
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11-01-2009, 07:43 PM	#6
freudianslip27 Senior Warrior Member War Room Member Join Date: Mar 2007 Posts: 1,315 Thanks: 26 Thanked 176 Times in 116 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Video played fine for me. Hey, I need to get this! Personally the whole safety angle plays to me. Its dangerous talking on the phone and driving and that's a pretty powerful selling point for this device. Matt
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11-01-2009, 07:48 PM	#7
nicholasb Senior Warrior Member War Room Member Join Date: Jul 2008 Location: , , USA. Posts: 1,910 Thanks: 85 Thanked 677 Times in 253 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair I would have to say enthusiasm. the enthusiasm in his voice probably causes people to get more excited, I took a sales class one time and I think they called it a transfer of enthusiasm
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11-01-2009, 07:53 PM	#9
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair EASY... SIMPLE.... All Inclusive and amazingly inexpensive.... SOLUTION to a problem... Thats it. edited to add - it's also easier and less expensive than alternate products
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11-01-2009, 08:03 PM	#10
ramone_johnny No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney Posts: 3,333 Thanks: 767 Thanked 1,372 Times in 688 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Over here in Australia, its illegal to drive whilst talking on your phone. I have a handsfree unit that attaches to the sunvisor.
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11-01-2009, 08:20 PM	#12
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,749 Blog Entries: 4 Thanks: 780 Thanked 1,633 Times in 406 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair A seemingly ideal (easy, convenient) solution to a problem - combined with social proof that it works, a great deal, and a risk free guarantee.
	Ron Douglas - MBA, CFA, NY Times Best Selling Author. As seen on Good Morning America, Home Shopping Network, Fox, ABC, NBC, People Magazine etc. - Discover how I sold 1.1 million books and ebooks CLICK HERE - Forget micro niches - Go Mainstream - $5.8 Million Case Study IT Outsourcing \| Copycat Recipes \| Best Traffic Course

11-01-2009, 08:26 PM	#13
FaJeeb Advanced Warrior Join Date: Sep 2009 Location: U.S. / Shanghai Posts: 657 Thanks: 10 Thanked 93 Times in 75 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Simplicity The Aimed market is for ANYONE with a Car and a Mobile/Cell Phone, also very universal, no special makes or models needed, as well as no specific radio needed. Inexpensive total price, very inexpensive product to produce. Sells on Safety, with the mention of not having this is pretty much illegal in some states.

11-01-2009, 08:31 PM	#14
joshril Joshua Hayes War Room Member Join Date: Mar 2009 Location: Hillsboro, OR Posts: 1,058 Thanks: 485 Thanked 245 Times in 119 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair I haven't watched the video, but I'm sure the answer is that the video shows the actual benefits of the product to the prospect vs. just a bunch of features (WIIFM) and the perceived value to the prospective buyer is much higher than the price which equals a sale...

11-01-2009, 08:32 PM	#15
IMRookie1 Rookie Warrior War Room Member Join Date: Oct 2009 Location: Philippines Posts: 67 Thanks: 41 Thanked 17 Times in 14 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair I'm new to this but I'll try to take a stab. I read somewhere here that Copy Sells. A superbly written Sales Copy will sell products. Let me see if I get this write - the copy should grab attention, answer a basic human need, drive up product's value and interest, make an irresistible offer and make a call to action. I think the reason this video works is it does all of the above. It grabs attention at the beginning (enthusiastic voice, woman dropping cellphone while driving, opening question), answers a basic human need (safety and following the law - a secondary promise), drive up value and interest by highlighting product features and benefits, made an irresistible offer (compared to $100 bluetooth devices, down to $19.99 with a fast-action bonus!) and a call to action. What would you call the video anyway? Is it still a copy?

11-01-2009, 08:44 PM	#16
Wealthyclark Warrior C War Room Member Join Date: Oct 2009 Posts: 433 Thanks: 42 Thanked 52 Times in 30 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair It is first offered at one price and then he makes you believe that if you act now you get a deep discount and a few free bonuses.

11-01-2009, 08:50 PM	#18
rapidscc Senior Warrior Member War Room Member Join Date: Sep 2008 Location: Sunny Philippines Posts: 1,682 Blog Entries: 26 Thanks: 462 Thanked 213 Times in 164 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair I'm no sales expert but after watching the video, here's what I noticed. 1. He presented the product BENEFITS in a clear way, repeated it several times 2. He stated how much the product is - $40 3. He created a strong call to action by immediately cutting the price in half - $19.99 4. He added an incentive to reinforce his call to action - he added a bonus.. But I guess the ultimate secret here is something else.. His video is indeed a well produced video copy but if you'll look at it, it's basically the same as some excellent sales copy roaming the Internet.. Now the question is, is this the most critical part of selling a product.. From what I can see here, the most critical part of selling the jupiter jack is uploading the excellently created video to youtube where it will be seen by millions of viewers and there'll be a possibility of it being seen by millions..Just think if millions of people saw this video ad and just 10% of them buy it...what will be the conversion of that? That is for me the most critical part of selling.. All the best, Omar
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11-01-2009, 09:16 PM	#19
Bill Farnham Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA. Posts: 2,704 Blog Entries: 5 Thanks: 2,586 Thanked 2,818 Times in 1,421 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Branding. Billy Mays built up a reputation of being able to produce sales for every product he sold. He made sure the products met the minimum expectations of his audience, and he added the believability. He brought a recognizable image to the set everytime he showed up. He presented with power and enthusiasm. Billy Mays + Product = Sales Product + Unknown Pitchman = Wild Guess Bottom line...most products pitched using infomercial marketing use the same tools and techniques, formulas and production values. What he had that nobody else had was branding. More specifically, Billy Mays as the brand. KJ
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11-01-2009, 09:18 PM	#20
mhartmann HyperActive Warrior War Room Member Join Date: May 2009 Posts: 175 Thanks: 18 Thanked 11 Times in 9 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair HI BILLY MAYS HERE = sales. Other than the man himself, the product's simplicity and price, as well as its mass audience count for a lot. It's not a small niche by any means.

11-01-2009, 09:30 PM	#22
ThomasW HyperActive Warrior War Room Member Join Date: Jul 2007 Location: chicago,il , USA. Posts: 176 Thanks: 2 Thanked 25 Times in 10 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Problem-Reaction-Solution By the way, does your rock come with a rock mount for the car?
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11-01-2009, 09:33 PM	#23
Fendi Salim HyperActive Warrior War Room Member Join Date: Jul 2006 Location: Internet Posts: 358 Thanks: 14 Thanked 13 Times in 9 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Mass Market Appeal. A rock sitting on a table isn't.
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11-01-2009, 09:42 PM	#24
Gary Rambo HyperActive Warrior War Room Member Join Date: Oct 2005 Posts: 260 Thanks: 180 Thanked 37 Times in 19 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair He believed in the product and used it himself. Those things combined will sell a product better than anything else. Gary

11-01-2009, 09:44 PM	#25
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,256 Blog Entries: 1 Thanks: 811 Thanked 2,180 Times in 1,004 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair What's also noticeable is the information that is left out. $19.99 sounds like a good idea, but then there's shipping and handling. You get the "free bonus" if you just pay separate shipping & handling. Shipping and handling for the Jupiter Jack is $6.99 and another $6.99 for the bonus. So, that brings a $20 product up to about $34. So, they're pitching what is said to be a $40 value for just $19.99, which gets people thinking they're getting a good deal, but then they end up paying almost $40 anyway, once the shipping and handling is tossed in. And, if the Jupiter Jack is like other products, once you receive it, you'll also receive a bunch of other offers in the same package. What we see is just the front end; there'll be a number of backend sales from these other products--typically things that appeal to the same market.
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11-01-2009, 09:48 PM	#26
Adam Carn Advanced Warrior War Room Member Join Date: Dec 2007 Location: London, United Kingdom Posts: 845 Thanks: 343 Thanked 161 Times in 55 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair All that shouting gave me a headache! But it also embedded Jupiter Jack into my brain. His voice was very forceful. Adam
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11-01-2009, 10:00 PM	#28
ThomasW HyperActive Warrior War Room Member Join Date: Jul 2007 Location: chicago,il , USA. Posts: 176 Thanks: 2 Thanked 25 Times in 10 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Hmmmm.....let's summarize all of the posts - if Steve believes in his rock, used it himself, wears a blue shirt, is enthusiastic, has some social proof (others like Steve's rock), and solves the problem of not having a rock just when you might need one - then sells it at a low price, Steve becomes a millionaire! " What is the most critical part of selling a product" is the title of this thread. Proof. Look, it does what I am telling you it does.
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11-01-2009, 10:01 PM	#29
Frank Donovan Unplugged War Room Member Join Date: Jul 2008 Location: London, UK. Posts: 1,504 Thanks: 538 Thanked 1,274 Times in 643 Posts Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair At the risk of being accused of marketing heresy, I have to say that I found that video rather off-putting. I guess I don't appreciate being YELLED at. I realize that's his style and it obviously works, but it probably doesn't help that those in-car devices are common in the UK where holding a cell phone while driving is illegal, so seeing someone evidently having to shout while using the phone gives the impression that it's a low quality item. Nevertheless, it's a tightly scripted, well-structured advert and the personal demonstration of the product's benefits in situ, is certainly very effective. Frank
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11-01-2009, 10:02 PM	#30
CDarklock AT gmail DOT com War Room Member Join Date: May 2009 Location: Kent, WA Posts: 6,952 Blog Entries: 4 Thanks: 1,740 Thanked 5,489 Times in 2,512 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Five minute wow. I've been bitching at Microsoft's mobile and entertainment division about this for years. We have the highest capabilities in mobile devices on the market. What are we missing? ONE THING that we can show the customer in FIVE MINUTES that makes them say "wow." Don't have it? You lose. That simple.
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11-01-2009, 10:02 PM	#31
clint48 Senior Warrior Member War Room Member Join Date: Jul 2005 Location: North Carolina Posts: 1,053 Thanks: 90 Thanked 61 Times in 51 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair The part about ordering today to get the bonus is critical. Clint
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11-01-2009, 10:07 PM	#34
Craig Desorcy Senior Warrior Member War Room Member Join Date: Jan 2004 Location: Japan Posts: 2,376 Blog Entries: 1 Thanks: 418 Thanked 913 Times in 211 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair "What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionaire" Don't believe there is one... It's a powerful combination of many listed above delivered in a specific order. Nice thread title however seeing that many folks in IM are looking for the "Most Critical Part Of Selling/Magic Bullet". Craig
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11-01-2009, 10:34 PM	#36
CurtisN Senior Warrior Member War Room Member Join Date: Mar 2008 Location: Toronto, Canada. Posts: 1,300 Thanks: 143 Thanked 231 Times in 187 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair He presented a few objections that people might have about this sort of thing and then crushed them. I think that's a very important part of selling. Yelling loudly, offering a bonus, and using the device during the commercial didn't hurt either Curtis
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11-01-2009, 10:43 PM	#38
fizzDIGG.com Sharing Wealth&Knowledge Join Date: Aug 2009 Posts: 19 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair As well as all the things stated above, before you begin your sales pitch, you need to believe in the product and have plenty of passion to drive it.
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11-01-2009, 11:11 PM	#42
Raja Kamil WSORebate.com War Room Member Join Date: Nov 2008 Location: Selangor, MALAYSIA Posts: 1,377 Blog Entries: 5 Thanks: 338 Thanked 359 Times in 188 Posts Social Networking Contact Info	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair Here my try. 1. Billy May has his own reputation, by that, what he talk is something worth to listen 2. He came up with problems that bother us. ie, safety driving, no wire, no hassle, affordable etc 3. He demonstrated how easily it can be used 4. Testimoni, that really bother some people to buy a thing 5. Price cut (50% discount) and limited time 6. The last one is options to buy. He gave us 3 options to buy the jack, website, address and phone number. what do you think ?
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11-01-2009, 11:14 PM	#43
McManigal HyperActive Warrior War Room Member Join Date: Nov 2009 Location: Salt Lake City Posts: 194 Thanks: 16 Thanked 16 Times in 4 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair If only I had the money to develop such a product.
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11-01-2009, 11:22 PM	#45
Prashant_W HyperActive Warrior War Room Member Join Date: May 2008 Location: , , Singapore. Posts: 337 Thanks: 52 Thanked 15 Times in 13 Posts	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair it's all in the way you market a product. you can probably sell just about anything in the world if you know how to sell.

11-01-2009, 11:37 PM	#47
actionplanbiz edgedweapons War Room Member Join Date: May 2009 Posts: 960 Thanks: 169 Thanked 64 Times in 62 Posts Social Networking	Re: What Is The Most Critical Part Of Selling A Product? Get This Right And You Can Be A Millionair The Most Critical Part Of Selling A Product is Presenting a simple easy Solution to a BIG Problem. Find a Problem, provide a solution = $$$ (Sorry i cant unbold for some weird reason)
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