Does anybody go to this level of list-scrubbing?
Basically if these subscribers have not so much as opened an email, they are considered 'dead prospects' and are of no use to the goals of having a subscriber list but they are maybe too lazy to hit the 'Unsubscribe' link and are simple removed by the software. After all the point of email marketing is to create revenue on-demand right? If said subscribers are just wasting list space and helping to jack up your autoresponder fee, why have them?
Maintaining a highly-responsive list is without a doubt an email marketers goal (I know I've had an occasional dream of 100% open and clickthru rate! ) so I'am wondering if any fellow warriors scrub their list of 'dead prospects' or not and why/why not.
Len Latimer
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