by miset
5 replies
Hey ppls,

Im currently building a salespage for a new product that I will be launching very soon, and I'm wondering if ye could provide some input.

My salespage is almost finished now and the only thing im missing is a suitable call to action.

Im getting it hard to create a truely convincing limited availability urgency call to action on the page,

Has anybody and idea of where I can find a good one, is there any on a particular site that ye like, id be very interested to know,

Thanks,
#salespage
  • I've never been able to create a convincing urgency on a sales page unless you TRULY intend to close the doors at one particular date, in which case you can always state "there are X days left to close down".

    But otherwise, it's difficult to convince anyone on limited availability on a digital product.
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  • Profile picture of the author miset
    Difficult but not impossible, im just not sure which one works, anybody else have any ideas?
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  • Profile picture of the author fitzwar
    You could try hiring a copywriter, they might be quite expensive but worth every penny if they turn your readers into sales
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    • Profile picture of the author Matt James
      You don't say if the product IS actually limited in some way?

      If it's not, that's no problem either. You just have to persuade the reader that if they miss out on this, they'll forget all about the opportunity in front of them right now... and be worse off further down the line.

      Convince them to take action NOW. After all... it's the guys who live 'in the moment' and refuse to dither over decisions who truly succeed in this business, right?
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  • Profile picture of the author Colin Theriot
    I can fix it for you. But not for free.

    Here's some quick advice about scarcity - it's NOT just about a countdown or a limited number of copies. The key to scarcity is convincing the reader that the opportunity of buying your product at this very moment is a unique opportunity that will never happen again in their lifetime. I hate when I see promotions that say "this might not happen again". Forget "might". Make it LITERALLY a unique opportunity.

    And then, if you don't want them to be mad afterwards, that has to be TRUE.

    Fortunately, this is easy if you offer a bonus of LIVE training, because then you cover both bases. Then make this a deeply integrated part of the story of both the creation of the product AND why you are marketing it TO that particular person, and why NOW rather than any other time.

    Anyway, hope that helps, and if you want some actual work put in (and you have money), PM me. I'm pretty good and can prove it. Otherwise, enjoy the free tips, and I hope they help you really crush it for this promo. Good luck!
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