Can someone give me some website advice?

Just a quick hit here...

I tried to look at this as a consumer would. If I opted in for a "free training" and found what you have here, I would be unlikely to buy anything from either you or the person you're promoting. I'd feel tricked and disrespected. The words "bait and switch" come to mind.

Since you also collected my email address before showing me your site, I'll assume that I'm going to get a similar pitch in my email box.

Being new is not a crime, and I commend you for seeking feedback. So here's an idea for tweaking what you have to avoid the impression I got.

First, be right up front with me. Tell me that you've found a product that fills in the blanks more completely than you can in a free course. Tell me you are giving me both a preview of the product and a look at the blueprint. Let me know that you respect my intelligence enough to tell me straight up what's going on.

Rather than ending each short page with a tepid call to action, tease with some specific tidbits of what the chapter holds. Copywriter Clayton Makepeace calls these little blurbs "fascinations" - if you go to his site at The Total Package and hunt around, you should find a free report with several formulas he uses to write these...

Nick, I think you have the underpinnings of a successful promotion. It just needs a little tweaking. Keep in mind this my opinion and it might be worth what you paid for it. Take what you feel is useful and ignore the rest...

Hey John,

Thanks for going through it and writing that up for me! I see what you're saying about changing the text on the front page to read more like "I'm going to show you a preview of a product" rather than make them feel like they've been bait-and-switched once they get inside.

The emails that I'm sending out are actually on day 0 just to tell them how to get to the site, day 2 to see if they had any feedback or if I could answer questions and then day 4 to make sure they understood the information and a call to action to continue their learning by purchasing the product.

I'll definitely go through and not make the call to action on every page but rather make it flow more naturally.

I clearly have some more work to do. Thanks again for your insight -- it's appreciated.

JohnMcCabe is giving excellent advice. Often it's difficult to find exactly the pefect fit between giving too much information away free, measured against not enough. His idea of the paid one, being more through then the freebie is a perfect way to cover both bases.

Also, as you've no doubt seen here on WF, it's always better to give a customer even more than they expect, while it could be a loss leader on the frontend, as a rule it pays dividends down the road.

Yeah, I agree showbizvet. It's tough because I actually worked really hard on writing that stuff up only to realize I need to change my angle. Oh well.. gotta do what you gotta do. =)

Hey John,

Thanks again for helping me out and clarifying that stuff. I looked at some of the Clayton Makepeace copywriting stuff and it looks like it could be helpful so I'm going to go through more of that.

You've given me some good ideas. I really like the idea of having something like "Order Now | Continue -->" and keeping the main text focused mostly on what I'm trying to teach.

Thanks again.