If it performs as expected, we figure that the site will burn brightly for a short period of time, then completely burn out within a few months. There really is no long-term viability model for this property. It will get tremendous attention for the shock value and generate hundreds of thousands, perhaps millions, of page views per month for a very short time.
The hits will be completely untargeted.
It's virtually unique, there's nothing like it out there that we know of, and as such a partnership with another site or group of sites doesn't seem likely as a potential revenue option.
So, under those circumstances, other than slapping Adsense on every page, how would you monetize it?