Google Analytics - Basic Question

[phil79]

I know I should be using this but it's overwhelming to me. Would appreciate a point in the right direction from Warriors that use Google Analytics (GA).

- I mainly want to track whether a visitor that clicks on an ad (google ads, banner ads, offline classifieds via tracker link) goes on to purchase a product. Can GA do this?

- Is it a huge learning curve? I've had enough of them!

- Anyone had experience outsourcing the set up and management of GA? Is it expensive? Has it been cost effective?

- How easily can GA be integrated? Many of my sites use a platform that doesn't allow php, asp or mysql - only html and javascript etc.

- What's the difference between GA and Website Optimizer?

Many thanks,

Phil.

[euhlir]

GA is very easy to setup. It gives you code you just paste into your html. If you use Wordpress there are several plugins for it as well.

[Mark Jordan]

I thought it was a little confusing at first. But I just followed the directions to sign up and it was actually pretty easy. I took less than ten minutes. Copy the code to place on every page you want to track, and don't forget to "activate" the account on the last page.

Good luck.

[sweetfranky]

I used another system for years before I used GA. More so I PAID for that system which was junk compared to GA.

GA will look a bit clunky at first but you will get used to it. I believe there is a flash tutorial that google provides. I would try and set it up yourself. This is a tool you want to be good with as you will probably use it for all your other sites in the future.

[Christophe Young]

Yes, it's EASY to set up! You don't need to outsource it. Believe me, I like things simple and this really is.

[RichPargeter]

It's pretty easy to setup, just follow the instructions from Google

I think you may need conversion tracking set up as well if you want to track all the way through to the purchase page.