Content on my site? Or, in an e-book?

brchap · 11-06-2009, 11:55 PM

So, after some considerable keyword research using some tools suggested on this forum, I found a potentially profitable "sub-niche". Lot's of traffic... a reasonable amount of competition, etc.

I registered the domain name, loaded up Wordpress and started writing the first keyword-rich article. I haven't posted the article yet... just wrote it. I was a little hesitant to post it just yet, because it's a LONG article... about 3000 words of quality stuff... with a number of affiliate links.

So, basically, what I'm asking is:

Should I make the article into a free e-book for an opt-in, and just keep the blog posts very short? The advantage here would be that I would start building a good list from the start... the disadvantage is that I haven't even tested this niche very well yet, and I may just be spinning my wheels here.

Or, should I start out the blog with a bang, and make the long article a sticky post on the front page to draw people in. The advantage, of course would be that I can test the niche, test the conversion potential and get some traffic started. If the traffic looks good and I start making a little coin, I could write an e-book and set up the opt-in/autoresponder stuff. The disadvantage, of course, is that I may miss out on adding some subscribers from the start.

I'm open to suggestions.

David Wolfman · 11-07-2009, 03:01 AM

I would give them the ebook as incentive to opt in, but later:

I would place a link to online content (available only to subscribers ( make sure they know this)) in an email, this teaches the prospects to click on links in your emails.

Then I would deliver the online content in very attractive way that would make them want to come back for more next time. This serves also as a platform to advertise your other stuff and insert affiliate links.

11-06-2009, 11:55 PM	#1
brchap Active Warrior Join Date: Sep 2009 Location: Loveland, Colorado Posts: 57 Thanks: 19 Thanked 10 Times in 6 Posts Social Networking	Content on my site? Or, in an e-book? So, after some considerable keyword research using some tools suggested on this forum, I found a potentially profitable "sub-niche". Lot's of traffic... a reasonable amount of competition, etc. I registered the domain name, loaded up Wordpress and started writing the first keyword-rich article. I haven't posted the article yet... just wrote it. I was a little hesitant to post it just yet, because it's a LONG article... about 3000 words of quality stuff... with a number of affiliate links. So, basically, what I'm asking is: Should I make the article into a free e-book for an opt-in, and just keep the blog posts very short? The advantage here would be that I would start building a good list from the start... the disadvantage is that I haven't even tested this niche very well yet, and I may just be spinning my wheels here. Or, should I start out the blog with a bang, and make the long article a sticky post on the front page to draw people in. The advantage, of course would be that I can test the niche, test the conversion potential and get some traffic started. If the traffic looks good and I start making a little coin, I could write an e-book and set up the opt-in/autoresponder stuff. The disadvantage, of course, is that I may miss out on adding some subscribers from the start. I'm open to suggestions.
	Bradley Chapple, Decide what you want, decide what you are willing to exchange for it. Establish your priorities and go to work. - H. L. Hunt

11-07-2009, 03:01 AM	#2
David Wolfman HyperActive Warrior War Room Member Join Date: Oct 2009 Location: Midlands, UK Posts: 176 Thanks: 13 Thanked 14 Times in 14 Posts	Re: Content on my site? Or, in an e-book? I would give them the ebook as incentive to opt in, but later: I would place a link to online content (available only to subscribers ( make sure they know this)) in an email, this teaches the prospects to click on links in your emails. Then I would deliver the online content in very attractive way that would make them want to come back for more next time. This serves also as a platform to advertise your other stuff and insert affiliate links.
	http://DavidWolfman.com