My plan on how to beat the FTC rules

Harvey Segal · 11-07-2009, 01:41 AM

If you are worried that the FTC will clamp down on you
for exaggeration in your sales copy I have the solution.

Whatever your product create another sales page absolutely identical.

You just change one thing.

You give the product a title "Hot cakes".

In your original copy you can now truthfully say

"This product is selling like hot cakes"

Like it ?

Well I have lots of other similar titles you can use.

Watch out for a WSO soon.

Harvey

BIG Mike · 11-07-2009, 01:57 AM

Until Harvey came along, I could only dream of selling anything like Hotcakes, but I want to say that thanks to Harvey's WSO taught me how to sell all my products like Hotcakes too!

Jason Anderson · 11-07-2009, 02:05 AM

Hilarious Harvey. Hope nobody actually tries that...LOL

rosetrees · 11-07-2009, 02:07 AM

or just sell hot cakes. Turn them into pdfs so you can sell them internationally - I'll have a chocolate one please.

Mark Brian · 11-07-2009, 02:09 AM

*is creating a product called Hotcakes/Crazy/Very Fast*

Rob Whisonant · 11-07-2009, 03:12 AM

LOL I love it! But in the long run why not actually be honest on your sales page? Seems like a no brainier to me.

Re's
Rob Whisonant

BradCarroll · 11-07-2009, 03:33 AM

I'm changing my name to HotCakes. Not the most masculine sounding name but bizness is bizness.

Kevin Riley · 11-07-2009, 04:20 AM

Quote:

Originally Posted by BradCarroll

I'm changing my name to HotCakes. Not the most masculine sounding name but bizness is bizness.

Wait one minute! I've already trademarked the name. Already have my line of products out.

David Chung · 11-07-2009, 04:51 AM

China's the market of the future! You need to get your products selling like Dumplings!

Martin.Avis · 11-07-2009, 06:34 AM

With reference to the OP, I do wish people would stop posting so-called 'advice' without providing clear video proof of its efficacy.

I have actually carried out my own tests and have found that hot cakes do not, in fact, sell as well as warm or cold cakes. I sold hot cakes by mail order for a while and the refund rate was unacceptably high due to people opening the package and claiming that the cakes were no longer hot on arrival. Scammers!

Affiliates proved to be a problem too. Too many chose the same affiliate id - an X - and so at Eastertime differentiating between batches proved to be a nightmare.

In the end I had to swallow the losses.

Which may explain why I've now moved on to the diet niche.

Martin

Steve Crooks · 11-07-2009, 06:48 AM

lol.. Very good.

Quote:

Originally Posted by Martin.Avis

With reference to the OP, I do wish people would stop posting so-called 'advice' without providing clear video proof of its efficacy.

I have actually carried out my own tests and have found that hot cakes do not, in fact, sell as well as warm or cold cakes. I sold hot cakes by mail order for a while and the refund rate was unacceptably high due to people opening the package and claiming that the cakes were no longer hot on arrival. Scammers!

Affiliates proved to be a problem too. Too many chose the same affiliate id - an X - and so at Eastertime differentiating between batches proved to be a nightmare.

In the end I had to swallow the losses.

Which may explain why I've now moved on to the diet niche.

Martin

bgmacaw · 11-07-2009, 07:04 AM

Good idea but unfortunately 'hot cakes' are regulated by the FDA and using them in this context is illegal without full disclosure of their nutritional values.

Fernando Veloso · 11-07-2009, 07:06 AM

Quote:

Originally Posted by Jason Anderson

Hilarious Harvey. Hope nobody actually tries that...LOL

Bet someone will

Better state you're not advising people to do this yadda yadda yadda...

Harvey Segal · 11-07-2009, 07:08 AM

Quote:

Originally Posted by Martin.Avis

Affiliates proved to be a problem too.

So you think affiliates have a problem with hot cakes ?

Well let me tell you about cookies.

Harvey

Martin.Avis · 11-07-2009, 08:17 AM

Quote:

Well let me tell you about cookies.

Oh they're not so bad - everybody loves cookie dough!

seasoned · 11-07-2009, 08:29 AM

The FDA is against DECEPTIVE advertising! There is plenty of precedent to support that. So doing what harvey suggests IS a violation. In fact, that would make it CLEAR you are TRYING to deceive and could make things WORSE! When all is said and done, the FDA does NOT care what you say! It isn't about words at all! It is about PERCEPTION! Trying to use words, no matter how true, to give the wrong perception is breaking their rules.

Steve

Scott Ames · 11-07-2009, 08:37 AM

Quote:

Originally Posted by seasoned

The FDA is against DECEPTIVE advertising! There is plenty of precedent to support that. So doing what harvey suggests IS a violation. In fact, that would make it CLEAR you are TRYING to deceive and could make things WORSE! When all is said and done, the FDA does NOT care what you say! It isn't about words at all! It is about PERCEPTION! Trying to use words, no matter how true, to give the wrong perception is breaking their rules.

Steve

I don't think he was being serious.

Martin.Avis · 11-07-2009, 08:40 AM

Quote:

Originally Posted by seasoned

The FDA is against DECEPTIVE advertising! There is plenty of precedent to support that. So doing what harvey suggests IS a violation. In fact, that would make it CLEAR you are TRYING to deceive and could make things WORSE! When all is said and done, the FDA does NOT care what you say! It isn't about words at all! It is about PERCEPTION! Trying to use words, no matter how true, to give the wrong perception is breaking their rules.

Steve

The only thing funnier than Harvey's posts is reading the replies from people who haven't read them properly.

Shame on you Steve - after nearly 10,000 posts you should know Harvey better!

Martin

Bill Farnham · 11-07-2009, 10:30 AM

I think Harvey is on to something here.

The first product I sold on niche marketing I named it "Sliced Bread". It didn't sell very well as folks could buy the stuff locally and didn't understand mine was a downloadable product on how to slice your market to make some bread.

So for my second product I have honestly been able to say that "This Is The Greatest Thing Since Sliced Bread".

In the eyes of the FTC if I hadn't used that name for the first product I'd probably be toast.

KJ

tj · 11-07-2009, 10:49 AM

Quote:

Originally Posted by Martin.Avis

The only thing funnier than Harvey's posts is reading the replies from people who haven't read them properly.

Shame on you Steve - after nearly 10,000 posts you should know Harvey better!

Martin

He cannot always hide behind funny postings - you should know that some people take it serious

Timo

James Campbell · 11-07-2009, 10:55 AM

Quote:

Originally Posted by seasoned

The FDA is against DECEPTIVE advertising! There is plenty of precedent to support that. So doing what harvey suggests IS a violation. In fact, that would make it CLEAR you are TRYING to deceive and could make things WORSE! When all is said and done, the FDA does NOT care what you say! It isn't about words at all! It is about PERCEPTION! Trying to use words, no matter how true, to give the wrong perception is breaking their rules.

Steve

I think you mean the FTC.

The Food and Drug Administration doesn't really care about advertising standards regarding non-drug related/non-health claim related products.

James

Elmer Hurlstone · 11-07-2009, 11:11 AM

Quote:

Originally Posted by Harvey.Segal

If you are worried that the FTC will clamp down on you
for exaggeration in your sales copy I have the solution.

Whatever your product create another sales page absolutely identical.

You just change one thing.

You give the product a title "Hot cakes".

In your original copy you can now truthfully say

"This product is selling like hot cakes"

Like it ?

Well I have lots of other similar titles you can use.

Watch out for a WSO soon.

Harvey

Dear Mr. Segal,

With bated breath I anxiously await the launch of your proposed WSO.

Perhaps you'll be kind enough to entertain some pertinent questions.

1. Will you use this strategy for the WSO? And, if so, how will you circumvent the traditional WSO protocol of only one WSO per product?

2. Typically marketing launches, WSO's included, include a compelling bonus. May I suggest, for the "Hot Cakes" only side of the equation, "hot biscuits* and sorghum syrup"?

This is a bonus that will surely resonate with those among us who proudly live in the Southern US.

Humbly submitted,

Elmer Hurlstone

*Kindly note these would be "biscuits" as defined in AmEng usage as opposed to the BrEng usage which actually refers to cookies, crackers and moon pies.

Martin.Avis · 11-07-2009, 07:07 PM

Quote:

The Food and Drug Administration doesn't really care about advertising standards regarding non-drug related/non-health claim related products.

Steve is probably right - the FDA are likely to be far more concerned about hot cakes that the FTC.

Martin

Bev Clement · 11-07-2009, 07:56 PM

Quote:

Originally Posted by Elmer Hurlstone

*Kindly note these would be "biscuits" as defined in AmEng usage as opposed to the BrEng usage which actually refers to cookies, crackers and moon pies.

Moon pies are British, I think you might have confused it with moon cakes in China, which I tried to sell you or was it Peter Bestel. I was honest to say they were yucky, greasy, horrible, terrible.

Tina Golden · 11-07-2009, 08:09 PM

Quote:

Originally Posted by Fernando Veloso

Bet someone will

Better state you're not advising people to do this yadda yadda yadda...

This may not be the kindest thing to say but do we need internet marketers with so little common sense?

Quote:

Originally Posted by seasoned

The FDA is against DECEPTIVE advertising! There is plenty of precedent to support that. So doing what harvey suggests IS a violation. In fact, that would make it CLEAR you are TRYING to deceive and could make things WORSE! When all is said and done, the FDA does NOT care what you say! It isn't about words at all! It is about PERCEPTION! Trying to use words, no matter how true, to give the wrong perception is breaking their rules.

Steve

You are either knowingly using the FDA and being funny yourself or you are humor-impaired. I can't decide which from this post.

Quote:

Originally Posted by John Waits

Consider this a fail of a plan.

I would rather be honest than dishonest mate!

You haven't been here long enough to realize that Harvey rarely posts a serious thread but surely you could get the humor in that post? I should think "hotcakes" would have given it away to all but the extremely humor-impaired.

Quote:

Originally Posted by tj

He cannot always hide behind funny postings - you should know that some people take it serious

Timo

Shouldn't those people be weeded out early in the game? I should think that would be a kindness...lol.

Tina

Elmer Hurlstone · 11-07-2009, 08:15 PM

Quote:

Originally Posted by Bev Clement

Quote:

Originally Posted by Elmer Hurlstone

*Kindly note these would be "biscuits" as defined in AmEng usage as opposed to the BrEng usage which actually refers to cookies, crackers and moon pies.

Moon pies are British, I think you might have confused it with moon cakes in China, which I tried to sell you or was it Peter Bestel. I was honest to say they were yucky, greasy, horrible, terrible.

Bev,

Your British and Chinese "Moon Pies" are not our Southern (N.)American "Moon Pies".

Please note this authoritative source on the subject:

Moon pie - Wikipedia, the free encyclopedia

Elmer

11-07-2009, 01:41 AM	#1
Harvey Segal Mr SuperTips War Room Member Join Date: Jul 2002 Location: United Kingdom. Posts: 3,754 Thanks: 39 Thanked 630 Times in 263 Posts	My plan on how to beat the FTC rules If you are worried that the FTC will clamp down on you for exaggeration in your sales copy I have the solution. Whatever your product create another sales page absolutely identical. You just change one thing. You give the product a title "Hot cakes". In your original copy you can now truthfully say "This product is selling like hot cakes" Like it ? Well I have lots of other similar titles you can use. Watch out for a WSO soon. Harvey

11-07-2009, 01:57 AM	#2
BIG Mike Drunken Greek War Room Member Join Date: Dec 2004 Posts: 9,630 Blog Entries: 1 Thanks: 1,847 Thanked 3,671 Times in 1,070 Posts	Re: My plan on how to beat the FTC rules Until Harvey came along, I could only dream of selling anything like Hotcakes, but I want to say that thanks to Harvey's WSO taught me how to sell all my products like Hotcakes too!

11-07-2009, 02:05 AM	#3
Jason Anderson Advanced Warrior War Room Member Join Date: Nov 2006 Location: Orlando, FL, USA Posts: 760 Thanks: 9 Thanked 26 Times in 20 Posts Social Networking Contact Info	Re: My plan on how to beat the FTC rules Hilarious Harvey. Hope nobody actually tries that...LOL
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11-07-2009, 02:07 AM	#4
rosetrees Carol War Room Member Join Date: Aug 2008 Location: UK Posts: 2,732 Blog Entries: 13 Thanks: 341 Thanked 731 Times in 514 Posts Social Networking	Re: My plan on how to beat the FTC rules or just sell hot cakes. Turn them into pdfs so you can sell them internationally - I'll have a chocolate one please.
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11-07-2009, 02:09 AM	#5
Mark Brian Spartan Warrior War Room Member Join Date: Jul 2008 Location: PH Posts: 903 Thanks: 122 Thanked 144 Times in 72 Posts	Re: My plan on how to beat the FTC rules is creating a product called Hotcakes/Crazy/Very Fast

11-07-2009, 03:12 AM	#6
Rob Whisonant Mountain Climber Dude War Room Member Join Date: Jan 2007 Location: The great outdoors! Posts: 913 Thanks: 35 Thanked 116 Times in 64 Posts	Re: My plan on how to beat the FTC rules LOL I love it! But in the long run why not actually be honest on your sales page? Seems like a no brainier to me. Re's Rob Whisonant
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11-07-2009, 03:33 AM	#7
BradCarroll PRs,Reports,Sales Writing War Room Member Join Date: Dec 2005 Location: Las Vegas, NV Posts: 368 Thanks: 93 Thanked 39 Times in 30 Posts Social Networking Contact Info	Re: My plan on how to beat the FTC rules I'm changing my name to HotCakes. Not the most masculine sounding name but bizness is bizness.
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11-07-2009, 04:51 AM	#9
David Chung HyperActive Warrior War Room Member Join Date: Jun 2007 Location: , , Thailand. Posts: 149 Thanks: 30 Thanked 55 Times in 27 Posts	Re: My plan on how to beat the FTC rules China's the market of the future! You need to get your products selling like Dumplings!
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11-07-2009, 06:34 AM	#10
Martin.Avis The dot is silent War Room Member Join Date: Jul 2003 Location: Sunny Sidcup, United Kingdom. Posts: 1,739 Thanks: 140 Thanked 666 Times in 178 Posts	Re: My plan on how to beat the FTC rules With reference to the OP, I do wish people would stop posting so-called 'advice' without providing clear video proof of its efficacy. I have actually carried out my own tests and have found that hot cakes do not, in fact, sell as well as warm or cold cakes. I sold hot cakes by mail order for a while and the refund rate was unacceptably high due to people opening the package and claiming that the cakes were no longer hot on arrival. Scammers! Affiliates proved to be a problem too. Too many chose the same affiliate id - an X - and so at Eastertime differentiating between batches proved to be a nightmare. In the end I had to swallow the losses. Which may explain why I've now moved on to the diet niche. Martin
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11-07-2009, 07:04 AM	#12
bgmacaw Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Atlanta GA Metro Area, USA. Posts: 3,643 Blog Entries: 5 Thanks: 311 Thanked 925 Times in 644 Posts Social Networking	Re: My plan on how to beat the FTC rules Good idea but unfortunately 'hot cakes' are regulated by the FDA and using them in this context is illegal without full disclosure of their nutritional values.
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11-07-2009, 08:29 AM	#16
seasoned Senior Warrior Member War Room Member Join Date: Jan 2003 Location: , , USA. Posts: 11,102 Thanks: 1,413 Thanked 727 Times in 634 Posts	Re: My plan on how to beat the FTC rules The FDA is against DECEPTIVE advertising! There is plenty of precedent to support that. So doing what harvey suggests IS a violation. In fact, that would make it CLEAR you are TRYING to deceive and could make things WORSE! When all is said and done, the FDA does NOT care what you say! It isn't about words at all! It is about PERCEPTION! Trying to use words, no matter how true, to give the wrong perception is breaking their rules. Steve

11-07-2009, 10:30 AM	#19
Bill Farnham Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA. Posts: 2,703 Blog Entries: 5 Thanks: 2,579 Thanked 2,818 Times in 1,421 Posts Social Networking	Re: My plan on how to beat the FTC rules I think Harvey is on to something here. The first product I sold on niche marketing I named it "Sliced Bread". It didn't sell very well as folks could buy the stuff locally and didn't understand mine was a downloadable product on how to slice your market to make some bread. So for my second product I have honestly been able to say that "This Is The Greatest Thing Since Sliced Bread". In the eyes of the FTC if I hadn't used that name for the first product I'd probably be toast. KJ
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