I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy?

Paula S · 11-07-2009, 02:30 PM

Someone just gave me a $25 gift card to Barnes and Noble.

I'm getting ready to head over there now.

Anyone have a recommended book for me to find?

FriendlyRob · 11-07-2009, 02:33 PM

The only one that I'm aware of is Multiple Streams of Internet Income by some dude named Robert Allen. If you find any of value, please let us know.

Paula S · 11-07-2009, 02:35 PM

Sure thing... I'll post here when I get back if I find something good.

AmyBrown · 11-07-2009, 02:44 PM

My recommendation is: CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman

Chris Pambos · 11-07-2009, 02:47 PM

Crush It! by Gary Vaynerchuk

lonestar164 · 11-07-2009, 02:48 PM

Anything by Seth Godin.

KDH · 11-07-2009, 02:49 PM

Depends on what level you're at?? Perry Marshall's guide to google adwords is good but you may already know a lot about PPC.

How's your sales page converting? Some of the old direct response copywriter stuff is EXCELLENT. (easily adapted to internet marketing)

Maybe you need something like Predictably Irrational or Influence.

Depends on where you're at

ItsDubC · 11-07-2009, 03:06 PM

A few that I've found extremely eye-opening have been:

The Ultimate Sales Letter by Dan Kennedy
Moonlighting on the Internet by Yanik Silver
The Official Get Rich Quick Guide to Information Marketing on the Internet by Robert Skrob & Bob Regnerus

KDH · 11-07-2009, 03:23 PM

Quote:

Originally Posted by ItsDubC

A few that I've found extremely eye-opening have been:

The Ultimate Sales Letter by Dan Kennedy
Moonlighting on the Internet by Yanik Silver
The Official Get Rich Quick Guide to Information Marketing on the Internet by Robert Skrob & Bob Regnerus

The Ultimate Sales Letter is AWESOME

Paula S · 11-07-2009, 07:41 PM

I'm back from Barnes and Noble!

This time I bought several books for my son... and this one for me:

Web Marketing for Small Businesses
7 Steps to Explosive business growth

It's a practical, how-to book which focuses on the power of Web 2.0 marketing.

Thanks for all of the advice! I will bookmark this thread for suggestions the next time I buy a book there or online.

winebuddy · 11-07-2009, 07:48 PM

what? all of those suggestions and you bought some web 2.0 book? Please let us know if it is any good!

CurtisN · 11-07-2009, 09:23 PM

I haven't read everything by Seth Godin, but I will. The only one of his that I've read is "The Dip", which is one of my fave books ever.

I'm working through Cialdini's "Influence" right now...not an IM book, but it is catered to marketers. This book is crazy...you should buy it

Curtis

Colin Theriot · 11-07-2009, 10:20 PM

Quote:

Originally Posted by CurtisN

I haven't read everything by Seth Godin, but I will. The only one of his that I've read is "The Dip", which is one of my fave books ever.

I'm working through Cialdini's "Influence" right now...not an IM book, but it is catered to marketers. This book is crazy...you should buy it

Curtis

Seth Godin's stuff is good. I have the audio book for "All Marketers Are Liars" and I really take it to heart.

Re: Cialdini's "Influence" - that's an amazing book. Fundamental. Dan Ariely's "Predictably Irrational" is good in the same way.

Here's more from my long list of "books that aren't actually about marketing will teach you more about marketing than any book that's supposed to be about markeing":

"The Fabric of Reality" by David Deutsch

"How to talk with practically anybody about practically anything" by Barbara Walters

"Frogs Into Princes", and "The Structure of Magic (1 & 2)" by John Grinder and Richard Bandler

"Passages: Predictable Crises of Adult Life" by Gail Sheehy

"The Full Facts Book of Cold Reading" by Ian Rowlands

"The Illuminatus Trilogy" by Robert Shea and Robert Anton Wilson (Fiction)

"The Screwtape Letters" by C.S. Lewis (Fiction)

"Ishmael" by Daniel Quinn (Fiction)

"Forbidden Keys of Persuasion" by Blair Warren

"A People's History of the United States" by Howard Zinn

"Slaughterhouse Five" and pretty much anything else by Kurt Vonnegut (Fiction)

"Dirk Gently's Holistic Detective Agency" by Douglas Adams (Fiction)

All of those books are ones that I've re-visited time and time again as I learn more and more about tricking people into doing whatever I want while they're thinking it's all their own idea.

All have contributed, but some in less obvious ways than others. Topics include Physics, Epistemology, Psychology, Magic, Mumbo Jumbo, Magick, Holism, Buddhism, Evolutionary Biology, etc, etc. I marked the Fiction ones as such, in case that makes a difference for anyone, but I actually find I sometimes learn more from fiction than from books that are supposed to teach.

(BTW, Storytelling works in marketing not because people like stories, but because stories are the best stealth-teaching mechanism ever devised, literally teaching prospects to want your stuff.)

If anyone wants to discuss any of those books with me like a book club or something, please get in touch! Like I said, I re-read them all often, and love to discuss the contents with other people that have gotten as much from them as I have.

Zanti · 11-07-2009, 10:54 PM

Great list Colin,

Loved Ishmael, also the "Story of B" I think can fit in this too.

Z

11-07-2009, 02:30 PM	#1
Paula S Active Warrior War Room Member Join Date: Sep 2009 Location: Florida Posts: 98 Thanks: 67 Thanked 34 Times in 16 Posts	I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? Someone just gave me a $25 gift card to Barnes and Noble. I'm getting ready to head over there now. Anyone have a recommended book for me to find?
	Brad Gosse - I tapped his phone! Want to listen? Need an Article Written? 25 article writers ready to write now!

11-07-2009, 02:33 PM	#2
FriendlyRob HyperActive Warrior War Room Member Join Date: Nov 2007 Location: Woodstock, Ontario, CANADA Posts: 183 Thanks: 20 Thanked 21 Times in 19 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? The only one that I'm aware of is Multiple Streams of Internet Income by some dude named Robert Allen. If you find any of value, please let us know.
	It is not hard to learn how to write 10,20 or even 30 articles a week

11-07-2009, 02:35 PM	#3
Paula S Active Warrior War Room Member Join Date: Sep 2009 Location: Florida Posts: 98 Thanks: 67 Thanked 34 Times in 16 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? Sure thing... I'll post here when I get back if I find something good.
	Brad Gosse - I tapped his phone! Want to listen? Need an Article Written? 25 article writers ready to write now!

11-07-2009, 02:44 PM	#4
AmyBrown HyperActive Warrior War Room Member Join Date: Jun 2009 Location: The Left Coast, USA Posts: 254 Thanks: 126 Thanked 79 Times in 63 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? My recommendation is: CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman
	F.O.C.U.S: Follow One Course Until Successful

11-07-2009, 02:47 PM	#5
Chris Pambos Infopreneur Join Date: Jun 2009 Location: Sydney, Australia Posts: 56 Thanks: 4 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? Crush It! by Gary Vaynerchuk

11-07-2009, 02:48 PM	#6
lonestar164 Warrior Member Join Date: Aug 2008 Posts: 22 Thanks: 6 Thanked 2 Times in 2 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? Anything by Seth Godin.
	20 FREE high PR links at Matts Links

11-07-2009, 02:49 PM	#7
KDH Douchebag Join Date: Nov 2009 Location: Las Vegas Baby! Posts: 38 Thanks: 3 Thanked 20 Times in 8 Posts Social Networking	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? Depends on what level you're at?? Perry Marshall's guide to google adwords is good but you may already know a lot about PPC. How's your sales page converting? Some of the old direct response copywriter stuff is EXCELLENT. (easily adapted to internet marketing) Maybe you need something like Predictably Irrational or Influence. Depends on where you're at

11-07-2009, 03:06 PM	#8
ItsDubC Active Warrior War Room Member Join Date: Aug 2009 Location: Houston, TX Posts: 40 Thanks: 2 Thanked 4 Times in 4 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? A few that I've found extremely eye-opening have been: The Ultimate Sales Letter by Dan Kennedy Moonlighting on the Internet by Yanik Silver The Official Get Rich Quick Guide to Information Marketing on the Internet by Robert Skrob & Bob Regnerus
	The Instant Newbie Profit System

11-07-2009, 07:41 PM	#10
Paula S Active Warrior War Room Member Join Date: Sep 2009 Location: Florida Posts: 98 Thanks: 67 Thanked 34 Times in 16 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? I'm back from Barnes and Noble! This time I bought several books for my son... and this one for me: Web Marketing for Small Businesses 7 Steps to Explosive business growth It's a practical, how-to book which focuses on the power of Web 2.0 marketing. Thanks for all of the advice! I will bookmark this thread for suggestions the next time I buy a book there or online.
	Brad Gosse - I tapped his phone! Want to listen? Need an Article Written? 25 article writers ready to write now!

11-07-2009, 07:48 PM	#11
winebuddy Banned War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,046 Blog Entries: 4 Thanks: 80 Thanked 192 Times in 115 Posts Social Networking	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? what? all of those suggestions and you bought some web 2.0 book? Please let us know if it is any good!

11-07-2009, 09:23 PM	#12
CurtisN Advanced Warrior War Room Member Join Date: Mar 2008 Location: Toronto, Canada. Posts: 833 Thanks: 66 Thanked 90 Times in 81 Posts Social Networking	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? I haven't read everything by Seth Godin, but I will. The only one of his that I've read is "The Dip", which is one of my fave books ever. I'm working through Cialdini's "Influence" right now...not an IM book, but it is catered to marketers. This book is crazy...you should buy it Curtis
	Ebook Creation - $13/page - 1 SPOT LEFT Twitter Me\| Keep your stick on the ice - ancient Canadian proverb

11-07-2009, 10:54 PM	#14
Zanti Brian Alexzander War Room Member Join Date: Apr 2009 Location: S.E. Michigan, USA Posts: 186 Thanks: 103 Thanked 24 Times in 20 Posts	Re: I'm heading to Barnes and Noble in 30 minutes. Which IM book should I buy? Great list Colin, Loved Ishmael, also the "Story of B" I think can fit in this too. Z