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| | #1 |
| Mr SuperTips War Room Member Join Date: Jul 2002 Location: United Kingdom.
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As you might know an affiliate can offer a bonus item to a customer who purchases through his link subject to certain conditions (in brief - that you make it clear it not the responsibility of ClickBank or the vendor and you will handle all issues) My question is would you as a vendor** provide such a bonus for your affiliates to use - or would you just add it to your own offer ? ** Even if you are not a vendor I'd be interested in your thoughts Thanks Harvey |
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| | #2 |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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Harvey, I wouldn't offer it to my affiliates and here is why. And it has nothing to do with whether or not I'd add it to my own product as a bonus. They key to affiliate bonuses actually working is the fact that they are unique for each affiliate. For example, I know for a fact that in some niches, for certain products I promote AS an affiliate, nobody offers any bonuses at all, let alone the ones I offer. So that gives me a distinct advantage over everybody else. If you give all your affiliates the same bonus, then all it does is put them all on the same playing field. No one affiliate will have an advantage over another. Sure, you as the merchant might make more sales, but you would have made those same sales had the bonus been included with your product in the first place. If the goal is to have your affiliates stand out from each other, and force them to come up with their own bonuses, much like the way the super affiliates do for the big ticket item launches, then giving them a bonus to include defeats the purpose. At least that's the way I look at it. |
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| | #3 |
| Banned War Room Member Join Date: Nov 2009 Location: Ewa Beach, Hawaii
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I agree with Steve on this one. Your affiliates would be much better off if they got to choose a bonus of their own. Most affiliates will use your bonus that you have tooled them with and add other bonuses of their own, to make themselves more unique anyway. If every customer receives the bonus, then is just part of the sale of your certain product. The point of a bonus is to make the individual selling it stand out from the herd. It will help you out more than your affiliates. |
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| | #4 |
| Mr SuperTips War Room Member Join Date: Jul 2002 Location: United Kingdom.
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Sorry I should have explained the background to the question. Only some affiliates would know about the bonus. It would be like an affiliate program directory where the vendor could announce his affiliate program together with a bonus. So the problem of a bonus being unique to an affiliate is somewhat reduced. Only visitors to that directory would know. Harvey |
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| | #5 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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Better, I guess, but as an affiliate marketer, I would still prefer to offer my own unique bonus so that I stand out from everybody. As a merchant, I'd do what you're doing and take a poll to see what affiliates would want such a thing. If enough don't care that the bonus isn't 100% unique to them, then I guess it would be worth doing IF it makes them more sales which in turn makes the merchant more sales. | |
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| | #6 |
| HyperActive Warrior War Room Member Join Date: Sep 2006 Location: , , India.
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I have seen a few vendors actually do this - giving affiliates the bonus to use in their promotion. While it might reduce the value of the bonus when multiple affiliates have the same bonus pack, its probable that each affiliate has different set of subscribers - so it would help the affiliate close more sales - and provide motivation for the affiliate to promote the vendor. One additional thing vendors can do is provide promotional/bonus angles for affiliates. And some vendors actually do provide keyword lists / articles which kind of helps the affiliate get started with the promotions. |
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| | #7 |
| Warrior Member Join Date: Sep 2009 Location: Akron Ohio
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My question, on top of this, is: how does the bonus system technically work? If you send out a notice to your list about a product you are promoting, how do you add the bonus on top of that deal? So, your affiliates have a clickbank link they've created, the people that click on it go to the site of the product. I'm just not clear on how you interject your own bonus. |
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| | #8 |
| Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too
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No I think it is up to the affiliate to source, create or arrive with his own bonus... I always do ![]() Bonus giving during promotions, is something that allows the affiliate to step up and provide some extra value to make the deal sweeter for the customer, imho. Peace Jay |
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Bare Murkage.........
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| | #9 | |
| Mr SuperTips War Room Member Join Date: Jul 2002 Location: United Kingdom.
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they must ensure that the order form says [affiliate=theirid] at the bottom. After the sale the customer will need to contact them with some form of proof, such as the ClickBank receipt, so that they can forward on the bonus. However there are automated solutions to handle this Harvey | |
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| | #10 |
| Warrior Member Join Date: Sep 2009 Location: Akron Ohio
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Ah. Very clever. Thanks Harvey. |
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Sage - The Web Marketing Video Guy. http://www.webmarketingwatch.com/ | |
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| | #11 |
| Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Guadeloupe (Caribbean Sea)
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I'm a vendor, and I never thought about offering a bonus to my affiliate until one of my affiliate marketing mentors did it. It's a good idea, and I'll do it because it increases sales. It's good to do this for newbies. Franck |
| >> Click to start with My Underground Online Marketing Blueprint << Warriors love My Simple $2000+/ Month IM Plan (2 Years To Figure it out, but it was worth it)! Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff" | |
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| | #12 |
| Mr SuperTips War Room Member Join Date: Jul 2002 Location: United Kingdom.
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| Tags |
| affiliate, bonus, clickbank, offering, product |
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